FIS Alpine Ski World Cup Audience in United States
FIS Alpine Ski World Cup has an estimated audience of 2,743,718 people in United States. 43.7% are female, 56.3% are male, average age 31.8. Top brand affinities: Giant slalom, Alpine skiing combined, Ted Ligety, Mikaela Shiffrin, Lindsey Vonn.
Top brand affinities include Giant slalom, Alpine skiing combined, Ted Ligety, with strongest over-indexing on Giant slalom (347.53× the country average). Demographically, the FIS Alpine Ski World Cup audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Sports Activity, Sustainability.
Category: Sports · Type: Event · Subtype: Ski / snowboard
Demographics of FIS Alpine Ski World Cup fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 31.8 |
| Estimated audience size | 2,743,718 |
Audience persona
The typical FIS Alpine Ski World Cup fan in United States is more male, around 31.8 years old, with strong Sports Activity tendencies and a notable affinity for Giant slalom.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Giant slalom | 347.53× | Sports |
| Alpine skiing combined | 243.06× | Sports |
| Ted Ligety | 604.54× | Sports |
| Mikaela Shiffrin | 71.99× | Sports |
| Lindsey Vonn | 32.45× | Sports |
| Alpine skiing | 22.34× | Sports |
| Julia Mancuso | 447.74× | Sports |
| Ski jumping | 101.66× | Sports |
| Ski boot | 77.86× | Sports |
| Bobby Brown (freestyle skier) | 57.44× | Sports |
| Lara Gut | 498.51× | Sports |
| Travel Adventures | 12.14× | Travel & Leisure |
| Marcel Hirscher | 549.14× | Sports |
| Freestyle skiing | 25.54× | Sports |
| Slalom skiing | 79.25× | Sports |
| Super-G | 292.73× | Sports |
| International Ski Federation | 194.82× | Sports |
| Marco Odermatt | 211.91× | Sports |
| SKI Magazine | 117.9× | Sports |
| Cross-country skiing | 21.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 4.31 |
| Sustainability | BALANCE | 2.37 |
| Tradition | CONSERVATISM | 2.18 |
| Luxury Orientation | PREMIUM | 1.96 |
| Travelling | THRILL | 1.92 |
| Community Orientation | OPEN | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Italy | 15.1% |
| Germany | 9.5% |
See FIS Alpine Ski World Cup audiences in other countries
- FIS Alpine Ski World Cup — Germany
- FIS Alpine Ski World Cup — United Kingdom
- FIS Alpine Ski World Cup — France
- FIS Alpine Ski World Cup — Italy
- FIS Alpine Ski World Cup — Spain
- FIS Alpine Ski World Cup — Brazil
- FIS Alpine Ski World Cup — Japan
- FIS Alpine Ski World Cup — South Korea
- FIS Alpine Ski World Cup — India
More Ski / snowboard audiences in United States
- Lindsey Vonn (10,100,240)
- Mikaela Shiffrin (2,369,108)
- Burton Snowboards (1,784,650)
- shaun white (1,524,757)
- Fischer (company) (647,844)
How to read this data
Audience size is the estimated number of people in United States who actively search for FIS Alpine Ski World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.