Thessaloniki Audience in Germany
Thessaloniki has an estimated audience of 810,643 people in Germany. 55.5% are female, 44.5% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nice, Southeast Europe, Athens, OpenTable, Zadar.
The average Thessaloniki fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nice, Southeast Europe, Athens, with strongest over-indexing on Nice (20.76× the country average). Demographically, the Thessaloniki audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Thessaloniki fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.7 |
| Estimated audience size | 810,643 |
Audience persona
The typical Thessaloniki fan in Germany is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Nice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 221,014 | 1.25× |
| Bayern | 196,142 | 1.51× |
| Baden-Württemberg | 159,312 | 1.44× |
| Hessen | 82,742 | 1.34× |
| Niedersachsen | 65,333 | 0.83× |
| Berlin | 59,343 | 1.64× |
| Rheinland-Pfalz | 42,581 | 1.05× |
| Sachsen | 30,672 | 0.77× |
| Schleswig-Holstein | 23,506 | 0.81× |
| Hamburg | 23,505 | 1.28× |
| Brandenburg | 20,137 | 0.8× |
| Thüringen | 12,699 | 0.61× |
| Sachsen-Anhalt | 11,011 | 0.52× |
| Saarland | 8,520 | 0.86× |
| Mecklenburg-Vorpommern | 8,509 | 0.55× |
| Bremen | 5,170 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nice | 20.76× | Travel & Leisure |
| Southeast Europe | 16.99× | Travel & Leisure |
| Athens | 21.21× | Travel & Leisure |
| OpenTable | 48.58× | Food & Beverages |
| Zadar | 14.15× | Travel & Leisure |
| Balkans | 12.54× | Travel & Leisure |
| Greek (TV series) | 31.93× | Movies & TV |
| Google Flights | 8.8× | Travel & Leisure |
| Aegean Airlines | 18.59× | Travel & Leisure |
| Member state of the European Union | 11.31× | Politics & Society |
| Greece | 8.01× | Travel & Leisure |
| EasyJet | 8.44× | Travel & Leisure |
| Seville | 18.3× | Travel & Leisure |
| SunExpress | 7.83× | Travel & Leisure |
| Grand Bazaar, Istanbul | 32.41× | Travel & Leisure |
| Ctrip | 39.59× | Travel & Leisure |
| Crete | 12.32× | Travel & Leisure |
| Aegean Islands | 49.31× | Travel & Leisure |
| Santorini | 11.83× | Travel & Leisure |
| Music of Greece | 29.23× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Travelling | THRILL | 1.37 |
| Design Affinity | PREMIUM | 1.33 |
| Community Orientation | OPEN | 1.29 |
| Quality Awareness | PREMIUM | 1.25 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Greece | 31.4% |
| Romania | 6.5% |
| United States | 6.4% |
See Thessaloniki audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Thessaloniki have in Germany?
Thessaloniki has an estimated audience of 810,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thessaloniki fans?
55.5% of Thessaloniki fans are female, 44.5% are male, with an average age of 43.7 years.
Which brands do Thessaloniki fans like most?
Thessaloniki fans show strongest brand affinity for Nice (20.76×), Southeast Europe (16.99×), and Athens (21.21×) over the country average.
Where do Thessaloniki fans live in Germany?
Thessaloniki fans in Germany are most concentrated in Nordrhein-Westfalen (reach 221,014), Bayern (reach 196,142), and Baden-Württemberg (reach 159,312). These three regions account for the largest share of the active audience.
What other brands do Thessaloniki fans also like?
Beyond Thessaloniki itself, the audience over-indexes on Southeast Europe (16.99×), Athens (21.21×), OpenTable (48.58×), and Zadar (14.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thessaloniki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.