Rascasse Audience Intelligence

Santiago de Compostela Audience in United States

A data profile of the people who buy, follow and care about Santiago de Compostela in United States — modelled from more than twelve digital signal sources. Santiago de Compostela has an estimated audience of 297,642 people in United States.

#619among City in United States#5790among POI in United States#4062in Travel & Leisure

The average Santiago de Compostela fan in United States is 44.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Mikaela Shiffrin, YES Network, FIFA Club World Cup, with strongest over-indexing on Mikaela Shiffrin (112.33× the country average).

Demographically, the Santiago de Compostela audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santiago de Compostela fan in United States is balanced, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Mikaela Shiffrin.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santiago de Compostela profile in United States.

Audience size
298K
in United States
Gender
50.0%♀
50.0% male
Age
44.0
average years
Country rank
#48581
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santiago de Compostela fans

50.0% are female, 50.0% are male, average age 44.0.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Santiago de Compostela audience in United States
MetricValue
Female50.0%
Male50.0%
Average age44.0
Estimated audience size297,642
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Santiago de Compostela audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3915%
40-4922%
50+35%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Santiago de Compostela audience comes from United States.

Worldwide audience distribution share by country for Santiago de Compostela
CountryShare
Spain36.9%
France9.4%
Italy8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santiago de Compostela audience in United States is strongest.

Fig. 05

Top regions by affinity

Santiago de Compostela fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.39×
02Florida~30K1.70×
03Massachusetts~9K1.50×
04California~50K1.48×
05Colorado~7K1.47×
06Vermont<1K1.42×
07Washington~8K1.38×
08New York~20K1.37×
09New Jersey~10K1.31×
10Oregon~4K1.30×
11Virginia~9K1.26×
12Connecticut~4K1.21×
13Maine~1K1.21×
14New Mexico~2K1.17×
15Maryland~6K1.11×
16Hawaii~1K1.11×
17Alaska<1K1.11×
18Utah~3K1.09×
19Rhode Island~1K1.09×
20New Hampshire~1K1.06×
21Idaho~2K1.05×
22Illinois~10K1.04×
23Arizona~6K1.04×
24Texas~30K1.03×
25Montana<1K0.99×
26North Carolina~8K0.95×
27Minnesota~4K0.90×
28Georgia~8K0.89×
29South Carolina~4K0.89×
30Nevada~3K0.87×
31Delaware<1K0.86×
32Pennsylvania~9K0.85×
33Kansas~2K0.83×
34South Dakota<1K0.83×
35North Dakota<1K0.81×
36Wisconsin~4K0.79×
37Michigan~6K0.78×
38Missouri~4K0.76×
39Louisiana~3K0.76×
40Nebraska~1K0.76×
41Tennessee~4K0.75×
42Indiana~4K0.74×
43West Virginia~1K0.74×
44Iowa~2K0.73×
45Arkansas~2K0.70×
46Kentucky~3K0.68×
47Ohio~6K0.67×
48Oklahoma~2K0.66×
49Mississippi~2K0.66×
50Alabama~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Santiago de Compostela, United States
0.64×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santiago de Compostela audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santiago de Compostela audience
#·InterestCategoryAffinity×
01Mikaela ShiffrinSports112.33×
02YES NetworkMovies & TV83.43×
03LourdesTravel & Leisure43.92×
04Real SociedadSports30.75×
05FIFA Club World CupSports25.82×
06MontevideoTravel & Leisure24.30×
07Copa LibertadoresSports17.30×
08World Heritage SitePolitics & Society15.26×
09Atlético MadridSports11.42×
10Inter MilanSports9.19×
11La LigaSports8.49×
12Olympic sportsSports8.18×
13Web serverTechnology & Electronics7.93×
14Milwaukee BrewersSports6.15×
15Non-alcoholic beverageFood & Beverages5.21×
16Detroit TigersSports4.42×
17Las VegasTravel & Leisure3.83×
18Real Madrid C.F.Sports3.47×
19FIFA World CupSports2.81×
20Planet FitnessSports2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santiago de Compostela audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santiago de Compostela audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.33×
Need for SecurityCONSERVATISM1.61×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santiago de Compostela audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
ExtroversionTHRILL0.73×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santiago de Compostela have in United States?

Santiago de Compostela has an estimated audience of 297,642 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Santiago de Compostela fans?

50.0% of Santiago de Compostela fans are female, 50.0% are male, with an average age of 44.0 years.

03

Which brands do Santiago de Compostela fans like most?

Santiago de Compostela fans show strongest brand affinity for Mikaela Shiffrin (112.33×), YES Network (83.43×), and FIFA Club World Cup (25.82×) over the country average.

04

Where do Santiago de Compostela fans live in United States?

Santiago de Compostela fans in United States are most concentrated in California (reach ~50K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Santiago de Compostela fans also like?

Beyond Santiago de Compostela itself, the audience over-indexes on YES Network (83.43×), FIFA Club World Cup (25.82×), Lourdes (43.92×), and Web server (7.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santiago de Compostela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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