Rascasse Audience Intelligence

Sölden Audience in Germany

A data profile of the people who buy, follow and care about Sölden in Germany — modelled from more than twelve digital signal sources. Sölden has an estimated audience of 292,261 people in Germany.

#349among City in Germany#1683among POI in Germany#1427in Travel & Leisure

The average Sölden fan in Germany is 38.8 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Sölden / Soelden / Solden, Lindsey Vonn, Ski resort, with strongest over-indexing on Sölden / Soelden / Solden (62.48× the country average).

Demographically, the Sölden audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sölden fan in Germany is balanced, around 38.8 years old, with strong Sports Activity tendencies and a notable affinity for Sölden / Soelden / Solden.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sölden profile in Germany.

Audience size
292K
in Germany
Gender
46.9%♀
53.1% male
Age
38.8
average years
Country rank
#17668
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sölden fans

46.9% are female, 53.1% are male, average age 38.8.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Sölden audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age38.8
Estimated audience size292,261
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Sölden audience in Germany
Age bracketShare%
16-1922%
20-2916%
30-3921%
40-4925%
50+17%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Sölden audience comes from Germany.

Worldwide audience distribution share by country for Sölden
CountryShare
Germany26.2%
Netherlands14.6%
Belgium14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sölden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sölden fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.98×
02Bayern~70K1.53×
03Rheinland-Pfalz~20K1.49×
04Hessen~30K1.43×
05Saarland~5K1.26×
06Nordrhein-Westfalen~70K1.07×
07Sachsen~10K0.99×
08Thüringen~7K0.90×
09Niedersachsen~20K0.86×
10Hamburg~5K0.74×
11Sachsen-Anhalt~6K0.73×
12Schleswig-Holstein~7K0.67×
13Bremen~2K0.67×
14Brandenburg~6K0.66×
15Berlin~8K0.61×
16Mecklenburg-Vorpommern~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Sölden, Germany
0.57×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sölden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sölden audience
#·InterestCategoryAffinity×
01Sölden / Soelden / SoldenTravel & Leisure62.48×
02Skicircus Saalbach-Hinterglemm/LeogangTravel & Leisure17.93×
03Mikaela ShiffrinSports11.22×
04IschglTravel & Leisure11.17×
05FIS Alpine Ski World CupSports9.81×
06Lindsey VonnSports7.12×
07Ski resortTravel & Leisure6.59×
08Yayoi KusamaArts & Culture5.67×
09Tyrol (state)Travel & Leisure4.69×
10Google NewsNews4.53×
11Franziska PreußSports4.23×
12TrainingSports3.11×
13Alpine skiingSports2.69×
14SportschauSports2.54×
15TechnologyTechnology & Electronics1.96×
16Consumer electronicsTechnology & Electronics1.94×
17GermanyTravel & Leisure1.93×
18MusicBusiness & Career1.89×
19FC Bayern MunichSports1.85×
20BundesligaSports1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sölden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sölden audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.35×
Risk AppetiteTHRILL1.24×
Need for SecurityCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sölden audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.44×
MindfulnessBALANCE0.56×
ExtroversionTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sölden have in Germany?

Sölden has an estimated audience of 292,261 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Sölden fans?

46.9% of Sölden fans are female, 53.1% are male, with an average age of 38.8 years.

03

Which brands do Sölden fans like most?

Sölden fans show strongest brand affinity for Sölden / Soelden / Solden (62.48×), Lindsey Vonn (7.12×), and Ski resort (6.59×) over the country average.

04

Where do Sölden fans live in Germany?

Sölden fans in Germany are most concentrated in Baden-Württemberg (reach ~80K), Bayern (reach ~70K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sölden fans also like?

Beyond Sölden itself, the audience over-indexes on Lindsey Vonn (7.12×), Ski resort (6.59×), Tyrol (state) (4.69×), and FIS Alpine Ski World Cup (9.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Sölden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sölden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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