Latin Audience in Germany
Latin has an estimated audience of 2,598,715 people in Germany. 50.1% are female, 49.9% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Pillow, Este, Veneto, Medieval fantasy, Snow White (Fables).
The average Latin fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Pillow, Este, Veneto, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Latin audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Latin fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.2 |
| Estimated audience size | 2,598,715 |
Audience persona
The typical Latin fan in Germany is balanced, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 677,671 | 1.19× |
| Bayern | 506,512 | 1.21× |
| Baden-Württemberg | 370,405 | 1.04× |
| Niedersachsen | 266,333 | 1.06× |
| Hessen | 252,765 | 1.28× |
| Berlin | 152,042 | 1.31× |
| Rheinland-Pfalz | 142,999 | 1.1× |
| Sachsen | 120,811 | 0.95× |
| Schleswig-Holstein | 92,534 | 0.99× |
| Brandenburg | 75,175 | 0.93× |
| Thüringen | 66,788 | 1.01× |
| Sachsen-Anhalt | 60,633 | 0.9× |
| Hamburg | 55,945 | 0.95× |
| Mecklenburg-Vorpommern | 41,514 | 0.84× |
| Bremen | 22,566 | 1.02× |
| Saarland | 19,743 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.65× | Home & Garden |
| Este, Veneto | 2.41× | Travel & Leisure |
| Medieval fantasy | 10.41× | Literature |
| Snow White (Fables) | 2.06× | Literature |
| Urban horticulture | 1.57× | Home & Garden |
| Škoda Kodiaq | 1.76× | Cars & Mobility |
| Nuts (film) | 3.13× | Movies & TV |
| Kodi (software) | 1.88× | Technology & Electronics |
| Jason Clarke (actor) | 3.07× | Movies & TV |
| Coton de Tulear | 13.64× | Pets & Animals |
| Captain Fantastic (film) | 5.74× | Movies & TV |
| KLIX (AM) | 1.58× | Music & Radio |
| Esra Erol | 3.49× | Movies & TV |
| Buying a House | 3.77× | Home & Garden |
| Timo Hildebrand | 5.48× | Sports |
| Klezmer | 9.74× | Music & Radio |
| Weimar Republic | 2.94× | Politics & Society |
| Buying and Selling Real Estate | 3.9× | Home & Garden |
| Nationality | 1.6× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.55 |
| Early Adopter Mentality | POWER | 1.39 |
| Need for Security | CONSERVATISM | 1.22 |
| Convenience Orientation | PREMIUM | 1.22 |
| Tradition | CONSERVATISM | 1.18 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Italy | 7.4% |
| Brazil | 6.8% |
See Latin audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Latin have in Germany?
Latin has an estimated audience of 2,598,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latin fans?
50.1% of Latin fans are female, 49.9% are male, with an average age of 41.2 years.
Which brands do Latin fans like most?
Latin fans show strongest brand affinity for Stradivarius (1.97×), Pillow (1.65×), and Este, Veneto (2.41×) over the country average.
Where do Latin fans live in Germany?
Latin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 677,671), Bayern (reach 506,512), and Baden-Württemberg (reach 370,405). These three regions account for the largest share of the active audience.
What other brands do Latin fans also like?
Beyond Latin itself, the audience over-indexes on Pillow (1.65×), Este, Veneto (2.41×), Medieval fantasy (10.41×), and Snow White (Fables) (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.