Head (company) Audience in Germany
Head (company) has an estimated audience of 1,467,035 people in Germany. 54.5% are female, 45.5% are male, average age 43.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Corfu (regional unit), Standing rib roast, Škoda Kodiaq, Israel.
The average Head (company) fan in Germany is 43.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Corfu (regional unit), Standing rib roast, with strongest over-indexing on Goes (11.79× the country average). Demographically, the Head (company) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Tennis
Demographics of Head (company) fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.1 |
| Estimated audience size | 1,467,035 |
Audience persona
The typical Head (company) fan in Germany is balanced, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 439,733 | 1.72× |
| Nordrhein-Westfalen | 391,530 | 1.13× |
| Baden-Württemberg | 313,132 | 1.45× |
| Hessen | 163,327 | 1.35× |
| Niedersachsen | 131,493 | 0.85× |
| Rheinland-Pfalz | 80,872 | 1.02× |
| Sachsen | 73,650 | 0.95× |
| Berlin | 71,426 | 1.01× |
| Schleswig-Holstein | 45,432 | 0.8× |
| Brandenburg | 38,177 | 0.77× |
| Hamburg | 35,883 | 1× |
| Thüringen | 32,823 | 0.81× |
| Sachsen-Anhalt | 28,941 | 0.7× |
| Mecklenburg-Vorpommern | 21,295 | 0.7× |
| Saarland | 18,101 | 0.93× |
| Bremen | 11,125 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 11.79× | Travel & Leisure |
| Corfu (regional unit) | 17.63× | Travel & Leisure |
| Standing rib roast | 19.66× | Food & Beverages |
| Škoda Kodiaq | 3.75× | Cars & Mobility |
| Israel | 3.3× | Travel & Leisure |
| Chalkidiki | 5.97× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.66× | Music & Radio |
| 12 Monkeys (TV series) | 6.51× | Movies & TV |
| Esra Erol | 5.79× | Movies & TV |
| La Crosse, Wisconsin | 5.19× | Travel & Leisure |
| KLIX (AM) | 2.15× | Music & Radio |
| Snow White (Fables) | 1.93× | Literature |
| Jarle Bernhoft | 30.58× | Music & Radio |
| Hobby Lobby | 5.48× | Home & Garden |
| Building insulation | 3.25× | Home & Garden |
| Rosengarten group | 9.95× | Travel & Leisure |
| Corona (band) | 1.79× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.18× | Music & Radio |
| Google Home | 3.65× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.23 |
| Indulgence | JOY | 1.1 |
| Need for Security | CONSERVATISM | 1.03 |
| Community Orientation | OPEN | 0.99 |
| Family Orientation | CONSERVATISM | 0.98 |
| Spirituality | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 15.3% |
| United States | 12.6% |
| Germany | 11.5% |
See Head (company) audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does Head (company) have in Germany?
Head (company) has an estimated audience of 1,467,035 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Head (company) fans?
54.5% of Head (company) fans are female, 45.5% are male, with an average age of 43.1 years.
Which brands do Head (company) fans like most?
Head (company) fans show strongest brand affinity for Goes (11.79×), Corfu (regional unit) (17.63×), and Standing rib roast (19.66×) over the country average.
Where do Head (company) fans live in Germany?
Head (company) fans in Germany are most concentrated in Bayern (reach 439,733), Nordrhein-Westfalen (reach 391,530), and Baden-Württemberg (reach 313,132). These three regions account for the largest share of the active audience.
What other brands do Head (company) fans also like?
Beyond Head (company) itself, the audience over-indexes on Corfu (regional unit) (17.63×), Standing rib roast (19.66×), Škoda Kodiaq (3.75×), and Israel (3.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Head (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.