EasyJet Target Market in Germany
A data profile of the people who buy, follow and care about EasyJet in Germany — modelled from more than twelve digital signal sources. EasyJet has an estimated audience of 3,261,670 people in Germany.
The average EasyJet fan in Germany is 37.8 years old, balanced, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Berlin, Brandenburg.
Top brand affinities include Google Flights, Spirit Airlines, Trenitalia, with strongest over-indexing on Google Flights (19.11× the country average).
Demographically, the EasyJet audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical EasyJet fan in Germany is balanced, around 37.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Flights.
At a glance
The key figures that characterise the EasyJet profile in Germany.
Search interest · 12-month trend
Customer demographics of EasyJet
53.0% are female, 47.0% are male, average age 37.8.
Gender split
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.8 |
| Estimated audience size | 3,261,670 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 16% |
Geography
Where the EasyJet audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~600K | 4.07× | |
| 02 | Brandenburg | ~300K | 2.66× | |
| 03 | Baden-Württemberg | ~600K | 1.45× | |
| 04 | Sachsen | ~200K | 1.02× | |
| 05 | Sachsen-Anhalt | ~80K | 1.00× | |
| 06 | Mecklenburg-Vorpommern | ~60K | 0.95× | |
| 07 | Hamburg | ~70K | 0.94× | |
| 08 | Hessen | ~100K | 0.56× | |
| 09 | Schleswig-Holstein | ~60K | 0.56× | |
| 10 | Bayern | ~300K | 0.50× | |
| 11 | Thüringen | ~40K | 0.48× | |
| 12 | Bremen | ~10K | 0.44× | |
| 13 | Niedersachsen | ~100K | 0.43× | |
| 14 | Saarland | ~10K | 0.36× | |
| 15 | Nordrhein-Westfalen | ~200K | 0.34× | |
| 16 | Rheinland-Pfalz | ~50K | 0.34× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the EasyJet audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jet2.com | Travel & Leisure | 69.18× | ||
| 02 | Spirit Airlines | Travel & Leisure | 69.02× | ||
| 03 | Trenitalia | Cars & Mobility | 50.53× | ||
| 04 | Jodie Foster | Movies & TV | 20.00× | ||
| 05 | Michael Shannon | Movies & TV | 20.00× | ||
| 06 | Google Flights | Travel & Leisure | 19.11× | ||
| 07 | Malaysia Airlines | Travel & Leisure | 16.94× | ||
| 08 | Enterprise Rent-A-Car | Cars & Mobility | 14.06× | ||
| 09 | Vueling | Travel & Leisure | 12.07× | ||
| 10 | CEWE FOTOBUCH | Internet & Social Media | 9.80× | ||
| 11 | Landscape design | Business & Career | 3.90× | ||
| 12 | Ryanair | Travel & Leisure | 3.88× | ||
| 13 | Tagesschau | Movies & TV | 2.26× | ||
| 14 | Live events | Music & Radio | 1.75× | ||
| 15 | Germany | Travel & Leisure | 1.65× | ||
| 16 | Food | Food & Beverages | 1.65× | ||
| 17 | Arts and music | Arts & Culture | 1.58× | ||
| 18 | Shopping | Shopping | 1.54× | ||
| 19 | Sports and outdoors | Sports | 1.52× | ||
| 20 | Music | Business & Career | 1.51× |
Personality of the EasyJet audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.94× | |
| Community Orientation | OPEN | 1.76× | |
| Travelling | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| DIY Mentality | THRILL | 0.74× | |
| Tradition | CONSERVATISM | 0.74× |
Frequently asked questions
Who is EasyJet's target market in Germany?
EasyJet's target market in Germany covers an estimated 3,261,670 people, concentrated in Baden-Württemberg and Berlin.
What is the gender split and age of EasyJet customers?
53.0% of the EasyJet audience are female, 47.0% are male, with an average age of 37.8 years.
Which brands do EasyJet fans like most?
EasyJet fans show strongest brand affinity for Google Flights (19.11×), Spirit Airlines (69.02×), and Trenitalia (50.53×) over the country average.
Where do EasyJet fans live in Germany?
EasyJet fans in Germany are most concentrated in Baden-Württemberg (reach ~600K), Berlin (reach ~600K), and Brandenburg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do EasyJet fans also like?
Beyond EasyJet itself, the audience over-indexes on Spirit Airlines (69.02×), Trenitalia (50.53×), Jodie Foster (20×), and Jet2.com (69.18×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Airline audiences in Germany
- Ryanair (12,850,791)
- Lufthansa (11,437,298)
- Eurowings (10,032,496)
- SunExpress (6,280,871)
- Turkish Airlines (2,884,276)
See EasyJet audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for EasyJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.