Latin Audience in Germany
A data profile of the people who buy, follow and care about Latin in Germany — modelled from more than twelve digital signal sources. Latin has an estimated audience of 2,598,715 people in Germany.
The average Latin fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, MSN, Nature, with strongest over-indexing on Tagesschau (2.72× the country average).
Demographically, the Latin audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Latin fan in Germany is balanced, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Latin profile in Germany.
Search interest · 12-month trend
Demographics of Latin fans
50.1% are female, 49.9% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.2 |
| Estimated audience size | 2,598,715 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Latin audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.6% |
| Italy | 7.4% |
| Brazil | 6.8% |
Geography
Where the Latin audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 1.89× | |
| 02 | Hessen | ~200K | 1.20× | |
| 03 | Bayern | ~500K | 1.16× | |
| 04 | Nordrhein-Westfalen | ~700K | 1.14× | |
| 05 | Rheinland-Pfalz | ~100K | 1.08× | |
| 06 | Thüringen | ~70K | 1.05× | |
| 07 | Niedersachsen | ~300K | 1.02× | |
| 08 | Bremen | ~20K | 1.00× | |
| 09 | Baden-Württemberg | ~400K | 0.99× | |
| 10 | Schleswig-Holstein | ~90K | 0.98× | |
| 11 | Sachsen | ~100K | 0.96× | |
| 12 | Sachsen-Anhalt | ~60K | 0.95× | |
| 13 | Brandenburg | ~80K | 0.94× | |
| 14 | Hamburg | ~50K | 0.92× | |
| 15 | Mecklenburg-Vorpommern | ~40K | 0.90× | |
| 16 | Saarland | ~30K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Latin audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puerto Rico | Travel & Leisure | 8.75× | ||
| 02 | Nelly | Music & Radio | 7.14× | ||
| 03 | Firefox | Internet & Social Media | 3.86× | ||
| 04 | MSN | News | 3.77× | ||
| 05 | Country rap | Music & Radio | 3.76× | ||
| 06 | Satire | Literature | 3.30× | ||
| 07 | Tagesschau | Movies & TV | 2.72× | ||
| 08 | Chihuahua (dog) | Pets & Animals | 2.41× | ||
| 09 | House music | Music & Radio | 2.39× | ||
| 10 | Focus | News | 2.11× | ||
| 11 | Internet & Social Media | 1.99× | |||
| 12 | Online newspaper | News | 1.99× | ||
| 13 | Transfermarkt | Sports | 1.93× | ||
| 14 | Nature | Home & Garden | 1.88× | ||
| 15 | Religion | Business & Career | 1.78× | ||
| 16 | Vacations | Travel & Leisure | 1.74× | ||
| 17 | German language | Politics & Society | 1.74× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 19 | Müller (company) | Food & Beverages | 1.57× | ||
| 20 | Family | Kids & Family | 1.51× |
Personality of the Latin audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.98× | |
| Need for Security | CONSERVATISM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Sports Activity | POWER | 0.74× | |
| DIY Mentality | THRILL | 0.77× |
Frequently asked questions
How many fans does Latin have in Germany?
Latin has an estimated audience of 2,598,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latin fans?
50.1% of Latin fans are female, 49.9% are male, with an average age of 41.2 years.
Which brands do Latin fans like most?
Latin fans show strongest brand affinity for Tagesschau (2.72×), MSN (3.77×), and Nature (1.88×) over the country average.
Where do Latin fans live in Germany?
Latin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Latin fans also like?
Beyond Latin itself, the audience over-indexes on MSN (3.77×), Nature (1.88×), House music (2.39×), and Satire (3.3×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Latin audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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