A data profile of the people who buy, follow and care about EasyJet in Italy — modelled from more than twelve digital signal sources. EasyJet has an estimated audience of 11,841,892 people in Italy.
The average EasyJet fan in Italy is 43.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Sicilia.
Top brand affinities include Trenitalia, FlixBus, Ryanair, with strongest over-indexing on Trenitalia (4.07× the country average).
Demographically, the EasyJet audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical EasyJet fan in Italy is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Trenitalia.
The key figures that characterise the EasyJet profile in Italy.
55.5% are female, 44.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.7 |
| Estimated audience size | 11,841,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide EasyJet audience comes from Italy.
| Country | Share |
|---|---|
| United Kingdom | 22.2% |
| Italy | 18.0% |
| France | 15.6% |
Where the EasyJet audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~3M | 2.37× | |
| 02 | Lombardy | ~4.5M | 2.17× | |
| 03 | Sicilia | ~2M | 1.71× | |
| 04 | Piedmont | ~1.5M | 1.69× | |
| 05 | Sardinia | ~500K | 1.37× | |
| 06 | Puglia | ~900K | 1.13× | |
| 07 | Calabria | ~400K | 1.00× | |
| 08 | Liguria | ~300K | 0.99× | |
| 09 | Veneto | ~900K | 0.94× | |
| 10 | Basilicata | ~90K | 0.86× | |
| 11 | Aosta Valley | ~20K | 0.79× | |
| 12 | Tuscany | ~600K | 0.75× | |
| 13 | Emilia-Romagna | ~700K | 0.74× | |
| 14 | Lazio | ~1M | 0.72× | |
| 15 | Friuli-Venezia Giulia | ~200K | 0.71× | |
| 16 | Trentino-Alto Adige/Südtirol | ~100K | 0.60× | |
| 17 | Abruzzo | ~100K | 0.40× | |
| 18 | Molise | ~20K | 0.40× | |
| 19 | Marche | ~100K | 0.39× | |
| 20 | Umbria | ~70K | 0.35× |
The strongest cross-interests of the EasyJet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eden Viaggi | Travel & Leisure | 5.03× | ||
| 02 | Wizz Air | Travel & Leisure | 4.63× | ||
| 03 | Vueling | Travel & Leisure | 4.48× | ||
| 04 | Trenitalia | Cars & Mobility | 4.07× | ||
| 05 | Air France | Travel & Leisure | 3.85× | ||
| 06 | Aeroitalia | Travel & Leisure | 3.58× | ||
| 07 | FlixBus | Cars & Mobility | 3.52× | ||
| 08 | Lufthansa | Travel & Leisure | 3.30× | ||
| 09 | Airline | Travel & Leisure | 2.83× | ||
| 10 | Skyscanner | Travel & Leisure | 2.71× | ||
| 11 | EDreams | Travel & Leisure | 2.69× | ||
| 12 | Trivago | Travel & Leisure | 2.58× | ||
| 13 | Ryanair | Travel & Leisure | 2.53× | ||
| 14 | Travel website | Travel & Leisure | 2.15× | ||
| 15 | Travel photography | Technology & Electronics | 1.90× | ||
| 16 | Landscape photography | Technology & Electronics | 1.89× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.79× | ||
| 18 | Airbnb | Travel & Leisure | 1.72× | ||
| 19 | Local food | Food & Beverages | 1.60× | ||
| 20 | Lodging | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.69× | |
| Design Affinity | PREMIUM | 1.62× | |
| Urban Lifestyle | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Spirituality | BALANCE | 0.97× | |
| Patriotism | CONSERVATISM | 0.99× |
EasyJet's target market in Italy covers an estimated 11,841,892 people, concentrated in Lombardy and Campania.
55.5% of the EasyJet audience are female, 44.5% are male, with an average age of 43.7 years.
EasyJet fans show strongest brand affinity for Trenitalia (4.07×), FlixBus (3.52×), and Ryanair (2.53×) over the country average.
EasyJet fans in Italy are most concentrated in Lombardy (reach ~4.5M), Campania (reach ~3M), and Sicilia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond EasyJet itself, the audience over-indexes on FlixBus (3.52×), Ryanair (2.53×), Aeroitalia (3.58×), and Wizz Air (4.63×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for EasyJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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