Mountain resort Audience in Germany
Mountain resort has an estimated audience of 2,253,909 people in Germany. 61.1% are female, 38.9% are male, average age 45.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Kronplatz, Car wash, Dolomites, Vegetable Gardening, Toyota Tacoma.
The average Mountain resort fan in Germany is 45.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Kronplatz, Car wash, Dolomites, with strongest over-indexing on Kronplatz (38.53× the country average). Demographically, the Mountain resort audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Design Affinity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Mountain resort fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.7 |
| Estimated audience size | 2,253,909 |
Audience persona
The typical Mountain resort fan in Germany is more female, around 45.7 years old, with strong Design Affinity tendencies and a notable affinity for Kronplatz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 449,867 | 1.24× |
| Baden-Württemberg | 228,781 | 0.74× |
| Nordrhein-Westfalen | 194,242 | 0.39× |
| Hessen | 120,511 | 0.7× |
| Niedersachsen | 93,993 | 0.43× |
| Berlin | 82,749 | 0.82× |
| Rheinland-Pfalz | 78,289 | 0.69× |
| Sachsen | 68,122 | 0.62× |
| Sachsen-Anhalt | 64,900 | 1.11× |
| Thüringen | 61,014 | 1.06× |
| Mecklenburg-Vorpommern | 57,080 | 1.33× |
| Brandenburg | 54,921 | 0.79× |
| Bremen | 54,474 | 2.83× |
| Saarland | 51,809 | 1.87× |
| Schleswig-Holstein | 50,867 | 0.63× |
| Hamburg | 38,037 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kronplatz | 38.53× | Travel & Leisure |
| Car wash | 5.44× | Cars & Mobility |
| Dolomites | 7.15× | Travel & Leisure |
| Vegetable Gardening | 6.1× | Food & Beverages |
| Toyota Tacoma | 24.04× | Cars & Mobility |
| Vacations | 2.53× | Travel & Leisure |
| Outdoor Research | 19.18× | Fashion & Accessoires |
| Baccarat | 9.35× | Games |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| IHF World Men's Handball Championship | 2.93× | Sports |
| MSC Cruises | 6.83× | Travel & Leisure |
| Livemusic | 2.62× | Music & Radio |
| TripAdvisor | 3.32× | Travel & Leisure |
| Sonnenklar.TV | 4.14× | Travel & Leisure |
| Canada | 2.49× | Travel & Leisure |
| B&B Hotels | 6.73× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Hugendubel | 3.3× | Shopping |
| Family | 1.55× | Kids & Family |
| Hairstyle | 2.38× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.27 |
| Tradition | CONSERVATISM | 2.04 |
| Travelling | THRILL | 1.93 |
| Early Adopter Mentality | POWER | 1.82 |
| Quality Awareness | PREMIUM | 1.81 |
| Luxury Orientation | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| Germany | 17.5% |
| Italy | 5.1% |
See Mountain resort audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Mountain resort have in Germany?
Mountain resort has an estimated audience of 2,253,909 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Mountain resort fans?
61.1% of Mountain resort fans are female, 38.9% are male, with an average age of 45.7 years.
Which brands do Mountain resort fans like most?
Mountain resort fans show strongest brand affinity for Kronplatz (38.53×), Car wash (5.44×), and Dolomites (7.15×) over the country average.
Where do Mountain resort fans live in Germany?
Mountain resort fans in Germany are most concentrated in Bayern (reach 449,867), Baden-Württemberg (reach 228,781), and Nordrhein-Westfalen (reach 194,242). These three regions account for the largest share of the active audience.
What other brands do Mountain resort fans also like?
Beyond Mountain resort itself, the audience over-indexes on Car wash (5.44×), Dolomites (7.15×), Vegetable Gardening (6.1×), and Toyota Tacoma (24.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mountain resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.