Rascasse Audience Intelligence

FIS Alpine Ski World Cup Audience in United States

A data profile of the people who buy, follow and care about FIS Alpine Ski World Cup in United States — modelled from more than twelve digital signal sources. FIS Alpine Ski World Cup has an estimated audience of 2,744,050 people in United States.

#2among Ski / snowboard in United States#140among Event in United States#979in Sports

The average FIS Alpine Ski World Cup fan in United States is 31.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Colorado, New York.

Top brand affinities include Giant slalom, Alpine skiing combined, Ted Ligety, with strongest over-indexing on Giant slalom (347.53× the country average).

Demographically, the FIS Alpine Ski World Cup audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIS Alpine Ski World Cup fan in United States is more male, around 31.8 years old, with strong Sports Activity tendencies and a notable affinity for Giant slalom.

Category: Sports · Type: Event · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIS Alpine Ski World Cup profile in United States.

Audience size
2.7M
in United States
Gender
43.7%♀
56.3% male
Age
31.8
average years
Country rank
#11058
Event in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIS Alpine Ski World Cup fans

43.7% are female, 56.3% are male, average age 31.8.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for FIS Alpine Ski World Cup audience in United States
MetricValue
Female43.7%
Male56.3%
Average age31.8
Estimated audience size2,744,050
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the FIS Alpine Ski World Cup audience in United States
Age bracketShare%
16-1950%
20-2912%
30-3912%
40-4914%
50+12%
Fig. 04

Worldwide distribution

16.0%

of the worldwide FIS Alpine Ski World Cup audience comes from United States.

Worldwide audience distribution share by country for FIS Alpine Ski World Cup
CountryShare
United States16.0%
Italy15.1%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIS Alpine Ski World Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

FIS Alpine Ski World Cup fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K9.15×
02New Hampshire~30K2.97×
03Colorado~100K2.94×
04Maine~20K2.17×
05Montana~20K2.15×
06Idaho~30K1.87×
07Utah~40K1.54×
08Massachusetts~80K1.42×
09Oregon~40K1.23×
10Connecticut~30K1.16×
11North Dakota~6K1.09×
12Alaska~6K1.01×
13Rhode Island~8K0.97×
14Minnesota~40K0.93×
15South Dakota~6K0.92×
16Arkansas~20K0.89×
17New Mexico~10K0.89×
18West Virginia~10K0.89×
19Delaware~7K0.89×
20Nebraska~10K0.87×
21Hawaii~10K0.86×
22Washington~50K0.85×
23Alabama~30K0.85×
24Nevada~20K0.85×
25Washington, District of Columbia~7K0.85×
26Louisiana~30K0.84×
27Oklahoma~30K0.83×
28Mississippi~20K0.83×
29Iowa~20K0.82×
30Kansas~20K0.81×
31Kentucky~30K0.80×
32New York~100K0.79×
33Wisconsin~30K0.75×
34South Carolina~30K0.73×
35Indiana~40K0.71×
36Missouri~30K0.71×
37Tennessee~40K0.70×
38Pennsylvania~60K0.66×
39New Jersey~50K0.66×
40Maryland~30K0.65×
41Michigan~50K0.64×
42Arizona~40K0.63×
43Virginia~40K0.60×
44Illinois~50K0.59×
45Ohio~50K0.57×
46Georgia~50K0.56×
47North Carolina~50K0.56×
48California~200K0.51×
49Florida~80K0.44×
50Texas~90K0.39×
Fig. 06

Affinity by region

Affinity by region — FIS Alpine Ski World Cup, United States
0.39×1.00×9.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIS Alpine Ski World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIS Alpine Ski World Cup audience
#·InterestCategoryAffinity×
01Ted LigetySports604.54×
02Marcel HirscherSports549.14×
03Lara GutSports498.51×
04Julia MancusoSports447.74×
05Giant slalomSports347.53×
06Super-GSports292.73×
07Alpine skiing combinedSports243.06×
08Marco OdermattSports211.91×
09International Ski FederationSports194.82×
10Deutscher SkiverbandSports135.36×
11SKI MagazineSports117.90×
12Ski jumpingSports101.66×
13Slalom skiingSports79.25×
14Ski bootSports77.86×
15Mikaela ShiffrinSports71.99×
16Bobby Brown (freestyle skier)Sports57.44×
17Lindsey VonnSports32.45×
18Freestyle skiingSports25.54×
19Alpine skiingSports22.34×
20Travel AdventuresTravel & Leisure12.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIS Alpine Ski World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIS Alpine Ski World Cup audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER3.47×
Risk AppetiteTHRILL1.66×
SustainabilityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIS Alpine Ski World Cup audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
TraditionCONSERVATISM0.74×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIS Alpine Ski World Cup have in United States?

FIS Alpine Ski World Cup has an estimated audience of 2,744,050 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of FIS Alpine Ski World Cup fans?

43.7% of FIS Alpine Ski World Cup fans are female, 56.3% are male, with an average age of 31.8 years.

03

Which brands do FIS Alpine Ski World Cup fans like most?

FIS Alpine Ski World Cup fans show strongest brand affinity for Giant slalom (347.53×), Alpine skiing combined (243.06×), and Ted Ligety (604.54×) over the country average.

04

Where do FIS Alpine Ski World Cup fans live in United States?

FIS Alpine Ski World Cup fans in United States are most concentrated in California (reach ~200K), Colorado (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do FIS Alpine Ski World Cup fans also like?

Beyond FIS Alpine Ski World Cup itself, the audience over-indexes on Alpine skiing combined (243.06×), Ted Ligety (604.54×), Mikaela Shiffrin (71.99×), and Lindsey Vonn (32.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See FIS Alpine Ski World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FIS Alpine Ski World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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