Lourdes Audience in United States

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Lourdes has an estimated audience of 579,779 people in United States. 49.8% are female, 50.2% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Aigle, The Back-up Plan, Alexandre Birman, Tiger Stadium (LSU), Museo del Prado.

The average Lourdes fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aigle, The Back-up Plan, Alexandre Birman, with strongest over-indexing on Aigle (1713.74× the country average). Demographically, the Lourdes audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Lourdes fans

Demographic split for Lourdes audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.0
Estimated audience size579,779

Audience persona

The typical Lourdes fan in United States is balanced, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Aigle.

Top regions in United States

Top regions ranked by reach for Lourdes in United States
RegionReachAffinity
California86,7621.36×
Texas46,9810.94×
New York46,4271.43×
Florida44,9831.15×
Washington20,3391.75×
Illinois19,3341×
Ohio19,0111.06×
Pennsylvania18,0730.93×
Michigan16,7481.1×
North Carolina15,6660.9×
New Jersey14,9211.01×
Virginia14,5291.03×
Louisiana14,3451.92×
Georgia14,1940.79×
Arizona13,3941.13×
Massachusetts12,0061.05×
Colorado10,1301.11×
Maryland9,5320.96×
Indiana9,3610.88×
Wisconsin9,3101.07×
Tennessee9,2320.79×
Minnesota8,9671.08×
Kentucky8,8591.22×
Missouri8,1520.87×
Connecticut7,9571.37×
Oregon7,6351.15×
South Carolina7,5270.86×
Alabama6,2850.78×
Oklahoma5,1420.8×
Nevada4,5580.81×
Iowa4,4290.93×
Utah4,3670.84×
Kansas4,3600.95×
Arkansas3,4460.72×
New Mexico3,1011.07×
Hawaii2,9441.18×
Mississippi2,8770.6×
Idaho2,7350.94×
Nebraska2,6320.91×
New Hampshire2,4651.08×
Maine2,2951.11×
Washington, District of Columbia2,0801.19×
Rhode Island1,6860.91×
West Virginia1,5030.56×
Montana1,4120.88×
Delaware1,2210.76×
Alaska1,0350.83×
Vermont1,0120.99×
South Dakota9680.72×
North Dakota9550.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lourdes audience
BrandAffinityCategory
Aigle1713.74×Fashion & Accessoires
The Back-up Plan1133.33×Movies & TV
Alexandre Birman886.25×Fashion & Accessoires
Tiger Stadium (LSU)508.51×Sports
Museo del Prado144.88×Arts & Culture
Nazareth11.87×Travel & Leisure
Medjugorje90.25×Travel & Leisure
Fátima, Portugal59.53×Travel & Leisure
Jerusalem8.6×Travel & Leisure
Rome10.59×Travel & Leisure
Manila12.76×Travel & Leisure
Greek language11.54×Politics & Society
Travel Agent (magazine)29.88×
Santiago de Compostela43.92×Travel & Leisure
University of Notre Dame9.65×Business & Career
University of Regensburg75.91×Business & Career
Latin3.85×Politics & Society
Thanksgiving3.24×Kids & Family
United States1.68×Travel & Leisure
Fox News Channel1.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lourdes audience
TraitClusterScore
SpiritualityBALANCE1.55
MindfulnessBALANCE1.21
Early Adopter MentalityPOWER1.19
IndulgenceJOY1.13
Price SensitivityPREMIUM1.13
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Lourdes
CountryShare
Italy18.1%
United States15.1%
Brazil10.0%

See Lourdes audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Lourdes have in United States?

Lourdes has an estimated audience of 579,779 people in United States, concentrated in California and Texas.

What is the gender split and age of Lourdes fans?

49.8% of Lourdes fans are female, 50.2% are male, with an average age of 40.0 years.

Which brands do Lourdes fans like most?

Lourdes fans show strongest brand affinity for Aigle (1713.74×), The Back-up Plan (1133.33×), and Alexandre Birman (886.25×) over the country average.

Where do Lourdes fans live in United States?

Lourdes fans in United States are most concentrated in California (reach 86,762), Texas (reach 46,981), and New York (reach 46,427). These three regions account for the largest share of the active audience.

What other brands do Lourdes fans also like?

Beyond Lourdes itself, the audience over-indexes on The Back-up Plan (1133.33×), Alexandre Birman (886.25×), Tiger Stadium (LSU) (508.51×), and Museo del Prado (144.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lourdes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.