EasyJet Audience in Italy
EasyJet has an estimated audience of 12,009,919 people in Italy. 55.5% are female, 44.5% are male, average age 43.7. Top regions: Lombardy, Campania, Sicilia. Top brand affinities: Trenitalia, FlixBus, Ryanair, Wizz Air, Aeroitalia.
The average EasyJet fan in Italy is 43.7 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Sicilia. Top brand affinities include Trenitalia, FlixBus, Ryanair, with strongest over-indexing on Trenitalia (4.07× the country average). Demographically, the EasyJet audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of EasyJet fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.7 |
| Estimated audience size | 12,009,919 |
Audience persona
The typical EasyJet fan in Italy is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Trenitalia.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,583,090 | 2.17× |
| Campania | 3,197,462 | 2.37× |
| Sicilia | 1,785,659 | 1.71× |
| Piedmont | 1,503,105 | 1.69× |
| Lazio | 1,057,789 | 0.72× |
| Puglia | 932,843 | 1.13× |
| Veneto | 896,182 | 0.94× |
| Emilia-Romagna | 727,869 | 0.74× |
| Tuscany | 594,815 | 0.75× |
| Sardinia | 463,602 | 1.38× |
| Calabria | 366,394 | 1× |
| Liguria | 333,885 | 0.99× |
| Friuli-Venezia Giulia | 159,220 | 0.7× |
| Trentino-Alto Adige/Südtirol | 134,517 | 0.59× |
| Marche | 113,804 | 0.38× |
| Abruzzo | 103,477 | 0.39× |
| Basilicata | 94,275 | 0.86× |
| Umbria | 65,229 | 0.34× |
| Aosta Valley | 23,763 | 0.78× |
| Molise | 21,258 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trenitalia | 4.07× | Cars & Mobility |
| FlixBus | 3.52× | Cars & Mobility |
| Ryanair | 2.53× | Travel & Leisure |
| Wizz Air | 4.63× | Travel & Leisure |
| Aeroitalia | 3.58× | Travel & Leisure |
| Vueling | 4.48× | Travel & Leisure |
| Airline | 2.83× | Travel & Leisure |
| Airbnb | 1.72× | Travel & Leisure |
| Eden Viaggi | 5.03× | Travel & Leisure |
| Trivago | 2.58× | Travel & Leisure |
| Travel website | 2.15× | Travel & Leisure |
| Skyscanner | 2.71× | Travel & Leisure |
| TripAdvisor | 1.79× | Travel & Leisure |
| EDreams | 2.69× | Travel & Leisure |
| Travel photography | 1.9× | Technology & Electronics |
| Local food | 1.6× | Food & Beverages |
| Lufthansa | 3.3× | Travel & Leisure |
| Air France | 3.85× | Travel & Leisure |
| Lodging | 1.56× | Travel & Leisure |
| Landscape photography | 1.89× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.79 |
| Luxury Orientation | PREMIUM | 1.55 |
| Quality Awareness | PREMIUM | 1.52 |
| Extroversion | THRILL | 1.44 |
| Sports Activity | POWER | 1.33 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 22.2% |
| Italy | 18.3% |
| France | 15.6% |
See EasyJet audiences in other countries
More Airline audiences in Italy
- Ryanair (13,653,969)
- Aeroitalia (4,748,940)
- Wizz Air (2,984,210)
- Vueling (2,950,129)
- Lufthansa (2,849,507)
Frequently asked questions
How many fans does EasyJet have in Italy?
EasyJet has an estimated audience of 12,009,919 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of EasyJet fans?
55.5% of EasyJet fans are female, 44.5% are male, with an average age of 43.7 years.
Which brands do EasyJet fans like most?
EasyJet fans show strongest brand affinity for Trenitalia (4.07×), FlixBus (3.52×), and Ryanair (2.53×) over the country average.
Where do EasyJet fans live in Italy?
EasyJet fans in Italy are most concentrated in Lombardy (reach 4,583,090), Campania (reach 3,197,462), and Sicilia (reach 1,785,659). These three regions account for the largest share of the active audience.
What other brands do EasyJet fans also like?
Beyond EasyJet itself, the audience over-indexes on FlixBus (3.52×), Ryanair (2.53×), Wizz Air (4.63×), and Aeroitalia (3.58×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for EasyJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.