Robert Bosch Audience in Germany
Robert Bosch has an estimated audience of 1,241,193 people in Germany. 48.0% are female, 52.0% are male, average age 42.5. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Aerobic conditioning, Stockholm Palace, Old El Paso, Husqvarna, Bosnia and Herzegovina national football team.
The average Robert Bosch fan in Germany is 42.5 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Aerobic conditioning, Stockholm Palace, Old El Paso, with strongest over-indexing on Aerobic conditioning (518.83× the country average). Demographically, the Robert Bosch audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Robert Bosch fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 42.5 |
| Estimated audience size | 1,241,193 |
Audience persona
The typical Robert Bosch fan in Germany is balanced, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Aerobic conditioning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 885,373 | 5.23× |
| Bayern | 251,004 | 1.26× |
| Nordrhein-Westfalen | 183,762 | 0.68× |
| Niedersachsen | 92,412 | 0.77× |
| Hessen | 84,756 | 0.9× |
| Rheinland-Pfalz | 49,268 | 0.79× |
| Sachsen | 45,481 | 0.75× |
| Berlin | 38,036 | 0.69× |
| Thüringen | 23,022 | 0.73× |
| Saarland | 21,053 | 1.38× |
| Schleswig-Holstein | 19,896 | 0.45× |
| Brandenburg | 18,942 | 0.49× |
| Hamburg | 17,620 | 0.63× |
| Sachsen-Anhalt | 14,771 | 0.46× |
| Mecklenburg-Vorpommern | 8,453 | 0.36× |
| Bremen | 4,861 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aerobic conditioning | 518.83× | Sports |
| Stockholm Palace | 234.42× | Politics & Society |
| Old El Paso | 162.92× | Food & Beverages |
| Husqvarna | 13.02× | Home & Garden |
| Bosnia and Herzegovina national football team | 15.69× | Sports |
| Stihl | 10.02× | Home & Garden |
| Landlord | 13.64× | Home & Garden |
| Kirsten Dunst | 13.81× | Movies & TV |
| Baking powder | 17.79× | Food & Beverages |
| Red carpet | 15.26× | Movies & TV |
| Idina Menzel | 26.26× | Movies & TV |
| Fiskars | 22.15× | Home & Garden |
| Balkans | 5.59× | Travel & Leisure |
| Kristin Chenoweth | 26.26× | Music & Radio |
| Irrigation sprinkler | 29.61× | Home & Garden |
| Kaufland | 2.38× | Shopping |
| Luka Modrić | 11.86× | Sports |
| Das große Backen | 9.53× | Movies & TV |
| Sousse | 24.83× | Travel & Leisure |
| Secret Escapes | 5.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.38 |
| Need for Security | CONSERVATISM | 1.26 |
| Pet Ownership | JOY | 1.23 |
| Patriotism | CONSERVATISM | 1.23 |
| Community Orientation | OPEN | 1.21 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 51.5% |
| India | 23.8% |
| Brazil | 11.4% |
See Robert Bosch audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Robert Bosch have in Germany?
Robert Bosch has an estimated audience of 1,241,193 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Robert Bosch fans?
48.0% of Robert Bosch fans are female, 52.0% are male, with an average age of 42.5 years.
Which brands do Robert Bosch fans like most?
Robert Bosch fans show strongest brand affinity for Aerobic conditioning (518.83×), Stockholm Palace (234.42×), and Old El Paso (162.92×) over the country average.
Where do Robert Bosch fans live in Germany?
Robert Bosch fans in Germany are most concentrated in Baden-Württemberg (reach 885,373), Bayern (reach 251,004), and Nordrhein-Westfalen (reach 183,762). These three regions account for the largest share of the active audience.
What other brands do Robert Bosch fans also like?
Beyond Robert Bosch itself, the audience over-indexes on Stockholm Palace (234.42×), Old El Paso (162.92×), Husqvarna (13.02×), and Bosnia and Herzegovina national football team (15.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Robert Bosch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.