Latin Audience in Mexico
Latin has an estimated audience of 5,269,011 people in Mexico. 49.6% are female, 50.4% are male, average age 30.2. Top regions: State of Mexico, Jalisco, Distrito Federal. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
The average Latin fan in Mexico is 30.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Distrito Federal. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (266.56× the country average). Demographically, the Latin audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Latin fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 30.2 |
| Estimated audience size | 5,269,011 |
Audience persona
The typical Latin fan in Mexico is balanced, around 30.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Latin fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~900K | 1.24× |
| Jalisco | ~500K | 1.2× |
| Distrito Federal | ~400K | 0.62× |
| Nuevo Leon | ~400K | 1.26× |
| Veracruz (state) | ~300K | 1.12× |
| Puebla | ~300K | 1.08× |
| Guanajuato | ~300K | 1.09× |
| Baja California | ~300K | 1.22× |
| Michoacan de Ocampo | ~200K | 1.15× |
| Chihuahua | ~200K | 1.14× |
| Chiapas | ~200K | 1.01× |
| Coahuila de Zaragoza | ~200K | 0.99× |
| Yucatan | ~100K | 1.33× |
| Hidalgo | ~100K | 1.1× |
| Guerrero | ~100K | 0.99× |
| Oaxaca | ~100K | 0.65× |
| Morelos | ~90K | 1× |
| Sinaloa | ~80K | 0.56× |
| Zacatecas | ~70K | 1.12× |
| Durango | ~70K | 0.96× |
| Aguascalientes | ~70K | 0.98× |
| Nayarit | ~50K | 0.99× |
| Tlaxcala | ~40K | 0.71× |
| Baja California Sur | ~40K | 1× |
| Campeche | ~40K | 1.02× |
| Colima | ~30K | 0.93× |
Top brand affinities of Latin fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 266.56× | Shopping |
| Costa Rica | 480.55× | Travel & Leisure |
| Game consoles | 162.81× | Technology & Electronics |
| Catholic Church | 125.3× | Politics & Society |
| Sarcasm | 85.4× | Politics & Society |
| Mobile game | 70.26× | Games |
| Travel agency | 78.21× | Travel & Leisure |
| Exfoliation (cosmetology) | 166.77× | Beauty & Wellness |
| Banana | 63.85× | Food & Beverages |
| Broadcasting of sports events | 84.6× | Movies & TV |
| Valentine's Day | 106.63× | Kids & Family |
| El País | 60.65× | News |
| Dentistry | 51.88× | Business & Career |
| Daily Horoscope | 501.65× | Internet & Social Media |
| Sexology | 39.11× | Kids & Family |
| Freeware | 31.13× | Technology & Electronics |
| Love & Sex | 44.37× | Kids & Family |
| Papaya | 37.51× | Food & Beverages |
| Orange (fruit) | 47.09× | Food & Beverages |
| Breastfeeding | 34.32× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.91 |
| Travelling | THRILL | 20.33 |
| Urban Lifestyle | OPEN | 4.23 |
| Risk Appetite | THRILL | 2.42 |
| Mindfulness | BALANCE | 1.57 |
| Patriotism | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Italy | 7.4% |
| Brazil | 6.8% |
See Latin audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Latin have in Mexico?
Latin has an estimated audience of 5,269,011 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Latin fans?
49.6% of Latin fans are female, 50.4% are male, with an average age of 30.2 years.
Which brands do Latin fans like most?
Latin fans show strongest brand affinity for Shopping and fashion (266.56×), Costa Rica (480.55×), and Game consoles (162.81×) over the country average.
Where do Latin fans live in Mexico?
Latin fans in Mexico are most concentrated in State of Mexico (reach ~900K), Jalisco (reach ~500K), and Distrito Federal (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Latin fans also like?
Beyond Latin itself, the audience over-indexes on Costa Rica (480.55×), Game consoles (162.81×), Catholic Church (125.3×), and Sarcasm (85.4×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Latin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.