Rascasse Audience Intelligence

Ischgl Audience in Germany

A data profile of the people who buy, follow and care about Ischgl in Germany — modelled from more than twelve digital signal sources. Ischgl has an estimated audience of 601,684 people in Germany.

#176among City in Germany#825among POI in Germany#785in Travel & Leisure

The average Ischgl fan in Germany is 42.1 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Tyrol (state), Lieferando.de, Head (company), with strongest over-indexing on Tyrol (state) (10.54× the country average).

Demographically, the Ischgl audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ischgl fan in Germany is more male, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Tyrol (state).

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ischgl profile in Germany.

Audience size
602K
in Germany
Gender
43.9%♀
56.1% male
Age
42.1
average years
Country rank
#10073
POI in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ischgl fans

43.9% are female, 56.1% are male, average age 42.1.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Ischgl audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age42.1
Estimated audience size601,684
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Ischgl audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4929%
50+21%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Ischgl audience comes from Germany.

Worldwide audience distribution share by country for Ischgl
CountryShare
Germany45.1%
Austria12.4%
Switzerland4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ischgl audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ischgl fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K2.61×
02Saarland~10K1.91×
03Rheinland-Pfalz~50K1.59×
04Bayern~100K1.54×
05Hessen~60K1.38×
06Nordrhein-Westfalen~200K1.15×
07Niedersachsen~50K0.79×
08Thüringen~10K0.73×
09Sachsen~20K0.69×
10Hamburg~9K0.69×
11Bremen~3K0.58×
12Schleswig-Holstein~10K0.54×
13Berlin~10K0.53×
14Brandenburg~10K0.53×
15Sachsen-Anhalt~8K0.51×
16Mecklenburg-Vorpommern~5K0.45×
Fig. 06

Affinity by region

Affinity by region — Ischgl, Germany
0.45×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ischgl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ischgl audience
#·InterestCategoryAffinity×
01Les ArcsTravel & Leisure49.73×
02Night skiingTopic36.63×
03SöldenTravel & Leisure25.41×
04Sölden / Soelden / SoldenTravel & Leisure24.22×
05SerfausTravel & Leisure23.57×
06BlizzardGames16.72×
07Sankt Anton am ArlbergTravel & Leisure16.05×
08KitzbühelTravel & Leisure13.59×
09Head (company)Sports12.05×
10DolomitenTravel & Leisure11.35×
11Tyrol (state)Travel & Leisure10.54×
12Dolly PartonMusic & Radio10.29×
13Kitzbühel AlpsTravel & Leisure7.61×
14Lindsey VonnSports4.40×
15Lieferando.deFood & Beverages4.18×
16SnowTravel & Leisure3.27×
17HolidayCheckTravel & Leisure3.16×
18SportschauSports1.99×
19Deutsche BahnCars & Mobility1.83×
20BildNews1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ischgl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ischgl audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
Quality AwarenessPREMIUM1.51×
Design AffinityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ischgl audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
ExtroversionTHRILL0.93×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ischgl have in Germany?

Ischgl has an estimated audience of 601,684 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Ischgl fans?

43.9% of Ischgl fans are female, 56.1% are male, with an average age of 42.1 years.

03

Which brands do Ischgl fans like most?

Ischgl fans show strongest brand affinity for Tyrol (state) (10.54×), Lieferando.de (4.18×), and Head (company) (12.05×) over the country average.

04

Where do Ischgl fans live in Germany?

Ischgl fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ischgl fans also like?

Beyond Ischgl itself, the audience over-indexes on Lieferando.de (4.18×), Head (company) (12.05×), Sölden (25.41×), and Dolly Parton (10.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Ischgl audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ischgl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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