Head (company) Audience in Germany
Head (company) has an estimated audience of 1,467,035 people in Germany. 54.5% are female, 45.5% are male, average age 43.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Dailymotion, Mark Knopfler, Expert (company), Coolblue, Moon Boots.
The average Head (company) fan in Germany is 43.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Dailymotion, Mark Knopfler, Expert (company), with strongest over-indexing on Dailymotion (149.24× the country average). Demographically, the Head (company) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Tennis
Demographics of Head (company) fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.1 |
| Estimated audience size | 1,467,035 |
Audience persona
The typical Head (company) fan in Germany is balanced, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Dailymotion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 439,733 | 1.72× |
| Nordrhein-Westfalen | 391,530 | 1.13× |
| Baden-Württemberg | 313,132 | 1.45× |
| Hessen | 163,327 | 1.35× |
| Niedersachsen | 131,493 | 0.85× |
| Rheinland-Pfalz | 80,872 | 1.02× |
| Sachsen | 73,650 | 0.95× |
| Berlin | 71,426 | 1.01× |
| Schleswig-Holstein | 45,432 | 0.8× |
| Brandenburg | 38,177 | 0.77× |
| Hamburg | 35,883 | 1× |
| Thüringen | 32,823 | 0.81× |
| Sachsen-Anhalt | 28,941 | 0.7× |
| Mecklenburg-Vorpommern | 21,295 | 0.7× |
| Saarland | 18,101 | 0.93× |
| Bremen | 11,125 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dailymotion | 149.24× | Movies & TV |
| Mark Knopfler | 148.16× | Music & Radio |
| Expert (company) | 33.91× | Shopping |
| Coolblue | 19.66× | Shopping |
| Moon Boots | 69.94× | Fashion & Accessoires |
| Crunch Fitness | 23.97× | Sports |
| Toni Collette | 20× | Movies & TV |
| Satire | 7.8× | Literature |
| German television comedy | 9.92× | Movies & TV |
| Group buying | 12.92× | Shopping |
| RTL Television | 4.99× | Movies & TV |
| Lindsey Vonn | 6.19× | Sports |
| Fischer (company) | 20× | Sports |
| Western Union | 4.78× | Business & Career |
| Allgäu Alps | 11.79× | Travel & Leisure |
| Leggings | 4.33× | Fashion & Accessoires |
| Yoga pants | 6.02× | Fashion & Accessoires |
| Nordica (company) | 30.58× | Sports |
| Family law | 7.69× | Kids & Family |
| Public library | 8.37× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.23 |
| Indulgence | JOY | 1.1 |
| Need for Security | CONSERVATISM | 1.03 |
| Community Orientation | OPEN | 0.99 |
| Family Orientation | CONSERVATISM | 0.98 |
| Spirituality | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 15.3% |
| United States | 12.6% |
| Germany | 11.5% |
See Head (company) audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Novak Djokovic (2,523,608)
- Carlos Alcaraz (2,405,371)
Frequently asked questions
How many fans does Head (company) have in Germany?
Head (company) has an estimated audience of 1,467,035 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Head (company) fans?
54.5% of Head (company) fans are female, 45.5% are male, with an average age of 43.1 years.
Which brands do Head (company) fans like most?
Head (company) fans show strongest brand affinity for Dailymotion (149.24×), Mark Knopfler (148.16×), and Expert (company) (33.91×) over the country average.
Where do Head (company) fans live in Germany?
Head (company) fans in Germany are most concentrated in Bayern (reach 439,733), Nordrhein-Westfalen (reach 391,530), and Baden-Württemberg (reach 313,132). These three regions account for the largest share of the active audience.
What other brands do Head (company) fans also like?
Beyond Head (company) itself, the audience over-indexes on Mark Knopfler (148.16×), Expert (company) (33.91×), Coolblue (19.66×), and Moon Boots (69.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Head (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.