Rascasse Audience Intelligence

FIS Alpine Ski World Cup Audience in Germany

A data profile of the people who buy, follow and care about FIS Alpine Ski World Cup in Germany — modelled from more than twelve digital signal sources. FIS Alpine Ski World Cup has an estimated audience of 1,630,295 people in Germany.

#3among Ski / snowboard in Germany#55among Event in Germany#367in Sports

The average FIS Alpine Ski World Cup fan in Germany is 37.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Franziska van Almsick, Justus Strelow, German Ski Association, with strongest over-indexing on Franziska van Almsick (16.19× the country average).

Demographically, the FIS Alpine Ski World Cup audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FIS Alpine Ski World Cup fan in Germany is more male, around 37.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Franziska van Almsick.

Category: Sports · Type: Event · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIS Alpine Ski World Cup profile in Germany.

Audience size
1.6M
in Germany
Gender
43.1%♀
56.9% male
Age
37.1
average years
Country rank
#4122
Event in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIS Alpine Ski World Cup fans

43.1% are female, 56.9% are male, average age 37.1.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for FIS Alpine Ski World Cup audience in Germany
MetricValue
Female43.1%
Male56.9%
Average age37.1
Estimated audience size1,630,295
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the FIS Alpine Ski World Cup audience in Germany
Age bracketShare%
16-1928%
20-2916%
30-3918%
40-4922%
50+16%
Fig. 04

Worldwide distribution

9.5%

of the worldwide FIS Alpine Ski World Cup audience comes from Germany.

Worldwide audience distribution share by country for FIS Alpine Ski World Cup
CountryShare
United States16.0%
Italy15.1%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIS Alpine Ski World Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

FIS Alpine Ski World Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~900K3.39×
02Baden-Württemberg~400K1.88×
03Hessen~100K1.13×
04Rheinland-Pfalz~80K1.03×
05Sachsen~80K0.95×
06Saarland~20K0.94×
07Berlin~70K0.90×
08Thüringen~40K0.89×
09Hamburg~30K0.89×
10Bremen~10K0.89×
11Nordrhein-Westfalen~300K0.85×
12Mecklenburg-Vorpommern~30K0.82×
13Brandenburg~40K0.80×
14Sachsen-Anhalt~30K0.78×
15Schleswig-Holstein~40K0.76×
16Niedersachsen~100K0.71×
Fig. 06

Affinity by region

Affinity by region — FIS Alpine Ski World Cup, Germany
0.71×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIS Alpine Ski World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIS Alpine Ski World Cup audience
#·InterestCategoryAffinity×
01Justus StrelowSports34.84×
02German Ski AssociationSports30.17×
03Franziska van AlmsickSports16.19×
04Laura DahlmeierSports10.60×
05Backcountry skiingSports10.42×
06Live eventsMusic & Radio3.50×
07FoodFood & Beverages3.08×
08Fitness and wellnessSports3.08×
09Arts and musicArts & Culture3.01×
10Sports and outdoorsSports3.00×
11ReadingLiterature3.00×
12DesignHome & Garden3.00×
13Online shoppingShopping3.00×
14Consumer electronicsTechnology & Electronics2.98×
15BusinessBusiness & Career2.98×
16MoviesMovies & TV2.97×
17MusicBusiness & Career2.95×
18Family and relationshipsKids & Family2.94×
19BeautyBeauty & Wellness2.86×
20ClothingFashion & Accessoires2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIS Alpine Ski World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIS Alpine Ski World Cup audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.13×
MindfulnessBALANCE2.00×
IndulgenceJOY1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIS Alpine Ski World Cup audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
Social Media UsageJOY0.54×
SpiritualityBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIS Alpine Ski World Cup have in Germany?

FIS Alpine Ski World Cup has an estimated audience of 1,630,295 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of FIS Alpine Ski World Cup fans?

43.1% of FIS Alpine Ski World Cup fans are female, 56.9% are male, with an average age of 37.1 years.

03

Which brands do FIS Alpine Ski World Cup fans like most?

FIS Alpine Ski World Cup fans show strongest brand affinity for Franziska van Almsick (16.19×), Justus Strelow (34.84×), and German Ski Association (30.17×) over the country average.

04

Where do FIS Alpine Ski World Cup fans live in Germany?

FIS Alpine Ski World Cup fans in Germany are most concentrated in Bayern (reach ~900K), Baden-Württemberg (reach ~400K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do FIS Alpine Ski World Cup fans also like?

Beyond FIS Alpine Ski World Cup itself, the audience over-indexes on Justus Strelow (34.84×), German Ski Association (30.17×), Backcountry skiing (10.42×), and Live events (3.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ski / snowboard audiences in Germany

See FIS Alpine Ski World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIS Alpine Ski World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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