A data profile of the people who buy, follow and care about Latin in Spain — modelled from more than twelve digital signal sources. Latin has an estimated audience of 3,504,493 people in Spain.
Latin has an estimated audience of 3,504,493 people in Spain. 58.4% are female, 41.6% are male, average age 44.7. Top brand affinities: Iberia (airline), WhatsApp, IBEX 35, Satire, Caixabank.
Top brand affinities include Iberia (airline), WhatsApp, IBEX 35, with strongest over-indexing on Iberia (airline) (1.99× the country average).
Demographically, the Latin audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Latin fan in Spain is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Latin profile in Spain.
58.4% are female, 41.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 44.7 |
| Estimated audience size | 3,504,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Latin audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.6% |
| Italy | 7.4% |
| Brazil | 6.8% |
The strongest cross-interests of the Latin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.34× | ||
| 02 | Belgium | Travel & Leisure | 3.25× | ||
| 03 | Political science | Business & Career | 2.77× | ||
| 04 | Preventive healthcare | Health | 2.27× | ||
| 05 | Refrigerator | Home & Garden | 2.23× | ||
| 06 | Genetics | Kids & Family | 2.15× | ||
| 07 | Internet & Social Media | 2.09× | |||
| 08 | Iberia (airline) | Travel & Leisure | 1.99× | ||
| 09 | Distilled beverage | Food & Beverages | 1.95× | ||
| 10 | Michael Jackson | Music & Radio | 1.95× | ||
| 11 | Charity and causes | Business & Career | 1.87× | ||
| 12 | IBEX 35 | Business & Career | 1.84× | ||
| 13 | Mango | Shopping | 1.82× | ||
| 14 | Caixabank | Business & Career | 1.77× | ||
| 15 | Wikipedia | Internet & Social Media | 1.71× | ||
| 16 | Innovation | Business & Career | 1.65× | ||
| 17 | Radio | Technology & Electronics | 1.59× | ||
| 18 | Religion | Business & Career | 1.56× | ||
| 19 | Julio Iglesias | Music & Radio | 1.55× | ||
| 20 | MSN | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.10× | |
| Spirituality | BALANCE | 1.69× | |
| Individualism | JOY | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| DIY Mentality | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Latin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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