Mountain resort Audience in United States

Mountain resort has an estimated audience of 3,324,858 people in United States. 55.0% are female, 45.0% are male, average age 45.1. Top regions: North Carolina, California, Florida. Top brand affinities: Raincoat, Google Drive, Hart of Dixie, Planet Fitness, MSN.

The average Mountain resort fan in United States is 45.1 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Florida. Top brand affinities include Raincoat, Google Drive, Hart of Dixie, with strongest over-indexing on Raincoat (37.63× the country average). Demographically, the Mountain resort audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

Demographics of Mountain resort fans

Demographic split for Mountain resort audience in United States
MetricValue
Female55.0%
Male45.0%
Average age45.1
Estimated audience size3,324,858

Audience persona

The typical Mountain resort fan in United States is balanced, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Raincoat.

Top regions in United States

Top regions ranked by reach for Mountain resort in United States
RegionReachAffinity
North Carolina241,7892.42×
California237,9760.65×
Florida206,4800.92×
Georgia203,8861.99×
New York195,7751.05×
Virginia185,1782.29×
Texas173,3310.61×
Pennsylvania164,3411.47×
Colorado138,2902.64×
New Jersey117,6221.39×
Maryland97,0491.7×
South Carolina89,5511.79×
Massachusetts83,6151.28×
Illinois77,3550.7×
Tennessee71,6581.07×
Ohio69,6230.68×
Washington65,2430.98×
Michigan63,5870.73×
Alabama42,6610.92×
Louisiana41,0060.96×
Oregon36,2620.95×
Missouri35,0690.65×
Utah34,8731.17×
Arizona29,5410.44×
Connecticut29,4700.88×
Indiana27,9340.46×
Kentucky27,8350.67×
Mississippi26,2250.96×
New Hampshire23,9901.83×
Oklahoma23,5700.64×
Kansas21,7210.83×
Wisconsin20,2390.4×
Minnesota19,7780.42×
Arkansas19,2810.7×
Iowa16,3660.6×
Nevada15,2300.47×
Idaho15,1670.91×
Vermont11,1001.9×
West Virginia10,8250.7×
Delaware10,6381.16×
Nebraska10,5410.63×
New Mexico9,8870.59×
Montana9,4171.02×
Washington, District of Columbia9,2180.92×
Rhode Island9,2070.87×
Maine6,8270.57×
Wyoming6,3411.29×
North Dakota4,9930.73×
Alaska4,4700.63×
Hawaii3,9510.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain resort audience
BrandAffinityCategory
Raincoat37.63×Fashion & Accessoires
Google Drive4.94×Technology & Electronics
Hart of Dixie23.79×Movies & TV
Planet Fitness2.78×Sports
MSN2.72×News
Diaper bag4.4×Kids & Family
Bachelor of Business Administration24.1×Business & Career
Flamingo Las Vegas13.22×Travel & Leisure
Kayak4.06×Travel & Leisure
Nature1.73×Home & Garden
Take-out2.63×Food & Beverages
Staples (Canada)2.73×Business & Career
In the Heights16.85×Music & Radio
Lil Uzi Vert10.73×Music & Radio
Happiness1.55×Health
Lodging2.49×Travel & Leisure
Vacations1.85×Travel & Leisure
National park2.64×Travel & Leisure
Fly fishing3.1×Sports
Recreation1.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain resort audience
TraitClusterScore
TravellingTHRILL1.67
LGBTQ+ IdentityOPEN1.56
IndulgenceJOY1.55
Sports ActivityPOWER1.52
Family OrientationCONSERVATISM1.42
Risk AppetiteTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Mountain resort
CountryShare
United States25.8%
Germany17.5%
Italy5.1%

See Mountain resort audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Mountain resort have in United States?

Mountain resort has an estimated audience of 3,324,858 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Mountain resort fans?

55.0% of Mountain resort fans are female, 45.0% are male, with an average age of 45.1 years.

Which brands do Mountain resort fans like most?

Mountain resort fans show strongest brand affinity for Raincoat (37.63×), Google Drive (4.94×), and Hart of Dixie (23.79×) over the country average.

Where do Mountain resort fans live in United States?

Mountain resort fans in United States are most concentrated in North Carolina (reach 241,789), California (reach 237,976), and Florida (reach 206,480). These three regions account for the largest share of the active audience.

What other brands do Mountain resort fans also like?

Beyond Mountain resort itself, the audience over-indexes on Google Drive (4.94×), Hart of Dixie (23.79×), Planet Fitness (2.78×), and MSN (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.