Rascasse Audience Intelligence

Mountain resort Audience in Germany

A data profile of the people who buy, follow and care about Mountain resort in Germany — modelled from more than twelve digital signal sources. Mountain resort has an estimated audience of 2,253,909 people in Germany.

#23among Travel type in Germany#84among Touchpoint in Germany#237in Travel & Leisure

The average Mountain resort fan in Germany is 45.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Kronplatz, Hugendubel, Taraji P. Henson, with strongest over-indexing on Kronplatz (46.98× the country average).

Demographically, the Mountain resort audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mountain resort fan in Germany is more female, around 45.7 years old, with strong Design Affinity tendencies and a notable affinity for Kronplatz.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountain resort profile in Germany.

Audience size
2.3M
in Germany
Gender
61.1%♀
38.9% male
Age
45.7
average years
Country rank
#2953
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountain resort fans

61.1% are female, 38.9% are male, average age 45.7.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Mountain resort audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age45.7
Estimated audience size2,253,909
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Mountain resort audience in Germany
Age bracketShare%
16-196%
20-2912%
30-3922%
40-4928%
50+32%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Mountain resort audience comes from Germany.

Worldwide audience distribution share by country for Mountain resort
CountryShare
United States25.8%
Germany17.5%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountain resort audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mountain resort fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.40×
02Bayern~500K1.31×
03Saarland~30K1.19×
04Mecklenburg-Vorpommern~50K1.07×
05Sachsen-Anhalt~60K1.04×
06Thüringen~60K1.03×
07Rheinland-Pfalz~100K0.94×
08Brandenburg~70K0.94×
09Hamburg~50K0.92×
10Sachsen~100K0.91×
11Schleswig-Holstein~70K0.90×
12Baden-Württemberg~300K0.89×
13Berlin~90K0.88×
14Hessen~100K0.86×
15Niedersachsen~200K0.78×
16Nordrhein-Westfalen~300K0.66×
Fig. 06

Affinity by region

Affinity by region — Mountain resort, Germany
0.66×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountain resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountain resort audience
#·InterestCategoryAffinity×
01KronplatzTravel & Leisure46.98×
02Morocco national football teamSports25.84×
03Taraji P. HensonMovies & TV20.00×
04DolomitesTravel & Leisure7.48×
05Mikaela ShiffrinSports6.30×
06Road tripTravel & Leisure5.52×
07Boutique hotelTravel & Leisure5.40×
08National parkTravel & Leisure4.88×
09HugendubelShopping3.90×
10Unique GiftsShopping3.86×
11RefrigeratorHome & Garden3.56×
12Travel websiteTravel & Leisure3.51×
13LodgingTravel & Leisure3.24×
14Pet sittingPets & Animals2.89×
15BeachesTravel & Leisure2.21×
16NatureHome & Garden2.19×
17VacationsTravel & Leisure2.17×
18LufthansaTravel & Leisure2.05×
19FamilyKids & Family2.04×
20GermanyTravel & Leisure1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountain resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountain resort audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.16×
Risk AppetiteTHRILL2.05×
Quality AwarenessPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountain resort audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
Pet OwnershipJOY0.79×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountain resort have in Germany?

Mountain resort has an estimated audience of 2,253,909 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Mountain resort fans?

61.1% of Mountain resort fans are female, 38.9% are male, with an average age of 45.7 years.

03

Which brands do Mountain resort fans like most?

Mountain resort fans show strongest brand affinity for Kronplatz (46.98×), Hugendubel (3.9×), and Taraji P. Henson (20×) over the country average.

04

Where do Mountain resort fans live in Germany?

Mountain resort fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mountain resort fans also like?

Beyond Mountain resort itself, the audience over-indexes on Hugendubel (3.9×), Taraji P. Henson (20×), Dolomites (7.48×), and Germany (1.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Mountain resort audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mountain resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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