Balkans Audience in Germany
Balkans has an estimated audience of 3,459,723 people in Germany. 46.7% are female, 53.3% are male, average age 40.3. Top brand affinities: Progressive rock, Gil Ofarim, Natural rubber, Therme Erding, Pillow.
Top brand affinities include Progressive rock, Gil Ofarim, Natural rubber, with strongest over-indexing on Progressive rock (2.84× the country average). Demographically, the Balkans audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Tradition, Indulgence.
Category: Travel & Leisure · Type: Topic
Demographics of Balkans fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 40.3 |
| Estimated audience size | 3,459,723 |
Audience persona
The typical Balkans fan in Germany is balanced, around 40.3 years old, with strong Tradition tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.84× | Music & Radio |
| Gil Ofarim | 2.27× | Music & Radio |
| Natural rubber | 2.68× | Cars & Mobility |
| Therme Erding | 5.06× | Travel & Leisure |
| Pillow | 1.55× | Home & Garden |
| Preacher (comics) | 5.71× | Literature |
| Video izle | 2.69× | |
| Snow White (Fables) | 1.68× | Literature |
| Fast Five | 3.3× | Movies & TV |
| Home Delivery | 1.78× | Food & Beverages |
| Volvo V60 | 2.87× | Cars & Mobility |
| Molly Hatchet | 7.58× | Music & Radio |
| Euphonium | 6.23× | Music & Radio |
| Corfu (regional unit) | 1.79× | Travel & Leisure |
| New Era (Namibia) | 2.25× | News |
| Fatteh | 5.37× | Food & Beverages |
| The Hunt (2012 film) | 2.22× | Movies & TV |
| Gudrun Sjödén | 1.54× | Fashion & Accessoires |
| Justice | 1.69× | Politics & Society |
| Jacob Tremblay | 2.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.2 |
| Need for Security | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.13 |
| Pet Ownership | JOY | 1.11 |
| Price Sensitivity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 11.6% |
| Turkey | 6.9% |
| Italy | 6.7% |
See Balkans audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Balkans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.