A data profile of the people who buy, follow and care about Sardinia in Italy — modelled from more than twelve digital signal sources. Sardinia has an estimated audience of 18,204,201 people in Italy.
Sardinia has an estimated audience of 18,204,201 people in Italy. 53.5% are female, 46.5% are male, average age 41.4. Top brand affinities: Kansas City Royals.
Top brand affinities include Kansas City Royals, with strongest over-indexing on Kansas City Royals (1.54× the country average).
Demographically, the Sardinia audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Sardinia fan in Italy is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Kansas City Royals.
The key figures that characterise the Sardinia profile in Italy.
53.5% are female, 46.5% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.4 |
| Estimated audience size | 18,204,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Sardinia audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 79.9% |
| United States | 3.1% |
| Germany | 2.1% |
The strongest cross-interests of the Sardinia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kansas City Royals | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.22× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Risk Appetite | THRILL | 0.79× | |
| Quality Awareness | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sardinia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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