FIS Alpine Ski World Cup Audience in Germany
FIS Alpine Ski World Cup has an estimated audience of 1,627,844 people in Germany. 43.1% are female, 56.9% are male, average age 37.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Franziska van Almsick, Justus Strelow, German Ski Association, Backcountry skiing, Live events.
The average FIS Alpine Ski World Cup fan in Germany is 37.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Franziska van Almsick, Justus Strelow, German Ski Association, with strongest over-indexing on Franziska van Almsick (16.19× the country average). Demographically, the FIS Alpine Ski World Cup audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Ski / snowboard
Demographics of FIS Alpine Ski World Cup fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 37.1 |
| Estimated audience size | 1,627,844 |
Audience persona
The typical FIS Alpine Ski World Cup fan in Germany is more male, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Franziska van Almsick.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 923,134 | 3.52× |
| Baden-Württemberg | 431,492 | 1.94× |
| Nordrhein-Westfalen | 305,492 | 0.86× |
| Hessen | 142,509 | 1.15× |
| Niedersachsen | 102,998 | 0.65× |
| Rheinland-Pfalz | 84,611 | 1.04× |
| Sachsen | 74,696 | 0.93× |
| Berlin | 66,613 | 0.91× |
| Schleswig-Holstein | 35,485 | 0.61× |
| Thüringen | 32,950 | 0.79× |
| Brandenburg | 32,845 | 0.65× |
| Hamburg | 30,355 | 0.82× |
| Sachsen-Anhalt | 21,047 | 0.5× |
| Saarland | 16,783 | 0.84× |
| Mecklenburg-Vorpommern | 16,495 | 0.53× |
| Bremen | 5,874 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Franziska van Almsick | 16.19× | Sports |
| Justus Strelow | 34.84× | Sports |
| German Ski Association | 30.17× | Sports |
| Backcountry skiing | 10.42× | Sports |
| Live events | 3.5× | Music & Radio |
| Arts and music | 3.01× | Arts & Culture |
| Sports and outdoors | 3× | Sports |
| Food | 3.08× | Food & Beverages |
| Music | 2.95× | Business & Career |
| Reading | 3× | Literature |
| Consumer electronics | 2.98× | Technology & Electronics |
| Movies | 2.97× | Movies & TV |
| Design | 3× | Home & Garden |
| Online shopping | 3× | Shopping |
| Clothing | 2.78× | Fashion & Accessoires |
| Beauty | 2.86× | Beauty & Wellness |
| Business | 2.98× | Business & Career |
| Family and relationships | 2.94× | Kids & Family |
| Laura Dahlmeier | 10.6× | Sports |
| Fitness and wellness | 3.08× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.88 |
| Patriotism | CONSERVATISM | 1.51 |
| Sustainability | BALANCE | 1.3 |
| Luxury Orientation | PREMIUM | 1.24 |
| Indulgence | JOY | 1.23 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Italy | 15.1% |
| Germany | 9.5% |
See FIS Alpine Ski World Cup audiences in other countries
- FIS Alpine Ski World Cup — United States
- FIS Alpine Ski World Cup — United Kingdom
- FIS Alpine Ski World Cup — France
- FIS Alpine Ski World Cup — Italy
- FIS Alpine Ski World Cup — Spain
- FIS Alpine Ski World Cup — Brazil
- FIS Alpine Ski World Cup — Japan
- FIS Alpine Ski World Cup — South Korea
- FIS Alpine Ski World Cup — India
More Ski / snowboard audiences in Germany
- Lindsey Vonn (5,294,973)
- Felix Neureuther (1,819,485)
- Mikaela Shiffrin (1,186,156)
- Maria Höfl-Riesch (762,883)
- German Ski Association (495,026)
Frequently asked questions
How many fans does FIS Alpine Ski World Cup have in Germany?
FIS Alpine Ski World Cup has an estimated audience of 1,627,844 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of FIS Alpine Ski World Cup fans?
43.1% of FIS Alpine Ski World Cup fans are female, 56.9% are male, with an average age of 37.1 years.
Which brands do FIS Alpine Ski World Cup fans like most?
FIS Alpine Ski World Cup fans show strongest brand affinity for Franziska van Almsick (16.19×), Justus Strelow (34.84×), and German Ski Association (30.17×) over the country average.
Where do FIS Alpine Ski World Cup fans live in Germany?
FIS Alpine Ski World Cup fans in Germany are most concentrated in Bayern (reach 923,134), Baden-Württemberg (reach 431,492), and Nordrhein-Westfalen (reach 305,492). These three regions account for the largest share of the active audience.
What other brands do FIS Alpine Ski World Cup fans also like?
Beyond FIS Alpine Ski World Cup itself, the audience over-indexes on Justus Strelow (34.84×), German Ski Association (30.17×), Backcountry skiing (10.42×), and Live events (3.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FIS Alpine Ski World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.