Rascasse Audience Intelligence

Sardinia Audience in Germany

A data profile of the people who buy, follow and care about Sardinia in Germany — modelled from more than twelve digital signal sources. Sardinia has an estimated audience of 477,623 people in Germany.

#1039among POI in Germany#954in Travel & Leisure

The average Sardinia fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ryanair, Skyscanner, Wizz Air, with strongest over-indexing on Ryanair (2.81× the country average).

Demographically, the Sardinia audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sardinia fan in Germany is more female, around 40.4 years old, with strong Spirituality tendencies and a notable affinity for Ryanair.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sardinia profile in Germany.

Audience size
478K
in Germany
Gender
58.1%♀
41.9% male
Age
40.4
average years
Country rank
#12204
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sardinia fans

58.1% are female, 41.9% are male, average age 40.4.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Sardinia audience in Germany
MetricValue
Female58.1%
Male41.9%
Average age40.4
Estimated audience size477,623
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Sardinia audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4928%
50+17%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Sardinia audience comes from Germany.

Worldwide audience distribution share by country for Sardinia
CountryShare
Italy79.9%
United States3.1%
Germany2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sardinia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sardinia fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K1.42×
02Bayern~100K1.39×
03Rheinland-Pfalz~30K1.14×
04Hessen~40K1.13×
05Nordrhein-Westfalen~100K1.08×
06Hamburg~10K1.04×
07Sachsen~20K1.01×
08Niedersachsen~50K0.98×
09Thüringen~10K0.98×
10Saarland~6K0.95×
11Schleswig-Holstein~20K0.91×
12Berlin~20K0.90×
13Brandenburg~10K0.89×
14Sachsen-Anhalt~9K0.76×
15Bremen~3K0.76×
16Mecklenburg-Vorpommern~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Sardinia, Germany
0.72×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sardinia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sardinia audience
#·InterestCategoryAffinity×
01Wizz AirTravel & Leisure5.03×
02S.S.C. NapoliSports4.19×
03DivingSports3.89×
04Meghan MarkleFashion & Accessoires3.74×
05Day spaBeauty & Wellness3.60×
06Boutique hotelTravel & Leisure3.49×
07SkyscannerTravel & Leisure3.48×
08A.S. RomaSports3.48×
09Catholic ChurchPolitics & Society2.94×
10EasyJetTravel & Leisure2.92×
11RyanairTravel & Leisure2.81×
12First-time buyerShopping2.34×
13EcotourismBusiness & Career2.25×
14Tour de FranceSports2.05×
15EtsyFashion & Accessoires2.02×
16FressnapfShopping1.80×
17Local foodFood & Beverages1.73×
18Alpine skiingSports1.72×
19LufthansaTravel & Leisure1.67×
20Booking.comTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sardinia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sardinia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.03×
IndulgenceJOY1.70×
Design AffinityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sardinia audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Price SensitivityPREMIUM0.73×
Need for SecurityCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sardinia have in Germany?

Sardinia has an estimated audience of 477,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sardinia fans?

58.1% of Sardinia fans are female, 41.9% are male, with an average age of 40.4 years.

03

Which brands do Sardinia fans like most?

Sardinia fans show strongest brand affinity for Ryanair (2.81×), Skyscanner (3.48×), and Wizz Air (5.03×) over the country average.

04

Where do Sardinia fans live in Germany?

Sardinia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sardinia fans also like?

Beyond Sardinia itself, the audience over-indexes on Skyscanner (3.48×), Wizz Air (5.03×), Lufthansa (1.67×), and Day spa (3.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Sardinia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sardinia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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