Rascasse Audience Intelligence

Nelly Audience in Germany

A data profile of the people who buy, follow and care about Nelly in Germany — modelled from more than twelve digital signal sources. Nelly has an estimated audience of 768,279 people in Germany.

#27among Hip hop in Germany#1317among Person in Germany#856in Music & Radio

The average Nelly fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include George Clooney, Nina Chuba, Timbaland, with strongest over-indexing on George Clooney (183.68× the country average).

Demographically, the Nelly audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nelly fan in Germany is more female, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for George Clooney.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nelly profile in Germany.

Audience size
768K
in Germany
Gender
62.0%♀
38.0% male
Age
31.9
average years
Country rank
#8179
Person in Germany
Fig. 01

Search interest · 12-month trend

+110%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nelly fans

62.0% are female, 38.0% are male, average age 31.9.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Nelly audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age31.9
Estimated audience size768,279
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Nelly audience in Germany
Age bracketShare%
16-1942%
20-2919%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Nelly audience comes from Germany.

Worldwide audience distribution share by country for Nelly
CountryShare
United States29.9%
Sweden16.3%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nelly audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nelly fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.51×
02Schleswig-Holstein~30K1.28×
03Nordrhein-Westfalen~200K1.25×
04Hessen~60K1.18×
05Bremen~6K1.17×
06Niedersachsen~70K1.12×
07Berlin~30K1.07×
08Bayern~100K1.00×
09Baden-Württemberg~90K1.00×
10Rheinland-Pfalz~30K1.00×
11Saarland~8K0.96×
12Brandenburg~20K0.84×
13Mecklenburg-Vorpommern~10K0.83×
14Thüringen~10K0.66×
15Sachsen-Anhalt~10K0.64×
16Sachsen~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Nelly, Germany
0.63×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nelly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nelly audience
#·InterestCategoryAffinity×
01TimbalandMusic & Radio424.44×
02KelisMusic & Radio252.97×
03MC HammerMusic & Radio248.96×
04Senna GuemmourMusic & Radio233.74×
05XzibitMusic & Radio200.20×
06George ClooneyMovies & TV183.68×
07Hardcore hip hopMusic & Radio176.55×
08Fergie (singer)Movies & TV163.15×
09N.W.AMusic & Radio161.68×
10AaliyahMusic & Radio130.05×
11Christina MilianMusic & Radio118.82×
12AkonMusic & Radio108.22×
13NasMusic & Radio98.72×
14Nina ChubaMusic & Radio86.01×
15G-funkMusic & Radio64.12×
16Amal ClooneyPolitics & Society62.31×
17Adriana LimaFashion & Accessoires55.21×
18Salma HayekMovies & TV42.42×
19Angelina JolieMovies & TV36.44×
20Singer-songwriterMusic & Radio20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nelly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nelly audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.07×
ExtroversionTHRILL2.70×
Pet OwnershipJOY2.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nelly audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.95×
TraditionCONSERVATISM1.02×
TravellingTHRILL1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nelly have in Germany?

Nelly has an estimated audience of 768,279 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nelly fans?

62.0% of Nelly fans are female, 38.0% are male, with an average age of 31.9 years.

03

Which brands do Nelly fans like most?

Nelly fans show strongest brand affinity for George Clooney (183.68×), Nina Chuba (86.01×), and Timbaland (424.44×) over the country average.

04

Where do Nelly fans live in Germany?

Nelly fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Nelly fans also like?

Beyond Nelly itself, the audience over-indexes on Nina Chuba (86.01×), Timbaland (424.44×), Hardcore hip hop (176.55×), and Fergie (singer) (163.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Nelly audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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