Sardinia Audience in Italy
Sardinia has an estimated audience of 18,204,201 people in Italy. 53.5% are female, 46.5% are male, average age 41.4. Top brand affinities: Kansas City Royals.
Top brand affinities include Kansas City Royals, with strongest over-indexing on Kansas City Royals (1.54× the country average). Demographically, the Sardinia audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Travel & Leisure · Type: POI
Demographics of Sardinia fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.4 |
| Estimated audience size | 18,204,201 |
Audience persona
The typical Sardinia fan in Italy is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Kansas City Royals.
Top brand affinities of Sardinia fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kansas City Royals | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.22 |
| Need for Security | CONSERVATISM | 1.21 |
| Tradition | CONSERVATISM | 1.19 |
| Convenience Orientation | PREMIUM | 1.17 |
| Community Orientation | OPEN | 1.16 |
| Spirituality | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 79.9% |
| United States | 3.1% |
| Germany | 2.1% |
See Sardinia audiences in other countries
More Travel & Leisure audiences in Italy
- Italy (39,421,279)
- Rome (30,884,118)
- Milan (30,535,743)
- Mediterranean Sea (25,698,242)
- Naples (23,979,852)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sardinia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.