Sölden Audience in Germany
Sölden has an estimated audience of 292,261 people in Germany. 46.9% are female, 53.1% are male, average age 38.8. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Sölden / Soelden / Solden, Lindsey Vonn, Ski resort, Tyrol (state), FIS Alpine Ski World Cup.
The average Sölden fan in Germany is 38.8 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Sölden / Soelden / Solden, Lindsey Vonn, Ski resort, with strongest over-indexing on Sölden / Soelden / Solden (62.48× the country average). Demographically, the Sölden audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Sölden fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 38.8 |
| Estimated audience size | 292,261 |
Audience persona
The typical Sölden fan in Germany is balanced, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Sölden / Soelden / Solden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 80,532 | 2.02× |
| Bayern | 72,808 | 1.55× |
| Nordrhein-Westfalen | 70,140 | 1.1× |
| Hessen | 32,057 | 1.44× |
| Niedersachsen | 24,732 | 0.87× |
| Rheinland-Pfalz | 21,891 | 1.49× |
| Sachsen | 14,297 | 1× |
| Berlin | 8,061 | 0.62× |
| Schleswig-Holstein | 6,862 | 0.65× |
| Thüringen | 6,552 | 0.88× |
| Brandenburg | 5,784 | 0.64× |
| Sachsen-Anhalt | 5,279 | 0.7× |
| Hamburg | 4,873 | 0.74× |
| Saarland | 4,385 | 1.22× |
| Mecklenburg-Vorpommern | 2,833 | 0.51× |
| Bremen | 1,444 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sölden / Soelden / Solden | 62.48× | Travel & Leisure |
| Lindsey Vonn | 7.12× | Sports |
| Ski resort | 6.59× | Travel & Leisure |
| Tyrol (state) | 4.69× | Travel & Leisure |
| FIS Alpine Ski World Cup | 9.81× | Sports |
| Mikaela Shiffrin | 11.22× | Sports |
| Germany | 1.93× | Travel & Leisure |
| Music | 1.89× | Business & Career |
| Training | 3.11× | Sports |
| Consumer electronics | 1.94× | Technology & Electronics |
| Google News | 4.53× | News |
| FC Bayern Munich | 1.85× | Sports |
| Sportschau | 2.54× | Sports |
| Ischgl | 11.17× | Travel & Leisure |
| Technology | 1.96× | Technology & Electronics |
| Spiegel Online | 1.78× | News |
| Bundesliga | 1.61× | Sports |
| Skicircus Saalbach-Hinterglemm/Leogang | 17.93× | Travel & Leisure |
| Alpine skiing | 2.69× | Sports |
| Wetter.com | 1.92× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.54 |
| Sports Activity | POWER | 1.5 |
| Indulgence | JOY | 1.43 |
| Quality Awareness | PREMIUM | 1.37 |
| Travelling | THRILL | 1.36 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.8% |
| Netherlands | 14.3% |
| Belgium | 14.1% |
See Sölden audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Sölden have in Germany?
Sölden has an estimated audience of 292,261 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Sölden fans?
46.9% of Sölden fans are female, 53.1% are male, with an average age of 38.8 years.
Which brands do Sölden fans like most?
Sölden fans show strongest brand affinity for Sölden / Soelden / Solden (62.48×), Lindsey Vonn (7.12×), and Ski resort (6.59×) over the country average.
Where do Sölden fans live in Germany?
Sölden fans in Germany are most concentrated in Baden-Württemberg (reach 80,532), Bayern (reach 72,808), and Nordrhein-Westfalen (reach 70,140). These three regions account for the largest share of the active audience.
What other brands do Sölden fans also like?
Beyond Sölden itself, the audience over-indexes on Lindsey Vonn (7.12×), Ski resort (6.59×), Tyrol (state) (4.69×), and FIS Alpine Ski World Cup (9.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sölden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.