A data profile of the people who buy, follow and care about Latin in France — modelled from more than twelve digital signal sources. Latin has an estimated audience of 3,478,757 people in France.
The average Latin fan in France is 41.6 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (243.92× the country average).
Demographically, the Latin audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Latin fan in France is balanced, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Latin profile in France.
50.7% are female, 49.3% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 41.6 |
| Estimated audience size | 3,478,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Latin audience comes from France.
| Country | Share |
|---|---|
| United States | 25.6% |
| Italy | 7.4% |
| Brazil | 6.8% |
Where the Latin audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.21× | |
| 02 | Grand Est | ~300K | 1.18× | |
| 03 | Hauts-de-France | ~300K | 1.11× | |
| 04 | Occitanie | ~300K | 1.09× | |
| 05 | Normandy | ~200K | 1.03× | |
| 06 | Auvergne-Rhône-Alpes | ~400K | 1.02× | |
| 07 | Centre-Val de Loire | ~100K | 1.02× | |
| 08 | Nouvelle-Aquitaine | ~300K | 1.00× | |
| 09 | Provence-Alpes-Côte d'Azur | ~300K | 1.00× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.97× | |
| 11 | Pays de la Loire | ~200K | 0.94× | |
| 12 | Brittany | ~100K | 0.86× | |
| 13 | Corsica | ~10K | 0.76× |
The strongest cross-interests of the Latin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 243.92× | ||
| 02 | Selfridges | Shopping | 177.09× | ||
| 03 | Christmas Gift | Kids & Family | 28.26× | ||
| 04 | Broadcasting of sports events | Movies & TV | 21.41× | ||
| 05 | Christmas tree | Kids & Family | 21.39× | ||
| 06 | Kitchen garden | Home & Garden | 21.10× | ||
| 07 | Zoom lens | Technology & Electronics | 18.50× | ||
| 08 | Dentistry | Business & Career | 17.76× | ||
| 09 | Hormone | Health | 14.14× | ||
| 10 | Togo's | Food & Beverages | 13.55× | ||
| 11 | Breast Cancer awareness | Health | 12.85× | ||
| 12 | Girl power | Politics & Society | 12.03× | ||
| 13 | New Testament | Politics & Society | 11.81× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 10.50× | ||
| 15 | Burnout (psychology) | Health | 8.18× | ||
| 16 | Improvisation | Music & Radio | 8.06× | ||
| 17 | Sustainable products | Politics & Society | 6.73× | ||
| 18 | Belgium | Travel & Leisure | 3.42× | ||
| 19 | Internet & Social Media | 1.86× | |||
| 20 | Real property | Home & Garden | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.60× | |
| Spirituality | BALANCE | 1.60× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Community Orientation | OPEN | 0.83× |
Latin has an estimated audience of 3,478,757 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.7% of Latin fans are female, 49.3% are male, with an average age of 41.6 years.
Latin fans show strongest brand affinity for Love & Sex (243.92×), Kitchen garden (21.1×), and Christmas Gift (28.26×) over the country average.
Latin fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Latin itself, the audience over-indexes on Kitchen garden (21.1×), Christmas Gift (28.26×), Broadcasting of sports events (21.41×), and Zoom lens (18.5×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Latin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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