Rascasse Audience Intelligence

Lourdes Audience in United States

A data profile of the people who buy, follow and care about Lourdes in United States — modelled from more than twelve digital signal sources. Lourdes has an estimated audience of 579,779 people in United States.

#425among City in United States#3396among POI in United States#2645in Travel & Leisure

The average Lourdes fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Back-up Plan, Aigle, Alexandre Birman, with strongest over-indexing on The Back-up Plan (1133.33× the country average).

Demographically, the Lourdes audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lourdes fan in United States is balanced, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for The Back-up Plan.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lourdes profile in United States.

Audience size
580K
in United States
Gender
49.8%♀
50.2% male
Age
40.0
average years
Country rank
#33496
POI in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lourdes fans

49.8% are female, 50.2% are male, average age 40.0.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Lourdes audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.0
Estimated audience size579,779
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Lourdes audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4919%
50+25%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Lourdes audience comes from United States.

Worldwide audience distribution share by country for Lourdes
CountryShare
Italy18.0%
United States15.1%
Brazil9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lourdes audience in United States is strongest.

Fig. 05

Top regions by affinity

Lourdes fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K2.39×
02Washington~20K1.66×
03New York~40K1.35×
04Connecticut~8K1.32×
05California~80K1.30×
06Kentucky~9K1.23×
07Ohio~20K1.20×
08Washington, District of Columbia~2K1.17×
09Hawaii~3K1.14×
10Florida~40K1.12×
11Oregon~7K1.12×
12Michigan~20K1.11×
13Arizona~10K1.11×
14Maine~2K1.09×
15New Hampshire~2K1.08×
16Colorado~10K1.07×
17Wisconsin~9K1.07×
18New Mexico~3K1.07×
19New Jersey~20K1.05×
20Minnesota~9K1.05×
21Massachusetts~10K1.03×
22Vermont~1K1.03×
23Virginia~10K1.00×
24Nebraska~3K1.00×
25Idaho~3K0.98×
26North Dakota~1K0.98×
27Rhode Island~2K0.97×
28Illinois~20K0.96×
29Maryland~10K0.96×
30Kansas~4K0.96×
31Alaska~1K0.96×
32Iowa~5K0.95×
33Montana~2K0.95×
34South Dakota~1K0.95×
35Pennsylvania~20K0.91×
36Texas~40K0.89×
37Nevada~5K0.89×
38Delaware~1K0.89×
39Indiana~9K0.88×
40Missouri~8K0.88×
41North Carolina~20K0.87×
42South Carolina~8K0.87×
43Utah~5K0.87×
44Oklahoma~5K0.84×
45Tennessee~9K0.82×
46Alabama~7K0.82×
47Arkansas~4K0.82×
48West Virginia~2K0.80×
49Georgia~10K0.79×
50Mississippi~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Lourdes, United States
0.77×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lourdes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lourdes audience
#·InterestCategoryAffinity×
01AigleFashion & Accessoires1713.74×
02The Back-up PlanMovies & TV1133.33×
03Alexandre BirmanFashion & Accessoires886.25×
04Tiger Stadium (LSU)Sports508.51×
05Museo del PradoArts & Culture144.88×
06MedjugorjeTravel & Leisure90.25×
07University of RegensburgBusiness & Career75.91×
08Fátima, PortugalTravel & Leisure59.53×
09Santiago de CompostelaTravel & Leisure43.92×
10Travel Agent (magazine)Website / Newspaper / Magazine29.88×
11ManilaTravel & Leisure12.76×
12NazarethTravel & Leisure11.87×
13Greek languagePolitics & Society11.54×
14RomeTravel & Leisure10.59×
15UFOMusic & Radio10.57×
16University of Notre DameBusiness & Career9.65×
17JerusalemTravel & Leisure8.60×
18LatinPolitics & Society3.85×
19ThanksgivingKids & Family3.24×
20United StatesTravel & Leisure1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lourdes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lourdes audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.17×
Community OrientationOPEN2.09×
SpiritualityBALANCE2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lourdes audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.96×
Luxury OrientationPREMIUM0.99×
Healthy LifestyleBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lourdes have in United States?

Lourdes has an estimated audience of 579,779 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lourdes fans?

49.8% of Lourdes fans are female, 50.2% are male, with an average age of 40.0 years.

03

Which brands do Lourdes fans like most?

Lourdes fans show strongest brand affinity for The Back-up Plan (1133.33×), Aigle (1713.74×), and Alexandre Birman (886.25×) over the country average.

04

Where do Lourdes fans live in United States?

Lourdes fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lourdes fans also like?

Beyond Lourdes itself, the audience over-indexes on Aigle (1713.74×), Alexandre Birman (886.25×), Tiger Stadium (LSU) (508.51×), and Museo del Prado (144.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Lourdes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lourdes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →