Santiago de Compostela Audience in United States

Santiago de Compostela logo

Santiago de Compostela has an estimated audience of 297,642 people in United States. 50.0% are female, 50.0% are male, average age 44.0. Top regions: California, Florida, Texas. Top brand affinities: Capital One, Google Maps, Mikaela Shiffrin, Indeed.com, Diane Keaton.

The average Santiago de Compostela fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Capital One, Google Maps, Mikaela Shiffrin, with strongest over-indexing on Capital One (15.42× the country average). Demographically, the Santiago de Compostela audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Santiago de Compostela fans

Demographic split for Santiago de Compostela audience in United States
MetricValue
Female50.0%
Male50.0%
Average age44.0
Estimated audience size297,642

Audience persona

The typical Santiago de Compostela fan in United States is balanced, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Santiago de Compostela in United States
RegionReachAffinity
California51,6821.58×
Florida37,0711.84×
Texas27,7261.08×
New York23,8801.44×
Illinois10,1791.03×
Virginia9,6051.32×
New Jersey9,4371.25×
Massachusetts9,1881.57×
Pennsylvania8,5440.85×
Washington8,4861.42×
North Carolina8,4370.94×
Georgia8,2300.9×
Colorado7,0621.51×
Arizona6,4981.07×
Michigan6,1780.79×
Maryland5,8621.15×
Ohio5,8540.64×
Oregon4,6951.38×
Tennessee4,2260.71×
South Carolina3,9940.89×
Indiana3,8690.71×
Minnesota3,8300.9×
Connecticut3,5041.17×
Missouri3,4570.72×
Wisconsin3,4210.76×
Utah2,8471.07×
Louisiana2,7650.72×
Nevada2,5720.89×
Washington, District of Columbia2,5262.82×
Alabama2,2860.55×
Kentucky2,0780.56×
Oklahoma1,9410.59×
Kansas1,8990.81×
New Mexico1,6811.13×
Iowa1,5740.64×
Idaho1,4620.98×
Hawaii1,3851.08×
Maine1,3281.25×
Arkansas1,3140.54×
Rhode Island1,1501.21×
New Hampshire1,1300.96×
Mississippi1,1170.46×
Nebraska8850.59×
Vermont7901.51×
West Virginia7850.57×
Montana7590.92×
Alaska6591.04×
Delaware6040.74×
South Dakota4280.62×
Wyoming3130.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santiago de Compostela audience
BrandAffinityCategory
Capital One15.42×Business & Career
Google Maps14.22×Internet & Social Media
Mikaela Shiffrin52.72×Sports
Indeed.com9.63×Business & Career
Diane Keaton14.46×Movies & TV
Google News12.9×News
Enterprise Rent-A-Car12.2×Cars & Mobility
Kendra Scott20.27×Fashion & Accessoires
CarGurus10.63×Cars & Mobility
ICloud15.7×Technology & Electronics
AccuWeather10.59×Home & Garden
Tumi43.03×Fashion & Accessoires
Billy Bob Thornton13.56×Movies & TV
FIFA Club World Cup27.78×Sports
YES Network56.64×Movies & TV
Circle K10.44×Shopping
Matthew McConaughey13.28×Movies & TV
Kate Beckinsale20.09×Movies & TV
DeviantArt10.26×Internet & Social Media
Jennifer Garner17.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santiago de Compostela audience
TraitClusterScore
SpiritualityBALANCE1.95
MindfulnessBALANCE1.66
TravellingTHRILL1.47
Quality AwarenessPREMIUM1.29
Need for SecurityCONSERVATISM1.28
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Santiago de Compostela
CountryShare
Spain36.9%
France9.4%
Italy8.9%

See Santiago de Compostela audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Santiago de Compostela have in United States?

Santiago de Compostela has an estimated audience of 297,642 people in United States, concentrated in California and Florida.

What is the gender split and age of Santiago de Compostela fans?

50.0% of Santiago de Compostela fans are female, 50.0% are male, with an average age of 44.0 years.

Which brands do Santiago de Compostela fans like most?

Santiago de Compostela fans show strongest brand affinity for Capital One (15.42×), Google Maps (14.22×), and Mikaela Shiffrin (52.72×) over the country average.

Where do Santiago de Compostela fans live in United States?

Santiago de Compostela fans in United States are most concentrated in California (reach 51,682), Florida (reach 37,071), and Texas (reach 27,726). These three regions account for the largest share of the active audience.

What other brands do Santiago de Compostela fans also like?

Beyond Santiago de Compostela itself, the audience over-indexes on Google Maps (14.22×), Mikaela Shiffrin (52.72×), Indeed.com (9.63×), and Diane Keaton (14.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santiago de Compostela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.