Rascasse Audience Intelligence

Head (company) Target Market in Germany

A data profile of the people who buy, follow and care about Head (company) in Germany — modelled from more than twelve digital signal sources. Head (company) has an estimated audience of 1,608,265 people in Germany.

#8among Tennis in Germany#526among Brand in Germany#368in Sports

The average Head (company) fan in Germany is 43.1 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Dailymotion, Mark Knopfler, Expert (company), with strongest over-indexing on Dailymotion (228.98× the country average).

Demographically, the Head (company) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Head (company) fan in Germany is balanced, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Dailymotion.

Category: Sports · Type: Brand · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Head (company) profile in Germany.

Audience size
1.6M
in Germany
Gender
54.5%♀
45.5% male
Age
43.1
average years
Country rank
#4175
Brand in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Head (company)

54.5% are female, 45.5% are male, average age 43.1.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Head (company) audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age43.1
Estimated audience size1,608,265
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Head (company) audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3923%
40-4928%
50+24%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Head (company) audience comes from Germany.

Worldwide audience distribution share by country for Head (company)
CountryShare
France14.9%
United States13.0%
Germany11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Head (company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Head (company) customers by region in Germany
#RegionReachAffinity×
01Bayern~400K1.58×
02Baden-Württemberg~300K1.36×
03Hessen~100K1.22×
04Nordrhein-Westfalen~400K1.12×
05Rheinland-Pfalz~80K1.00×
06Sachsen~80K0.98×
07Thüringen~40K0.98×
08Hamburg~30K0.96×
09Saarland~20K0.96×
10Berlin~70K0.93×
11Niedersachsen~100K0.92×
12Bremen~10K0.90×
13Schleswig-Holstein~50K0.86×
14Brandenburg~40K0.86×
15Sachsen-Anhalt~40K0.86×
16Mecklenburg-Vorpommern~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Head (company), Germany
0.80×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Head (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Head (company) audience
#·InterestCategoryAffinity×
01DailymotionMovies & TV228.98×
02Moon BootsFashion & Accessoires114.68×
03Mark KnopflerMusic & Radio77.47×
04Expert (company)Shopping34.09×
05Crunch FitnessSports32.76×
06Nordica (company)Sports30.30×
07Toni ColletteMovies & TV20.00×
08Fischer (company)Sports20.00×
09FnacShopping20.00×
10KronplatzTravel & Leisure20.00×
11IschglTravel & Leisure12.05×
12Allgäu AlpsTravel & Leisure11.46×
13CoolblueShopping10.24×
14Mikaela ShiffrinSports7.79×
15Group buyingShopping7.02×
16Yoga pantsFashion & Accessoires5.60×
17Lindsey VonnSports4.70×
18Bass guitarMusic & Radio4.04×
19RTL TelevisionMovies & TV2.98×
20NatureHome & Garden1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Head (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Head (company) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.34×
SpiritualityBALANCE1.27×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Head (company) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Sports ActivityPOWER0.82×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Head (company)'s target market in Germany?

Head (company)'s target market in Germany covers an estimated 1,608,265 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Head (company) customers?

54.5% of the Head (company) audience are female, 45.5% are male, with an average age of 43.1 years.

03

Which brands do Head (company) fans like most?

Head (company) fans show strongest brand affinity for Dailymotion (228.98×), Mark Knopfler (77.47×), and Expert (company) (34.09×) over the country average.

04

Where do Head (company) fans live in Germany?

Head (company) fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Head (company) fans also like?

Beyond Head (company) itself, the audience over-indexes on Mark Knopfler (77.47×), Expert (company) (34.09×), Moon Boots (114.68×), and Crunch Fitness (32.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Head (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Head (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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