Top 50 Travel & Leisure brands in Italy
This curated ranking covers the 50 largest travel & leisure brands in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 21,865 travel & leisure brands tracked in Italy, the 50 ranked here account for the largest measured audience reach. Italy, Rome and Milan lead the list with a combined estimated audience of 100,841,138 people. Across all 50 entries the average audience size is 15,952,028, and the largest, Italy, reaches around 39,421,278 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each travel & leisure brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Italy |
39,421,278 | 16.8% | Country | Travel & Leisure |
| 2 |  Rome |
30,884,118 | 36.7% | City | Travel & Leisure |
| 3 |  Milan |
30,535,742 | 27.1% | City | Travel & Leisure |
| 4 |  Hotels |
26,219,983 | 5.0% | Travel type | Travel & Leisure |
| 5 |  Mediterranean Sea |
25,698,241 | 19.5% | Region | Travel & Leisure |
| 6 |  Leisure |
24,594,162 | 4.5% | Record label | Travel & Leisure |
| 7 |  Naples |
23,979,852 | 43.8% | City | Travel & Leisure |
| 8 |  Europe |
23,086,780 | 7.6% | Continent | Travel & Leisure |
| 9 |  Sicily |
19,970,119 | 45.4% | Island | Travel & Leisure |
| 10 |  Summer |
19,796,475 | 10.6% | Travel & Leisure | |
| 11 |  Bars |
18,985,740 | 6.1% | Travel & Leisure | |
| 12 |  South Tyrol |
18,423,090 | 49.9% | Region | Travel & Leisure |
| 13 |  Sardinia |
18,204,201 | 79.9% | Travel & Leisure | |
| 14 |  Sun |
17,860,279 | 6.7% | Travel & Leisure | |
| 15 |  Sea |
17,080,546 | 8.0% | Travel & Leisure | |
| 16 |  Beaches |
17,074,942 | 5.2% | Travel type | Travel & Leisure |
| 17 |  Holiday |
17,019,822 | 5.2% | Travel & Leisure | |
| 18 |  Aosta Valley |
16,425,613 | 88.2% | Travel & Leisure | |
| 19 |  Earth |
15,783,356 | 5.7% | Planet | Travel & Leisure |
| 20 |  Airbnb |
15,520,157 | 5.7% | Travel website | Travel & Leisure |
| 21 |  Vacations |
15,313,538 | 4.3% | Band | Travel & Leisure |
| 22 |  France |
14,586,761 | 8.8% | Country | Travel & Leisure |
| 23 |  Recreation |
14,403,866 | 5.5% | Travel & Leisure | |
| 24 |  Resort |
14,387,936 | 5.0% | Travel & Leisure | |
| 25 |  Turin |
14,218,287 | 55.1% | City | Travel & Leisure |
| 26 |  Apulia |
13,793,161 | 73.7% | Region | Travel & Leisure |
| 27 |  Switzerland |
13,764,285 | 13.3% | Country | Travel & Leisure |
| 28 |  Camping |
13,701,662 | 4.2% | Travel type | Travel & Leisure |
| 29 |  Ryanair |
13,653,969 | 12.4% | Airline | Travel & Leisure |
| 30 |  Atalanta |
13,299,626 | 92.8% | Travel & Leisure | |
| 31 |  EasyJet |
12,630,279 | 18.5% | Airline | Travel & Leisure |
| 32 |  Zadar |
11,939,303 | 32.5% | City | Travel & Leisure |
| 33 |  Adventure |
11,768,117 | 4.5% | Travel & Leisure | |
| 34 |  Wildlife |
11,436,528 | 4.6% | Travel & Leisure | |
| 35 |  Lodging |
11,426,698 | 6.7% | Travel type | Travel & Leisure |
| 36 |  Air travel |
11,218,998 | 4.2% | Travel type | Travel & Leisure |
| 37 |  Austria |
11,177,341 | 17.0% | Country | Travel & Leisure |
| 38 |  Campania |
11,128,566 | 72.4% | Travel & Leisure | |
| 39 |  Comfort |
11,085,569 | 37.4% | Travel & Leisure | |
| 40 |  Florence |
11,076,064 | 34.3% | City | Travel & Leisure |
| 41 |  Lombardy |
11,056,835 | 81.6% | Travel & Leisure | |
| 42 |  United States |
11,035,809 | 3.1% | Country | Travel & Leisure |
| 43 |  TicketOne |
10,738,641 | 97.1% | Ticket website | Travel & Leisure |
| 44 |  Lakes |
10,506,237 | 5.2% | Travel type | Travel & Leisure |
| 45 |  Road |
10,495,000 | 7.2% | Travel & Leisure | |
| 46 |  Bologna |
10,488,211 | 61.5% | City | Travel & Leisure |
| 47 |  Villa |
10,464,581 | 7.9% | Travel & Leisure | |
| 48 |  TripAdvisor |
10,429,259 | 7.3% | Travel & Leisure | |
| 49 |  Palermo |
9,925,883 | 66.8% | City | Travel & Leisure |
| 50 |  Vivaticket |
9,885,908 | 95.1% | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each travel & leisure brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel & leisure brand in Italy?
Italy currently leads with an estimated audience of 39,421,278 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.