Nelly Audience in Germany
Nelly has an estimated audience of 642,100 people in Germany. 62.0% are female, 38.0% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: George Clooney, Nina Chuba, Timbaland, Hardcore hip hop, Fergie (singer).
The average Nelly fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include George Clooney, Nina Chuba, Timbaland, with strongest over-indexing on George Clooney (183.68× the country average). Demographically, the Nelly audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Nelly fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 31.9 |
| Estimated audience size | 642,100 |
Audience persona
The typical Nelly fan in Germany is more female, around 31.9 years old, with strong Individualism tendencies and a notable affinity for George Clooney.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,397 | 1.23× |
| Bayern | 108,754 | 1.05× |
| Baden-Württemberg | 93,473 | 1.07× |
| Niedersachsen | 63,696 | 1.02× |
| Hessen | 61,985 | 1.27× |
| Berlin | 36,679 | 1.28× |
| Rheinland-Pfalz | 32,295 | 1× |
| Schleswig-Holstein | 27,630 | 1.2× |
| Hamburg | 22,684 | 1.56× |
| Sachsen | 21,342 | 0.68× |
| Brandenburg | 13,947 | 0.7× |
| Thüringen | 10,134 | 0.62× |
| Sachsen-Anhalt | 9,487 | 0.57× |
| Mecklenburg-Vorpommern | 8,188 | 0.67× |
| Bremen | 7,027 | 1.28× |
| Saarland | 6,353 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| George Clooney | 183.68× | Movies & TV |
| Nina Chuba | 86.01× | Music & Radio |
| Timbaland | 424.44× | Music & Radio |
| Hardcore hip hop | 176.55× | Music & Radio |
| Fergie (singer) | 163.15× | Movies & TV |
| Senna Guemmour | 233.74× | Music & Radio |
| Nas | 98.72× | Music & Radio |
| Aaliyah | 130.05× | Music & Radio |
| N.W.A | 161.68× | Music & Radio |
| MC Hammer | 248.96× | Music & Radio |
| Akon | 108.22× | Music & Radio |
| Salma Hayek | 42.42× | Movies & TV |
| Adriana Lima | 55.21× | Fashion & Accessoires |
| Angelina Jolie | 36.44× | Movies & TV |
| Xzibit | 200.2× | Music & Radio |
| Christina Milian | 118.82× | Music & Radio |
| Amal Clooney | 62.31× | Politics & Society |
| Kelis | 252.97× | Music & Radio |
| Singer-songwriter | 20× | Music & Radio |
| G-funk | 64.12× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.56 |
| Community Orientation | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.22 |
| Urban Lifestyle | OPEN | 1.21 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| Sweden | 15.5% |
| Germany | 7.1% |
See Nelly audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Nelly have in Germany?
Nelly has an estimated audience of 642,100 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nelly fans?
62.0% of Nelly fans are female, 38.0% are male, with an average age of 31.9 years.
Which brands do Nelly fans like most?
Nelly fans show strongest brand affinity for George Clooney (183.68×), Nina Chuba (86.01×), and Timbaland (424.44×) over the country average.
Where do Nelly fans live in Germany?
Nelly fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,397), Bayern (reach 108,754), and Baden-Württemberg (reach 93,473). These three regions account for the largest share of the active audience.
What other brands do Nelly fans also like?
Beyond Nelly itself, the audience over-indexes on Nina Chuba (86.01×), Timbaland (424.44×), Hardcore hip hop (176.55×), and Fergie (singer) (163.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.