Ischgl Audience in Germany
Ischgl has an estimated audience of 601,684 people in Germany. 43.9% are female, 56.1% are male, average age 42.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Tyrol (state), Lieferando.de, Head (company), Sölden, Dolly Parton.
The average Ischgl fan in Germany is 42.1 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Tyrol (state), Lieferando.de, Head (company), with strongest over-indexing on Tyrol (state) (10.54× the country average). Demographically, the Ischgl audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Ischgl fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 42.1 |
| Estimated audience size | 601,684 |
Audience persona
The typical Ischgl fan in Germany is more male, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Tyrol (state).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 216,155 | 2.63× |
| Nordrhein-Westfalen | 156,168 | 1.19× |
| Bayern | 148,456 | 1.53× |
| Hessen | 65,864 | 1.44× |
| Rheinland-Pfalz | 48,753 | 1.62× |
| Niedersachsen | 45,605 | 0.78× |
| Sachsen | 20,380 | 0.69× |
| Saarland | 14,012 | 1.9× |
| Berlin | 13,858 | 0.52× |
| Schleswig-Holstein | 11,434 | 0.53× |
| Thüringen | 10,463 | 0.68× |
| Hamburg | 9,553 | 0.7× |
| Brandenburg | 9,347 | 0.5× |
| Sachsen-Anhalt | 6,970 | 0.45× |
| Mecklenburg-Vorpommern | 4,174 | 0.36× |
| Bremen | 2,490 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tyrol (state) | 10.54× | Travel & Leisure |
| Lieferando.de | 4.18× | Food & Beverages |
| Head (company) | 12.05× | Sports |
| Sölden | 25.41× | Travel & Leisure |
| Dolly Parton | 10.29× | Music & Radio |
| Sankt Anton am Arlberg | 16.05× | Travel & Leisure |
| Lindsey Vonn | 4.4× | Sports |
| Kitzbühel | 13.59× | Travel & Leisure |
| Serfaus | 23.57× | Travel & Leisure |
| Blizzard | 16.72× | Games |
| Les Arcs | 49.73× | Travel & Leisure |
| Snow | 3.27× | Travel & Leisure |
| Night skiing | 36.63× | |
| Bild | 1.6× | News |
| HolidayCheck | 3.16× | Travel & Leisure |
| Dolomiten | 11.35× | Travel & Leisure |
| Deutsche Bahn | 1.83× | Cars & Mobility |
| Kitzbühel Alps | 7.61× | Travel & Leisure |
| Sölden / Soelden / Solden | 24.22× | Travel & Leisure |
| Sportschau | 1.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.92 |
| Indulgence | JOY | 1.53 |
| Sports Activity | POWER | 1.53 |
| Quality Awareness | PREMIUM | 1.45 |
| Travelling | THRILL | 1.41 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.2% |
| Austria | 12.4% |
| Switzerland | 4.2% |
See Ischgl audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Ischgl have in Germany?
Ischgl has an estimated audience of 601,684 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Ischgl fans?
43.9% of Ischgl fans are female, 56.1% are male, with an average age of 42.1 years.
Which brands do Ischgl fans like most?
Ischgl fans show strongest brand affinity for Tyrol (state) (10.54×), Lieferando.de (4.18×), and Head (company) (12.05×) over the country average.
Where do Ischgl fans live in Germany?
Ischgl fans in Germany are most concentrated in Baden-Württemberg (reach 216,155), Nordrhein-Westfalen (reach 156,168), and Bayern (reach 148,456). These three regions account for the largest share of the active audience.
What other brands do Ischgl fans also like?
Beyond Ischgl itself, the audience over-indexes on Lieferando.de (4.18×), Head (company) (12.05×), Sölden (25.41×), and Dolly Parton (10.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ischgl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.