Rascasse Audience Intelligence

Mountain resort Audience in United States

A data profile of the people who buy, follow and care about Mountain resort in United States — modelled from more than twelve digital signal sources. Mountain resort has an estimated audience of 3,324,858 people in United States.

#39among Travel type in United States#179among Touchpoint in United States#770in Travel & Leisure

The average Mountain resort fan in United States is 45.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Raincoat, Google Drive, Hart of Dixie, with strongest over-indexing on Raincoat (36.88× the country average).

Demographically, the Mountain resort audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mountain resort fan in United States is balanced, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for Raincoat.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountain resort profile in United States.

Audience size
3.3M
in United States
Gender
55.0%♀
45.0% male
Age
45.1
average years
Country rank
#9430
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountain resort fans

55.0% are female, 45.0% are male, average age 45.1.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Mountain resort audience in United States
MetricValue
Female55.0%
Male45.0%
Average age45.1
Estimated audience size3,324,858
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Mountain resort audience in United States
Age bracketShare%
16-198%
20-2913%
30-3920%
40-4927%
50+32%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Mountain resort audience comes from United States.

Worldwide audience distribution share by country for Mountain resort
CountryShare
United States25.8%
Germany17.5%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountain resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Mountain resort fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K2.48×
02North Carolina~200K1.97×
03Virginia~100K1.84×
04Vermont~10K1.76×
05Wyoming~8K1.68×
06Georgia~200K1.61×
07South Carolina~70K1.48×
08Maryland~80K1.46×
09New Hampshire~20K1.46×
10Pennsylvania~100K1.28×
11New Jersey~100K1.27×
12Washington~80K1.14×
13New York~200K1.13×
14Massachusetts~70K1.11×
15Utah~30K1.08×
16Kansas~30K1.05×
17Delaware~10K1.04×
18Montana~9K1.01×
19Connecticut~30K1.00×
20Tennessee~70K0.98×
21Washington, District of Columbia~10K0.98×
22Alaska~7K0.97×
23Mississippi~30K0.96×
24Idaho~20K0.95×
25South Dakota~7K0.95×
26Rhode Island~10K0.94×
27Louisiana~40K0.92×
28Florida~200K0.91×
29Alabama~40K0.91×
30Oregon~30K0.91×
31West Virginia~10K0.90×
32Hawaii~10K0.89×
33Maine~10K0.88×
34Nebraska~10K0.87×
35New Mexico~10K0.87×
36Arkansas~20K0.86×
37Kentucky~30K0.82×
38Iowa~20K0.82×
39Oklahoma~30K0.80×
40Missouri~40K0.79×
41Michigan~70K0.77×
42Nevada~20K0.75×
43Illinois~80K0.73×
44Ohio~70K0.72×
45California~300K0.71×
46Indiana~40K0.70×
47Wisconsin~30K0.69×
48Minnesota~30K0.68×
49Arizona~40K0.65×
50Texas~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Mountain resort, United States
0.64×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountain resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountain resort audience
#·InterestCategoryAffinity×
01RaincoatFashion & Accessoires36.88×
02Hart of DixieMovies & TV21.22×
03Disclosure (band)Music & Radio18.94×
04In the HeightsMusic & Radio16.73×
05Google DriveTechnology & Electronics5.17×
06Self storageHome & Garden4.76×
07Seaside resortTravel & Leisure4.70×
08KayakTravel & Leisure4.45×
09Ace HardwareHome & Garden2.46×
10National parkTravel & Leisure2.31×
11FedExBusiness & Career2.22×
12LodgingTravel & Leisure2.11×
13Discount storesShopping1.89×
14Mortgage loansBusiness & Career1.79×
15TMZInternet & Social Media1.65×
16AirbnbTravel & Leisure1.64×
17PinterestInternet & Social Media1.58×
18Planet FitnessSports1.57×
19VacationsTravel & Leisure1.54×
20Pizza HutFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountain resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountain resort audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.63×
TravellingTHRILL1.62×
IndulgenceJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountain resort audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.90×
MindfulnessBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountain resort have in United States?

Mountain resort has an estimated audience of 3,324,858 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mountain resort fans?

55.0% of Mountain resort fans are female, 45.0% are male, with an average age of 45.1 years.

03

Which brands do Mountain resort fans like most?

Mountain resort fans show strongest brand affinity for Raincoat (36.88×), Google Drive (5.17×), and Hart of Dixie (21.22×) over the country average.

04

Where do Mountain resort fans live in United States?

Mountain resort fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mountain resort fans also like?

Beyond Mountain resort itself, the audience over-indexes on Google Drive (5.17×), Hart of Dixie (21.22×), Kayak (4.45×), and Disclosure (band) (18.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Mountain resort audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →