A data profile of the people who buy, follow and care about Latin in Italy — modelled from more than twelve digital signal sources. Latin has an estimated audience of 7,964,427 people in Italy.
Latin has an estimated audience of 7,964,427 people in Italy. 56.1% are female, 43.9% are male, average age 42.8. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Satire, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.69× the country average).
Demographically, the Latin audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Latin fan in Italy is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Latin profile in Italy.
56.1% are female, 43.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 42.8 |
| Estimated audience size | 7,964,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Latin audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.6% |
| Italy | 7.4% |
| Brazil | 6.8% |
The strongest cross-interests of the Latin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 3.90× | ||
| 02 | Wikipedia | Internet & Social Media | 3.69× | ||
| 03 | Improvisation | Music & Radio | 3.45× | ||
| 04 | Satire | Literature | 3.17× | ||
| 05 | General practitioner | Health | 2.63× | ||
| 06 | Mediaset | Technology & Electronics | 2.54× | ||
| 07 | Rose | Home & Garden | 2.51× | ||
| 08 | Doctor of Medicine | Business & Career | 2.44× | ||
| 09 | Dentistry | Business & Career | 2.12× | ||
| 10 | Champagne | Food & Beverages | 2.07× | ||
| 11 | Genetics | Kids & Family | 2.06× | ||
| 12 | Internet & Social Media | 1.94× | |||
| 13 | Volunteering | Politics & Society | 1.94× | ||
| 14 | Sanremo Music Festival | Music & Radio | 1.88× | ||
| 15 | Singer-songwriter | Music & Radio | 1.76× | ||
| 16 | Contemporary R&B | Music & Radio | 1.70× | ||
| 17 | Musical theatre | Movies & TV | 1.69× | ||
| 18 | Personal finance | Business & Career | 1.62× | ||
| 19 | Milk | Food & Beverages | 1.59× | ||
| 20 | Diary | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Spirituality | BALANCE | 1.27× | |
| Patriotism | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Latin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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