Mikaela Shiffrin Audience in United States

Mikaela Shiffrin logo

Mikaela Shiffrin has an estimated audience of 2,369,107 people in United States. 40.4% are female, 59.6% are male, average age 37.7. Top regions: California, New York, Colorado. Top brand affinities: princess bride, Lindsey Vonn, FIS Alpine Ski World Cup, shaun white, Maclaren.

The average Mikaela Shiffrin fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Colorado. Top brand affinities include princess bride, Lindsey Vonn, FIS Alpine Ski World Cup, with strongest over-indexing on princess bride (224.22× the country average). Demographically, the Mikaela Shiffrin audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ski / snowboard

Demographics of Mikaela Shiffrin fans

Demographic split for Mikaela Shiffrin audience in United States
MetricValue
Female40.4%
Male59.6%
Average age37.7
Estimated audience size2,369,107

Audience persona

The typical Mikaela Shiffrin fan in United States is more male, around 37.7 years old, with strong Sports Activity tendencies and a notable affinity for princess bride.

Top regions in United States

Top regions ranked by reach for Mikaela Shiffrin in United States
RegionReachAffinity
California147,1230.56×
New York117,6590.89×
Colorado112,2443.01×
Massachusetts83,5211.79×
Florida64,3670.4×
Texas62,8750.31×
Pennsylvania52,4540.66×
Virginia46,4200.8×
New Jersey46,0410.76×
Illinois43,9650.56×
Washington42,8700.9×
Vermont42,59010.24×
Michigan40,1060.65×
Connecticut39,9641.68×
Ohio35,6690.49×
Minnesota34,3931.01×
North Carolina33,9180.48×
New Hampshire33,3393.57×
Utah32,8871.55×
Wisconsin29,3670.82×
Oregon28,5751.05×
Maryland25,8460.63×
Georgia25,5270.35×
Idaho23,6461.99×
Indiana18,8360.44×
Missouri18,5610.49×
Arizona18,2900.38×
Maine16,4591.94×
Tennessee14,8700.31×
South Carolina14,0020.39×
Nevada11,6710.51×
Montana10,5751.61×
Iowa9,4670.49×
Kentucky9,1720.31×
Alabama7,9610.24×
Kansas7,9530.43×
New Mexico7,6270.64×
Oklahoma7,4880.28×
Louisiana7,2310.24×
Rhode Island5,8030.77×
Washington, District of Columbia5,6340.79×
Hawaii5,2930.52×
Nebraska5,2730.44×
Alaska5,1641.02×
Arkansas4,8730.25×
Wyoming4,6011.31×
West Virginia4,0820.37×
Mississippi4,0800.21×
Delaware2,8770.44×
North Dakota2,7040.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mikaela Shiffrin audience
BrandAffinityCategory
princess bride224.22×Movies & TV
Lindsey Vonn106.84×Sports
FIS Alpine Ski World Cup71.52×Sports
shaun white90.53×Sports
Maclaren64.34×Kids & Family
Bode Miller194.18×Sports
Santiago de Compostela112.33×Travel & Leisure
Istanbul Atatürk Airport148.81×Travel & Leisure
Gmail6.6×Internet & Social Media
Carl Reiner30.01×Movies & TV
Making A Murderer95.48×Movies & TV
National Physique Committee59.59×Sports
New York Post10.03×News
Girlfriend (magazine)18.78×Kids & Family
Skylar Diggins51.43×Sports
Kris Humphries54.2×Sports
Ted Ligety194.92×Sports
WBFF47.7×Sports
Charles Woodson54.33×Sports
Anna Faris19.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mikaela Shiffrin audience
TraitClusterScore
Sports ActivityPOWER3.4
Luxury OrientationPREMIUM2.04
SustainabilityBALANCE2.03
Risk AppetiteTHRILL1.74
Quality AwarenessPREMIUM1.56
TraditionCONSERVATISM1.55

Worldwide distribution

Worldwide audience distribution share by country for Mikaela Shiffrin
CountryShare
United States37.4%
Germany18.7%
Austria11.0%

See Mikaela Shiffrin audiences in other countries

More Ski / snowboard audiences in United States

Frequently asked questions

How many fans does Mikaela Shiffrin have in United States?

Mikaela Shiffrin has an estimated audience of 2,369,107 people in United States, concentrated in California and New York.

What is the gender split and age of Mikaela Shiffrin fans?

40.4% of Mikaela Shiffrin fans are female, 59.6% are male, with an average age of 37.7 years.

Which brands do Mikaela Shiffrin fans like most?

Mikaela Shiffrin fans show strongest brand affinity for princess bride (224.22×), Lindsey Vonn (106.84×), and FIS Alpine Ski World Cup (71.52×) over the country average.

Where do Mikaela Shiffrin fans live in United States?

Mikaela Shiffrin fans in United States are most concentrated in California (reach 147,123), New York (reach 117,659), and Colorado (reach 112,244). These three regions account for the largest share of the active audience.

What other brands do Mikaela Shiffrin fans also like?

Beyond Mikaela Shiffrin itself, the audience over-indexes on Lindsey Vonn (106.84×), FIS Alpine Ski World Cup (71.52×), shaun white (90.53×), and Maclaren (64.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mikaela Shiffrin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.