Santiago de Compostela Audience in United States

Santiago de Compostela logo

Santiago de Compostela has an estimated audience of 297,642 people in United States. 50.0% are female, 50.0% are male, average age 44.0. Top regions: California, Florida, Texas. Top brand affinities: Nationality, James Madison University, Fairy godmother, Governor of Michigan, Home construction.

The average Santiago de Compostela fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nationality, James Madison University, Fairy godmother, with strongest over-indexing on Nationality (15.5× the country average). Demographically, the Santiago de Compostela audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Santiago de Compostela fans

Demographic split for Santiago de Compostela audience in United States
MetricValue
Female50.0%
Male50.0%
Average age44.0
Estimated audience size297,642

Audience persona

The typical Santiago de Compostela fan in United States is balanced, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Santiago de Compostela in United States
RegionReachAffinity
California51,6821.58×
Florida37,0711.84×
Texas27,7261.08×
New York23,8801.44×
Illinois10,1791.03×
Virginia9,6051.32×
New Jersey9,4371.25×
Massachusetts9,1881.57×
Pennsylvania8,5440.85×
Washington8,4861.42×
North Carolina8,4370.94×
Georgia8,2300.9×
Colorado7,0621.51×
Arizona6,4981.07×
Michigan6,1780.79×
Maryland5,8621.15×
Ohio5,8540.64×
Oregon4,6951.38×
Tennessee4,2260.71×
South Carolina3,9940.89×
Indiana3,8690.71×
Minnesota3,8300.9×
Connecticut3,5041.17×
Missouri3,4570.72×
Wisconsin3,4210.76×
Utah2,8471.07×
Louisiana2,7650.72×
Nevada2,5720.89×
Washington, District of Columbia2,5262.82×
Alabama2,2860.55×
Kentucky2,0780.56×
Oklahoma1,9410.59×
Kansas1,8990.81×
New Mexico1,6811.13×
Iowa1,5740.64×
Idaho1,4620.98×
Hawaii1,3851.08×
Maine1,3281.25×
Arkansas1,3140.54×
Rhode Island1,1501.21×
New Hampshire1,1300.96×
Mississippi1,1170.46×
Nebraska8850.59×
Vermont7901.51×
West Virginia7850.57×
Montana7590.92×
Alaska6591.04×
Delaware6040.74×
South Dakota4280.62×
Wyoming3130.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santiago de Compostela audience
BrandAffinityCategory
Nationality15.5×Politics & Society
James Madison University37.5×Business & Career
Fairy godmother17.28×Literature
Governor of Michigan15.34×Politics & Society
Home construction2.88×Home & Garden
headspace17.04×Health
Goop8.93×Internet & Social Media
Cherish (group)17.46×Music & Radio
Wok9.84×Food & Beverages
Vocal harmony6.42×Music & Radio
Hibachi10.77×Food & Beverages
Buying and Selling Real Estate10.63×Home & Garden
Hipster12.73×Politics & Society
Kevin Barnes56.64×Music & Radio
Chalkidiki52.72×Travel & Leisure
Google Home8.15×Technology & Electronics
Penn & Teller10.41×Movies & TV
Panama4.42×Travel & Leisure
TV Fanatic11.84×Movies & TV
Mathcore8.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santiago de Compostela audience
TraitClusterScore
SpiritualityBALANCE1.95
MindfulnessBALANCE1.66
TravellingTHRILL1.47
Quality AwarenessPREMIUM1.29
Need for SecurityCONSERVATISM1.28
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Santiago de Compostela
CountryShare
Spain36.9%
France9.4%
Italy8.9%

See Santiago de Compostela audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Santiago de Compostela have in United States?

Santiago de Compostela has an estimated audience of 297,642 people in United States, concentrated in California and Florida.

What is the gender split and age of Santiago de Compostela fans?

50.0% of Santiago de Compostela fans are female, 50.0% are male, with an average age of 44.0 years.

Which brands do Santiago de Compostela fans like most?

Santiago de Compostela fans show strongest brand affinity for Nationality (15.5×), James Madison University (37.5×), and Fairy godmother (17.28×) over the country average.

Where do Santiago de Compostela fans live in United States?

Santiago de Compostela fans in United States are most concentrated in California (reach 51,682), Florida (reach 37,071), and Texas (reach 27,726). These three regions account for the largest share of the active audience.

What other brands do Santiago de Compostela fans also like?

Beyond Santiago de Compostela itself, the audience over-indexes on James Madison University (37.5×), Fairy godmother (17.28×), Governor of Michigan (15.34×), and Home construction (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santiago de Compostela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.