Rascasse Audience Intelligence

Kansas City Royals Fan Demographics in United States

Kansas City Royals has an estimated audience of 7.5M people in United States.

#27among Baseball in United States#101among teams in United States#398in Sports

The average Kansas City Royals fan in United States is 39.1 years old, more male, and lives primarily in Missouri.

By number of fans, Kansas City Royals ranks #21 among the 30 MLB teams in United States — 0.8× the group median.

Compared with the other 29 MLB teams, Kansas City Royals fans stand out for their interest in Hiroshima Toyo Carp, Cass County, Missouri and Jackson County, Missouri.

In Q3/2026, search interest was −38.5% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: April, May and June account for 44% of the year's searches, November is the quietest month.

Most fans live in Missouri, Kansas, Ohio.

Top affinities include Hiroshima Toyo Carp, Cass County, Missouri, Jackson County, Missouri, with strongest over-indexing on Hiroshima Toyo Carp (33.33× the country average).

Demographically, the Kansas City Royals audience skews more male with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, Mindfulness.

The typical Kansas City Royals fan in United States is more male, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for Hiroshima Toyo Carp.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.5M
in United States
Gender
35.4%♀
64.6% male
Age
39.1
average years
Country rank
#4761
among all objects in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kansas City Royals fans

35.4% are female, 64.6% are male, average age 39.1.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Kansas City Royals audience in United States
MetricValue
Female35.4%
Male64.6%
Average age39.1
Estimated audience size7.5M
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Kansas City Royals audience in United States
Age bracketShare%
16-2424%
25-3417%
35-4418%
45-5419%
55+20%
Fig. 04

Worldwide distribution

78.3%

of the worldwide Kansas City Royals audience comes from United States.

Worldwide audience distribution share by country for Kansas City Royals
CountryShare
United States78.3%
Mexico3.8%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kansas City Royals fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~900K14.13×
02Missouri~1M8.07×
03Nebraska~200K3.99×
04Iowa~100K1.82×
05Minnesota~200K1.80×
06Ohio~500K1.77×
07Michigan~400K1.70×
08South Dakota~30K1.44×
09North Dakota~20K1.03×
10Arkansas~50K0.82×
11Oklahoma~60K0.71×
12Wyoming~7K0.54×
13Colorado~70K0.51×
14Illinois~100K0.45×
15Wisconsin~60K0.43×
16Arizona~70K0.42×
17Montana~10K0.42×
18Washington~70K0.40×
19Rhode Island~10K0.40×
20New Hampshire~10K0.39×
21Alaska~6K0.39×
22Maine~10K0.38×
23Maryland~50K0.37×
24Florida~200K0.35×
25Mississippi~20K0.35×
26Delaware~8K0.35×
27Nevada~20K0.34×
28Idaho~10K0.34×
29Vermont~5K0.34×
30Massachusetts~50K0.33×
31Texas~200K0.32×
32Tennessee~50K0.32×
33Indiana~50K0.32×
34Pennsylvania~90K0.31×
35Connecticut~20K0.30×
36New Jersey~60K0.29×
37Kentucky~30K0.29×
38South Carolina~30K0.28×
39Alabama~30K0.28×
40Hawaii~9K0.28×
41New York~100K0.27×
42Louisiana~30K0.27×
43New Mexico~10K0.27×
44North Carolina~70K0.26×
45Utah~20K0.26×
46West Virginia~10K0.26×
47Oregon~20K0.24×
48Georgia~60K0.23×
49Virginia~40K0.23×
50California~200K0.19×
Fig. 06

Affinity by region

Affinity by region — Kansas City Royals, United States
0.19×1.00×14.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kansas City Royals audience vs. the country average
#·InterestCategoryAffinity×
01Hiroshima Toyo CarpSports33.33×
02Cass County, MissouriTravel & Leisure14.74×
03Jackson County, MissouriPOI13.98×
04Milwaukee BrewersSports10.86×
05Kansas City metropolitan areaTravel & Leisure10.49×
06Pittsburgh PiratesSports10.01×
07Good Morning (film)Movies & TV8.67×
08Seattle MarinersSports7.66×
09Los Angeles ChargersSports7.25×
10Detroit TigersSports6.51×
11Texas Rangers (baseball)Sports6.21×
12Meghan MarkleFashion & Accessoires4.42×
13QuikTripShopping2.99×
14Williams-SonomaHome & Garden2.34×
15Kohl'sShopping1.83×
16Barnes & NobleLiterature1.73×
17Taylor SwiftMusic & Radio1.67×
18KitchenHome & Garden1.59×
19Beauty salonsBeauty & Wellness1.52×
20BoutiquesFashion & Accessoires1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kansas City Royals audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kansas City Royals audience vs. the country average · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.14×
MindfulnessBALANCE1.01×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kansas City Royals audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.58×
SustainabilityBALANCE0.63×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kansas City Royals over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kansas-city-royals-910” · Methodology