Sardinia Audience in United States

Sardinia has an estimated audience of 700,939 people in United States. 62.1% are female, 37.9% are male, average age 41.9. Top regions: California, New York, Florida. Top brand affinities: Do it yourself (DIY), Alpine skiing, Local food, Microwave oven, Non-alcoholic beverage.

The average Sardinia fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Do it yourself (DIY), Alpine skiing, Local food, with strongest over-indexing on Do it yourself (DIY) (1.77× the country average). Demographically, the Sardinia audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Sardinia fans

Demographic split for Sardinia audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.9
Estimated audience size700,939

Audience persona

The typical Sardinia fan in United States is more female, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Sardinia in United States
RegionReachAffinity
California101,3841.32×
New York71,7631.83×
Florida58,3331.23×
Texas51,5540.86×
New Jersey27,0811.52×
Pennsylvania26,9311.14×
Illinois24,7191.06×
Massachusetts23,0911.67×
North Carolina19,5100.93×
Ohio19,2140.89×
Washington18,5741.32×
Virginia18,5451.09×
Georgia18,4880.86×
Michigan15,9320.87×
Colorado15,8231.43×
Arizona12,9460.9×
Maryland12,3931.03×
Connecticut11,2311.6×
Tennessee10,8940.77×
Oregon10,5701.32×
South Carolina9,3250.88×
Minnesota9,1710.91×
Indiana8,6650.68×
Wisconsin8,5470.81×
Missouri8,3910.74×
Utah6,5271.04×
Louisiana6,3770.71×
Kentucky6,1590.7×
Nevada6,1080.9×
Alabama5,3160.54×
Oklahoma5,2710.68×
Kansas3,9100.71×
Iowa3,8010.66×
Arkansas3,7530.65×
Hawaii3,6671.22×
Idaho3,5951.02×
New Hampshire3,5421.28×
Washington, District of Columbia3,4661.65×
Maine3,1841.27×
Rhode Island2,9001.3×
New Mexico2,7950.8×
Mississippi2,6650.46×
Nebraska2,6140.74×
West Virginia2,0890.64×
Montana2,0371.05×
Vermont1,9521.59×
Delaware1,7700.92×
Alaska1,2950.86×
South Dakota9450.58×
North Dakota8900.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sardinia audience
BrandAffinityCategory
Do it yourself (DIY)1.77×Home & Garden
Alpine skiing3.57×Sports
Local food2.22×Food & Beverages
Microwave oven2.79×Home & Garden
Non-alcoholic beverage3.04×Food & Beverages
Detroit Tigers2.23×Sports
Natural skin care2.25×Beauty & Wellness
Tradition1.64×Politics & Society
Rail transport2.25×Travel & Leisure
Renovation1.52×Home & Garden
Cocktail1.57×Food & Beverages
Bakery1.75×Food & Beverages
Luxury real estate2.11×Business & Career
New York Mets3.03×Sports
Pharmacy1.67×Business & Career
Department store1.7×Shopping
New England Patriots1.84×Sports
Charitable organization1.71×Politics & Society
Panera Bread1.56×Food & Beverages
FC Barcelona1.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sardinia audience
TraitClusterScore
TravellingTHRILL2.15
Design AffinityPREMIUM2.01
Risk AppetiteTHRILL1.93
Quality AwarenessPREMIUM1.83
Luxury OrientationPREMIUM1.82
Career OrientationPOWER1.8

Worldwide distribution

Worldwide audience distribution share by country for Sardinia
CountryShare
Italy79.9%
United States3.1%
Germany2.1%

See Sardinia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sardinia have in United States?

Sardinia has an estimated audience of 700,939 people in United States, concentrated in California and New York.

What is the gender split and age of Sardinia fans?

62.1% of Sardinia fans are female, 37.9% are male, with an average age of 41.9 years.

Which brands do Sardinia fans like most?

Sardinia fans show strongest brand affinity for Do it yourself (DIY) (1.77×), Alpine skiing (3.57×), and Local food (2.22×) over the country average.

Where do Sardinia fans live in United States?

Sardinia fans in United States are most concentrated in California (reach 101,384), New York (reach 71,763), and Florida (reach 58,333). These three regions account for the largest share of the active audience.

What other brands do Sardinia fans also like?

Beyond Sardinia itself, the audience over-indexes on Alpine skiing (3.57×), Local food (2.22×), Microwave oven (2.79×), and Non-alcoholic beverage (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sardinia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.