Boutique hotel Audience in Germany
Boutique hotel has an estimated audience of 1,891,288 people in Germany. 60.1% are female, 39.9% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Landscape design, Outdoor recreation, Backyard, Landscaping, Arts and music.
The average Boutique hotel fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Landscape design, Outdoor recreation, Backyard, with strongest over-indexing on Landscape design (5.12× the country average). Demographically, the Boutique hotel audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Boutique hotel fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 41.8 |
| Estimated audience size | 1,891,288 |
Audience persona
The typical Boutique hotel fan in Germany is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Landscape design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 469,188 | 1.13× |
| Bayern | 443,893 | 1.46× |
| Baden-Württemberg | 309,574 | 1.2× |
| Hessen | 174,338 | 1.21× |
| Niedersachsen | 169,689 | 0.92× |
| Berlin | 125,771 | 1.49× |
| Rheinland-Pfalz | 113,994 | 1.2× |
| Sachsen | 73,142 | 0.79× |
| Schleswig-Holstein | 63,994 | 0.94× |
| Hamburg | 60,196 | 1.41× |
| Brandenburg | 48,179 | 0.82× |
| Thüringen | 38,575 | 0.8× |
| Sachsen-Anhalt | 31,790 | 0.65× |
| Mecklenburg-Vorpommern | 23,923 | 0.66× |
| Saarland | 12,548 | 0.54× |
| Bremen | 12,457 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Landscape design | 5.12× | Business & Career |
| Outdoor recreation | 2.05× | Sports |
| Backyard | 5.63× | Home & Garden |
| Landscaping | 4.88× | Home & Garden |
| Arts and music | 1.74× | Arts & Culture |
| Home construction | 3.26× | Home & Garden |
| Home Renovations | 5.69× | Home & Garden |
| Hotel manager | 5.46× | Business & Career |
| Shopping | 1.63× | Shopping |
| Hospitality industry | 5.82× | Business & Career |
| Home repair | 2.93× | Home & Garden |
| Architecture & Interior Design | 4.33× | Home & Garden |
| Apartment hotel | 5.37× | Travel & Leisure |
| Townhouse | 5.01× | Home & Garden |
| Home Interior Design | 3.19× | Home & Garden |
| Flower garden | 4.79× | Home & Garden |
| Home Interiors | 3.56× | Home & Garden |
| Travel Adventures | 2.77× | Travel & Leisure |
| Mountain resort | 5.4× | Travel & Leisure |
| Tyrol (state) | 2.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 4.8 |
| Quality Awareness | PREMIUM | 2.16 |
| Luxury Orientation | PREMIUM | 2.04 |
| Travelling | THRILL | 1.91 |
| Sports Activity | POWER | 1.85 |
| Sustainability | BALANCE | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.2% |
| China | 7.6% |
| United Kingdom | 5.4% |
See Boutique hotel audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Boutique hotel have in Germany?
Boutique hotel has an estimated audience of 1,891,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boutique hotel fans?
60.1% of Boutique hotel fans are female, 39.9% are male, with an average age of 41.8 years.
Which brands do Boutique hotel fans like most?
Boutique hotel fans show strongest brand affinity for Landscape design (5.12×), Outdoor recreation (2.05×), and Backyard (5.63×) over the country average.
Where do Boutique hotel fans live in Germany?
Boutique hotel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 469,188), Bayern (reach 443,893), and Baden-Württemberg (reach 309,574). These three regions account for the largest share of the active audience.
What other brands do Boutique hotel fans also like?
Beyond Boutique hotel itself, the audience over-indexes on Outdoor recreation (2.05×), Backyard (5.63×), Landscaping (4.88×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boutique hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.