Rascasse Audience Intelligence

Salma Hayek Audience in Germany

A data profile of the people who buy, follow and care about Salma Hayek in Germany — modelled from more than twelve digital signal sources. Salma Hayek has an estimated audience of 2,240,005 people in Germany.

#52among Actor Actress or TV Star in Germany#223among Person in Germany#231in Movies & TV

The average Salma Hayek fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Obi (store), Wetter.de, Bauhaus, with strongest over-indexing on Obi (store) (2.06× the country average).

Demographically, the Salma Hayek audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Salma Hayek fan in Germany is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Obi (store).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salma Hayek profile in Germany.

Audience size
2.2M
in Germany
Gender
58.5%♀
41.5% male
Age
42.8
average years
Country rank
#2972
Person in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salma Hayek fans

58.5% are female, 41.5% are male, average age 42.8.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Salma Hayek audience in Germany
MetricValue
Female58.5%
Male41.5%
Average age42.8
Estimated audience size2,240,005
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Salma Hayek audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3923%
40-4929%
50+22%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Salma Hayek audience comes from Germany.

Worldwide audience distribution share by country for Salma Hayek
CountryShare
United States28.7%
Germany6.8%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salma Hayek audience in Germany is strongest.

Fig. 05

Top regions by affinity

Salma Hayek fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.17×
02Berlin~100K1.14×
03Baden-Württemberg~300K1.13×
04Bayern~400K1.11×
05Hamburg~50K1.08×
06Rheinland-Pfalz~100K1.07×
07Niedersachsen~200K1.01×
08Bremen~20K1.01×
09Schleswig-Holstein~70K0.95×
10Saarland~20K0.95×
11Sachsen~100K0.94×
12Brandenburg~60K0.93×
13Thüringen~50K0.91×
14Nordrhein-Westfalen~400K0.90×
15Mecklenburg-Vorpommern~30K0.89×
16Sachsen-Anhalt~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Salma Hayek, Germany
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salma Hayek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salma Hayek audience
#·InterestCategoryAffinity×
01Robert BoschHome & Garden5.27×
02Garden furnitureHome & Garden3.46×
03Wetter.deHome & Garden3.13×
04Street OneFashion & Accessoires3.09×
05QVCMovies & TV3.03×
06KitchenwareHome & Garden2.61×
07BonprixShopping2.33×
08TchiboShopping2.31×
09BathroomHome & Garden2.22×
10ChairHome & Garden2.15×
11Obi (store)Shopping2.06×
12BauhausShopping2.06×
13KitchenHome & Garden2.05×
14BedHome & Garden2.02×
15WikipediaInternet & Social Media1.99×
16REWEShopping1.84×
17GardenHome & Garden1.75×
18HandicraftHome & Garden1.74×
19Netto Marken-DiscountShopping1.71×
20IKEAHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salma Hayek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salma Hayek audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.95×
DIY MentalityTHRILL1.56×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salma Hayek audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Career OrientationPOWER0.89×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salma Hayek have in Germany?

Salma Hayek has an estimated audience of 2,240,005 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Salma Hayek fans?

58.5% of Salma Hayek fans are female, 41.5% are male, with an average age of 42.8 years.

03

Which brands do Salma Hayek fans like most?

Salma Hayek fans show strongest brand affinity for Obi (store) (2.06×), Wetter.de (3.13×), and Bauhaus (2.06×) over the country average.

04

Where do Salma Hayek fans live in Germany?

Salma Hayek fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Salma Hayek fans also like?

Beyond Salma Hayek itself, the audience over-indexes on Wetter.de (3.13×), Bauhaus (2.06×), QVC (3.03×), and REWE (1.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Salma Hayek audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Salma Hayek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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