Marco Odermatt Audience in Germany
Marco Odermatt has an estimated audience of 287,052 people in Germany. 43.7% are female, 56.3% are male, average age 38.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Red Bull Records, Red Bull X-Alps, Lindsey Vonn, Mikaela Shiffrin, Felix Neureuther.
The average Marco Odermatt fan in Germany is 38.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Red Bull Records, Red Bull X-Alps, Lindsey Vonn, with strongest over-indexing on Red Bull Records (846.25× the country average). Demographically, the Marco Odermatt audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Winter sports
Demographics of Marco Odermatt fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 38.8 |
| Estimated audience size | 287,052 |
Audience persona
The typical Marco Odermatt fan in Germany is more male, around 38.8 years old, with strong Sports Activity tendencies and a notable affinity for Red Bull Records.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 116,203 | 2.52× |
| Baden-Württemberg | 69,021 | 1.76× |
| Nordrhein-Westfalen | 50,931 | 0.81× |
| Hessen | 30,805 | 1.41× |
| Sachsen | 16,737 | 1.19× |
| Niedersachsen | 16,689 | 0.6× |
| Rheinland-Pfalz | 14,554 | 1.01× |
| Berlin | 12,073 | 0.94× |
| Thüringen | 8,540 | 1.17× |
| Brandenburg | 6,387 | 0.72× |
| Schleswig-Holstein | 5,729 | 0.56× |
| Sachsen-Anhalt | 4,763 | 0.64× |
| Hamburg | 4,410 | 0.68× |
| Mecklenburg-Vorpommern | 3,438 | 0.63× |
| Saarland | 2,901 | 0.82× |
| Bremen | 1,082 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red Bull Records | 846.25× | Music & Radio |
| Red Bull X-Alps | 1192× | Sports |
| Lindsey Vonn | 49.93× | Sports |
| Mikaela Shiffrin | 32.03× | Sports |
| Felix Neureuther | 17.79× | Sports |
| FIS Alpine Ski World Cup | 16.26× | Sports |
| Atomic Skis | 27.89× | Sports |
| Giant slalom | 67.54× | Sports |
| Xabi Alonso | 10.26× | Sports |
| Alpine skiing | 5.26× | Sports |
| FC Bayern Munich | 2.61× | Sports |
| Borussia Dortmund | 1.93× | Sports |
| Biathlon World Championships | 30.26× | Sports |
| Love Actually | 7.88× | Movies & TV |
| Winter Olympic Games | 7.23× | Sports |
| Ski resort | 4.22× | Travel & Leisure |
| Sportschau | 2.65× | Sports |
| Ski jumping | 14.42× | Sports |
| VfB Stuttgart | 2.66× | Sports |
| Ski mountaineering | 5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.73 |
| Sustainability | BALANCE | 1.31 |
| Luxury Orientation | PREMIUM | 1.26 |
| Indulgence | JOY | 1.23 |
| DIY Mentality | THRILL | 1.22 |
| Early Adopter Mentality | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 68.0% |
| Austria | 9.2% |
| Germany | 8.9% |
See Marco Odermatt audiences in other countries
More Winter sports audiences in Germany
- Jutta Leerdam (2,299,582)
- Winter Olympic Games (2,014,511)
- Emma Aicher (1,524,436)
- Julia Taubitz (635,171)
- Nika Prevc (594,248)
Frequently asked questions
How many fans does Marco Odermatt have in Germany?
Marco Odermatt has an estimated audience of 287,052 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Marco Odermatt fans?
43.7% of Marco Odermatt fans are female, 56.3% are male, with an average age of 38.8 years.
Which brands do Marco Odermatt fans like most?
Marco Odermatt fans show strongest brand affinity for Red Bull Records (846.25×), Red Bull X-Alps (1192×), and Lindsey Vonn (49.93×) over the country average.
Where do Marco Odermatt fans live in Germany?
Marco Odermatt fans in Germany are most concentrated in Bayern (reach 116,203), Baden-Württemberg (reach 69,021), and Nordrhein-Westfalen (reach 50,931). These three regions account for the largest share of the active audience.
What other brands do Marco Odermatt fans also like?
Beyond Marco Odermatt itself, the audience over-indexes on Red Bull X-Alps (1192×), Lindsey Vonn (49.93×), Mikaela Shiffrin (32.03×), and Felix Neureuther (17.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marco Odermatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.