Rascasse Audience Intelligence

Sardinia Audience in United States

A data profile of the people who buy, follow and care about Sardinia in United States — modelled from more than twelve digital signal sources. Sardinia has an estimated audience of 700,939 people in United States.

#2889among POI in United States#2306in Travel & Leisure

The average Sardinia fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Non-alcoholic beverage, Microwave oven, Trader Joe's, with strongest over-indexing on Non-alcoholic beverage (4.23× the country average).

Demographically, the Sardinia audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sardinia fan in United States is more female, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sardinia profile in United States.

Audience size
701K
in United States
Gender
62.1%♀
37.9% male
Age
41.9
average years
Country rank
#29884
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sardinia fans

62.1% are female, 37.9% are male, average age 41.9.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Sardinia audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.9
Estimated audience size700,939
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Sardinia audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Sardinia audience comes from United States.

Worldwide audience distribution share by country for Sardinia
CountryShare
Italy79.9%
United States3.1%
Germany2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sardinia audience in United States is strongest.

Fig. 05

Top regions by affinity

Sardinia fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K1.82×
02Massachusetts~20K1.65×
03Washington, District of Columbia~3K1.61×
04Connecticut~10K1.59×
05Vermont~2K1.54×
06New Jersey~30K1.49×
07Colorado~20K1.37×
08Rhode Island~3K1.32×
09Maine~3K1.31×
10New Hampshire~4K1.27×
11Washington~20K1.26×
12Oregon~10K1.26×
13California~100K1.24×
14Hawaii~4K1.20×
15Florida~50K1.15×
16Pennsylvania~30K1.09×
17Montana~2K1.09×
18Virginia~20K1.05×
19Idaho~4K1.04×
20Utah~6K1.03×
21Ohio~20K1.02×
22Illinois~20K1.01×
23Alaska~2K1.00×
24Maryland~10K0.99×
25Minnesota~10K0.99×
26Delaware~2K0.94×
27Georgia~20K0.91×
28North Carolina~20K0.91×
29Arizona~10K0.88×
30South Carolina~9K0.88×
31Michigan~20K0.86×
32Nevada~6K0.86×
33Texas~50K0.81×
34Wisconsin~8K0.79×
35New Mexico~3K0.79×
36Tennessee~10K0.78×
37Nebraska~3K0.76×
38North Dakota~1K0.76×
39Missouri~9K0.75×
40Kansas~4K0.74×
41Kentucky~6K0.73×
42Indiana~9K0.70×
43Louisiana~6K0.70×
44West Virginia~2K0.70×
45South Dakota~1K0.70×
46Iowa~4K0.69×
47Oklahoma~5K0.68×
48Arkansas~4K0.66×
49Alabama~6K0.58×
50Mississippi~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Sardinia, United States
0.54×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sardinia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sardinia audience
#·InterestCategoryAffinity×
01Bologna F.C. 1909Sports15.90×
02Baking powderFood & Beverages5.33×
03Non-alcoholic beverageFood & Beverages4.23×
04Mineral waterFood & Beverages3.56×
05Microwave ovenHome & Garden3.48×
06New York MetsSports2.84×
07AerobicsSports2.57×
08Rail transportTravel & Leisure2.52×
09CappuccinoFood & Beverages2.50×
10Britney SpearsMusic & Radio2.10×
11Detroit TigersSports1.84×
12Career developmentBusiness & Career1.81×
13Luxury real estateBusiness & Career1.78×
14InnovationBusiness & Career1.76×
15Trader Joe'sShopping1.72×
16Charitable organizationPolitics & Society1.62×
17Online newspaperNews1.61×
18Vintage clothingFashion & Accessoires1.59×
19Hardware storeHome & Garden1.56×
20Department storeShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sardinia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sardinia audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.80×
Community OrientationOPEN1.62×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sardinia audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Need for SecurityCONSERVATISM0.71×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sardinia have in United States?

Sardinia has an estimated audience of 700,939 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sardinia fans?

62.1% of Sardinia fans are female, 37.9% are male, with an average age of 41.9 years.

03

Which brands do Sardinia fans like most?

Sardinia fans show strongest brand affinity for Non-alcoholic beverage (4.23×), Microwave oven (3.48×), and Trader Joe's (1.72×) over the country average.

04

Where do Sardinia fans live in United States?

Sardinia fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sardinia fans also like?

Beyond Sardinia itself, the audience over-indexes on Microwave oven (3.48×), Trader Joe's (1.72×), Mineral water (3.56×), and Rail transport (2.52×) compared to the United States average.

Appendix

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See Sardinia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sardinia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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