EasyJet Audience in Germany
EasyJet has an estimated audience of 3,191,158 people in Germany. 53.0% are female, 47.0% are male, average age 37.8. Top regions: Baden-Württemberg, Berlin, Brandenburg. Top brand affinities: Google Flights, Trenitalia, Spirit Airlines, Jodie Foster, Jet2.com.
The average EasyJet fan in Germany is 37.8 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Berlin, Brandenburg. Top brand affinities include Google Flights, Trenitalia, Spirit Airlines, with strongest over-indexing on Google Flights (19.11× the country average). Demographically, the EasyJet audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of EasyJet fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.8 |
| Estimated audience size | 3,191,158 |
Audience persona
The typical EasyJet fan in Germany is balanced, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 650,929 | 1.49× |
| Berlin | 625,023 | 4.38× |
| Brandenburg | 266,768 | 2.69× |
| Bayern | 255,943 | 0.5× |
| Nordrhein-Westfalen | 219,712 | 0.31× |
| Sachsen | 157,508 | 1.01× |
| Niedersachsen | 129,007 | 0.42× |
| Hessen | 122,556 | 0.5× |
| Sachsen-Anhalt | 79,127 | 0.96× |
| Hamburg | 63,786 | 0.88× |
| Schleswig-Holstein | 58,024 | 0.51× |
| Mecklenburg-Vorpommern | 54,480 | 0.89× |
| Rheinland-Pfalz | 50,469 | 0.32× |
| Thüringen | 35,862 | 0.44× |
| Saarland | 12,722 | 0.32× |
| Bremen | 9,988 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 19.11× | Travel & Leisure |
| Trenitalia | 50.53× | Cars & Mobility |
| Spirit Airlines | 69.02× | Travel & Leisure |
| Jodie Foster | 20× | Movies & TV |
| Jet2.com | 69.18× | Travel & Leisure |
| Ryanair | 3.88× | Travel & Leisure |
| Sunexpress | 5.62× | Travel & Leisure |
| Vueling | 12.07× | Travel & Leisure |
| Michael Shannon | 20× | Movies & TV |
| Tagesschau | 2.26× | Movies & TV |
| Enterprise Rent-A-Car | 14.06× | Cars & Mobility |
| Malaysia Airlines | 16.94× | Travel & Leisure |
| Germany | 1.65× | Travel & Leisure |
| Food | 1.65× | Food & Beverages |
| CEWE FOTOBUCH | 9.8× | Internet & Social Media |
| Arts and music | 1.58× | Arts & Culture |
| Landscape design | 3.9× | Business & Career |
| Sports and outdoors | 1.52× | Sports |
| Live events | 1.75× | Music & Radio |
| Shopping | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.17 |
| Community Orientation | OPEN | 2.06 |
| Indulgence | JOY | 1.75 |
| Luxury Orientation | PREMIUM | 1.71 |
| Quality Awareness | PREMIUM | 1.67 |
| Urban Lifestyle | OPEN | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 22.2% |
| Italy | 18.3% |
| France | 15.6% |
See EasyJet audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does EasyJet have in Germany?
EasyJet has an estimated audience of 3,191,158 people in Germany, concentrated in Baden-Württemberg and Berlin.
What is the gender split and age of EasyJet fans?
53.0% of EasyJet fans are female, 47.0% are male, with an average age of 37.8 years.
Which brands do EasyJet fans like most?
EasyJet fans show strongest brand affinity for Google Flights (19.11×), Trenitalia (50.53×), and Spirit Airlines (69.02×) over the country average.
Where do EasyJet fans live in Germany?
EasyJet fans in Germany are most concentrated in Baden-Württemberg (reach 650,929), Berlin (reach 625,023), and Brandenburg (reach 266,768). These three regions account for the largest share of the active audience.
What other brands do EasyJet fans also like?
Beyond EasyJet itself, the audience over-indexes on Trenitalia (50.53×), Spirit Airlines (69.02×), Jodie Foster (20×), and Jet2.com (69.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EasyJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.