Balkans Audience in Germany
Balkans has an estimated audience of 3,459,723 people in Germany. 46.7% are female, 53.3% are male, average age 40.3. Top brand affinities: Thessaloniki, Montenegro, Blic, Western Union, Greece.
Top brand affinities include Thessaloniki, Montenegro, Blic, with strongest over-indexing on Thessaloniki (19.17× the country average). Demographically, the Balkans audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Tradition, Indulgence.
Category: Travel & Leisure · Type: Topic
Demographics of Balkans fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 40.3 |
| Estimated audience size | 3,459,723 |
Audience persona
The typical Balkans fan in Germany is balanced, around 40.3 years old, with strong Tradition tendencies and a notable affinity for Thessaloniki.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thessaloniki | 19.17× | Travel & Leisure |
| Montenegro | 14.74× | Travel & Leisure |
| Blic | 12.58× | News |
| Western Union | 6.13× | Business & Career |
| Greece | 5.96× | Travel & Leisure |
| Trabzonspor | 6.47× | Sports |
| Ryanair | 2.68× | Travel & Leisure |
| Casino | 5.74× | Games |
| Fenerbahçe S.K. | 5.06× | Sports |
| Beşiktaş J.K. | 4.93× | Sports |
| Kurdistan | 9.13× | Travel & Leisure |
| Slovenia | 6.04× | Travel & Leisure |
| Rick Astley | 15.83× | Music & Radio |
| Indoor soccer | 13.23× | Sports |
| Pets | 1.64× | Pets & Animals |
| Red Star Belgrade | 12.69× | Sports |
| Maine Coon | 3.98× | Pets & Animals |
| Mavi Jeans | 11.54× | Fashion & Accessoires |
| Granit Xhaka | 11.96× | Sports |
| Fachhochschule | 6.23× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.2 |
| Need for Security | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.13 |
| Pet Ownership | JOY | 1.11 |
| Price Sensitivity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 11.6% |
| Turkey | 6.9% |
| Italy | 6.7% |
See Balkans audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Balkans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.