Rascasse Audience Intelligence

Mikaela Shiffrin Audience in United States

A data profile of the people who buy, follow and care about Mikaela Shiffrin in United States — modelled from more than twelve digital signal sources. Mikaela Shiffrin has an estimated audience of 2,383,568 people in United States.

#3among Ski / snowboard in United States#2140among Person in United States#1111in Sports

The average Mikaela Shiffrin fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Colorado.

Top brand affinities include princess bride, Lindsey Vonn, FIS Alpine Ski World Cup, with strongest over-indexing on princess bride (224.22× the country average).

Demographically, the Mikaela Shiffrin audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mikaela Shiffrin fan in United States is more male, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for princess bride.

Category: Sports · Type: Person · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mikaela Shiffrin profile in United States.

Audience size
2.4M
in United States
Gender
40.4%♀
59.6% male
Age
37.7
average years
Country rank
#12380
Person in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mikaela Shiffrin fans

40.4% are female, 59.6% are male, average age 37.7.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Mikaela Shiffrin audience in United States
MetricValue
Female40.4%
Male59.6%
Average age37.7
Estimated audience size2,383,568
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Mikaela Shiffrin audience in United States
Age bracketShare%
16-1928%
20-2916%
30-3917%
40-4920%
50+19%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Mikaela Shiffrin audience comes from United States.

Worldwide audience distribution share by country for Mikaela Shiffrin
CountryShare
United States37.3%
Germany18.6%
Austria10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mikaela Shiffrin audience in United States is strongest.

Fig. 05

Top regions by affinity

Mikaela Shiffrin fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K7.35×
02New Hampshire~30K2.87×
03Colorado~100K2.72×
04Montana~10K1.78×
05Maine~10K1.74×
06Massachusetts~80K1.63×
07Idaho~20K1.58×
08Utah~30K1.41×
09Connecticut~30K1.40×
10Minnesota~40K1.29×
11Wyoming~4K1.27×
12Wisconsin~40K1.13×
13Washington, District of Columbia~8K1.07×
14Washington~50K0.99×
15Alaska~5K0.99×
16Oregon~30K0.97×
17New York~100K0.94×
18Rhode Island~7K0.91×
19Pennsylvania~70K0.89×
20Virginia~50K0.86×
21Michigan~50K0.83×
22New Jersey~50K0.83×
23Illinois~60K0.81×
24Iowa~20K0.80×
25Maryland~30K0.79×
26New Mexico~9K0.76×
27Delaware~5K0.76×
28Missouri~30K0.75×
29South Dakota~4K0.75×
30Kansas~10K0.71×
31Hawaii~7K0.71×
32Ohio~50K0.68×
33North Carolina~50K0.67×
34Nebraska~8K0.67×
35California~200K0.64×
36Indiana~30K0.58×
37Florida~90K0.57×
38South Carolina~20K0.57×
39Nevada~10K0.57×
40Arizona~30K0.56×
41West Virginia~6K0.56×
42Tennessee~20K0.52×
43Kentucky~20K0.52×
44Oklahoma~10K0.48×
45Georgia~30K0.47×
46Alabama~10K0.45×
47Texas~90K0.44×
48Arkansas~8K0.41×
49Louisiana~10K0.38×
50Mississippi~7K0.37×
Fig. 06

Affinity by region

Affinity by region — Mikaela Shiffrin, United States
0.37×1.00×7.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mikaela Shiffrin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mikaela Shiffrin audience
#·InterestCategoryAffinity×
01princess brideMovies & TV224.22×
02Ted LigetySports194.92×
03Bode MillerSports194.18×
04Istanbul Atatürk AirportTravel & Leisure148.81×
05Santiago de CompostelaTravel & Leisure112.33×
06Lindsey VonnSports106.84×
07Making A MurdererMovies & TV95.48×
08shaun whiteSports90.53×
09FIS Alpine Ski World CupSports71.52×
10MaclarenKids & Family64.34×
11National Physique CommitteeSports59.59×
12Charles WoodsonSports54.33×
13Kris HumphriesSports54.20×
14Skylar DigginsSports51.43×
15WBFFSports47.70×
16Carl ReinerMovies & TV30.01×
17Anna FarisMovies & TV19.45×
18Girlfriend (magazine)Kids & Family18.78×
19New York PostNews10.03×
20GmailInternet & Social Media6.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mikaela Shiffrin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mikaela Shiffrin audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.78×
Price SensitivityPREMIUM1.83×
Sports ActivityPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mikaela Shiffrin audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
CreativityOPEN0.86×
Community OrientationOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mikaela Shiffrin have in United States?

Mikaela Shiffrin has an estimated audience of 2,383,568 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mikaela Shiffrin fans?

40.4% of Mikaela Shiffrin fans are female, 59.6% are male, with an average age of 37.7 years.

03

Which brands do Mikaela Shiffrin fans like most?

Mikaela Shiffrin fans show strongest brand affinity for princess bride (224.22×), Lindsey Vonn (106.84×), and FIS Alpine Ski World Cup (71.52×) over the country average.

04

Where do Mikaela Shiffrin fans live in United States?

Mikaela Shiffrin fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Colorado (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mikaela Shiffrin fans also like?

Beyond Mikaela Shiffrin itself, the audience over-indexes on Lindsey Vonn (106.84×), FIS Alpine Ski World Cup (71.52×), shaun white (90.53×), and Bode Miller (194.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mikaela Shiffrin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mikaela Shiffrin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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