Lindsey Vonn Audience in Germany
Lindsey Vonn has an estimated audience of 5,294,972 people in Germany. 46.1% are female, 53.9% are male, average age 36.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Mikaela Shiffrin, Lara Gut, FIS Alpine Ski World Cup, Marcel Hirscher, Google News.
The average Lindsey Vonn fan in Germany is 36.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Mikaela Shiffrin, Lara Gut, FIS Alpine Ski World Cup, with strongest over-indexing on Mikaela Shiffrin (193.67× the country average). Demographically, the Lindsey Vonn audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Ski / snowboard
Demographics of Lindsey Vonn fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 36.4 |
| Estimated audience size | 5,294,972 |
Audience persona
The typical Lindsey Vonn fan in Germany is balanced, around 36.4 years old, with strong Sports Activity tendencies and a notable affinity for Mikaela Shiffrin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,656,891 | 1.95× |
| Nordrhein-Westfalen | 1,104,804 | 0.95× |
| Baden-Württemberg | 989,492 | 1.37× |
| Niedersachsen | 478,088 | 0.93× |
| Hessen | 452,239 | 1.12× |
| Sachsen | 326,296 | 1.26× |
| Rheinland-Pfalz | 269,823 | 1.02× |
| Berlin | 188,872 | 0.8× |
| Schleswig-Holstein | 148,468 | 0.78× |
| Thüringen | 147,256 | 1.09× |
| Brandenburg | 134,799 | 0.82× |
| Sachsen-Anhalt | 105,079 | 0.77× |
| Hamburg | 99,724 | 0.83× |
| Mecklenburg-Vorpommern | 74,457 | 0.74× |
| Saarland | 62,679 | 0.96× |
| Bremen | 27,869 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mikaela Shiffrin | 193.67× | Sports |
| Lara Gut | 256.02× | Sports |
| FIS Alpine Ski World Cup | 74.34× | Sports |
| Marcel Hirscher | 223.33× | Sports |
| Google News | 20× | News |
| Deutscher Skiverband | 41.11× | Sports |
| Marco Odermatt | 63.18× | Sports |
| Felix Baumgartner | 13.15× | Sports |
| Stephanie Venier | 64.26× | Sports |
| ThyssenKrupp | 20× | Business & Career |
| Upcycling | 20× | Home & Garden |
| Australian School of Business | 34.29× | Business & Career |
| Anna Veith | 93.68× | Sports |
| Manuel Feller | 74.95× | Sports |
| Crans-Montana | 8.56× | Travel & Leisure |
| Alpine skiing | 5.43× | Sports |
| Marita Kramer | 39.6× | Sports |
| Kitzbühel | 20× | Travel & Leisure |
| Vincent Kriechmayr | 64.26× | Sports |
| Underwater photography (sport) | 50.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.56 |
| Indulgence | JOY | 1.55 |
| Patriotism | CONSERVATISM | 1.54 |
| Luxury Orientation | PREMIUM | 1.37 |
| Sustainability | BALANCE | 1.18 |
| Early Adopter Mentality | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.3% |
| Germany | 19.5% |
| Italy | 8.7% |
See Lindsey Vonn audiences in other countries
More Ski / snowboard audiences in Germany
- Felix Neureuther (1,819,485)
- FIS Alpine Ski World Cup (1,629,874)
- Mikaela Shiffrin (1,186,156)
- Maria Höfl-Riesch (762,883)
- German Ski Association (495,026)
Frequently asked questions
How many fans does Lindsey Vonn have in Germany?
Lindsey Vonn has an estimated audience of 5,294,972 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lindsey Vonn fans?
46.1% of Lindsey Vonn fans are female, 53.9% are male, with an average age of 36.4 years.
Which brands do Lindsey Vonn fans like most?
Lindsey Vonn fans show strongest brand affinity for Mikaela Shiffrin (193.67×), Lara Gut (256.02×), and FIS Alpine Ski World Cup (74.34×) over the country average.
Where do Lindsey Vonn fans live in Germany?
Lindsey Vonn fans in Germany are most concentrated in Bayern (reach 1,656,891), Nordrhein-Westfalen (reach 1,104,804), and Baden-Württemberg (reach 989,492). These three regions account for the largest share of the active audience.
What other brands do Lindsey Vonn fans also like?
Beyond Lindsey Vonn itself, the audience over-indexes on Lara Gut (256.02×), FIS Alpine Ski World Cup (74.34×), Marcel Hirscher (223.33×), and Google News (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lindsey Vonn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.