Latin Audience in United States

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Latin has an estimated audience of 27,630,151 people in United States. 54.1% are female, 45.9% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Google Home.

The average Latin fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.9× the country average). Demographically, the Latin audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Latin fans

Demographic split for Latin audience in United States
MetricValue
Female54.1%
Male45.9%
Average age42.3
Estimated audience size27,630,151

Audience persona

The typical Latin fan in United States is balanced, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Latin in United States
RegionReachAffinity
California3,694,9391.22×
Texas2,616,0681.1×
Florida2,385,3701.28×
New York1,833,2031.19×
Illinois985,8111.07×
Georgia926,8291.09×
North Carolina900,5801.08×
Pennsylvania895,4070.96×
Virginia816,4471.21×
Ohio785,7330.92×
New Jersey760,6741.08×
Michigan710,6450.98×
Arizona684,6901.21×
Washington660,5331.19×
Massachusetts587,4291.08×
Tennessee545,8800.98×
Maryland521,1541.1×
Indiana495,6420.98×
Missouri428,3870.96×
Alabama423,2541.1×
South Carolina415,9261×
Colorado395,6840.91×
Louisiana372,5021.05×
Minnesota371,1040.94×
Wisconsin350,7770.84×
Kentucky338,7340.98×
Oregon338,2001.07×
Oklahoma326,3491.06×
Connecticut294,5571.06×
Nevada287,6401.08×
Utah261,0791.06×
Kansas220,4221.01×
Arkansas218,9430.96×
Mississippi208,8960.92×
Iowa200,3320.88×
New Mexico137,5120.99×
Idaho129,7750.94×
Hawaii126,9801.07×
Nebraska122,9070.89×
West Virginia111,2020.86×
New Hampshire101,8220.94×
Washington, District of Columbia95,1851.15×
Maine89,6950.91×
Rhode Island83,7160.95×
Delaware69,1030.91×
Alaska62,4041.06×
Montana61,0350.8×
South Dakota49,2400.77×
North Dakota47,2810.83×
Vermont38,9600.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latin audience
BrandAffinityCategory
Goop13.9×Internet & Social Media
Governor of Michigan15.26×Politics & Society
Wok12.2×Food & Beverages
Vocal harmony8.31×Music & Radio
Google Home11.12×Technology & Electronics
Grinch6.73×Movies & TV
Hibachi12.13×Food & Beverages
headspace14.02×Health
Israel3.03×Travel & Leisure
Grace Slick12.39×Music & Radio
Cherish (group)14.34×Music & Radio
Fairy godmother8.59×Literature
Hipster10.98×Politics & Society
Jeep Wagoneer6.37×Cars & Mobility
El Paso County, Colorado14.06×Travel & Leisure
TV Fanatic10.84×Movies & TV
Guitarist (magazine)11.53×Music & Radio
No Escape (1994 film)11.4×Movies & TV
Nationality2.12×Politics & Society
Kikar HaShabbat15.76×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latin audience
TraitClusterScore
ExtroversionTHRILL1.37
SpiritualityBALANCE1.23
IndividualismJOY1.19
MindfulnessBALANCE1.16
Urban LifestyleOPEN1.14
Community OrientationOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Latin
CountryShare
United States25.6%
Italy7.4%
Brazil6.8%

See Latin audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Latin have in United States?

Latin has an estimated audience of 27,630,151 people in United States, concentrated in California and Texas.

What is the gender split and age of Latin fans?

54.1% of Latin fans are female, 45.9% are male, with an average age of 42.3 years.

Which brands do Latin fans like most?

Latin fans show strongest brand affinity for Goop (13.9×), Governor of Michigan (15.26×), and Wok (12.2×) over the country average.

Where do Latin fans live in United States?

Latin fans in United States are most concentrated in California (reach 3,694,939), Texas (reach 2,616,068), and Florida (reach 2,385,370). These three regions account for the largest share of the active audience.

What other brands do Latin fans also like?

Beyond Latin itself, the audience over-indexes on Governor of Michigan (15.26×), Wok (12.2×), Vocal harmony (8.31×), and Google Home (11.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.