Mountain resort Audience in United States

Mountain resort logo

Mountain resort has an estimated audience of 3,324,858 people in United States. 55.0% are female, 45.0% are male, average age 45.1. Top regions: North Carolina, California, Florida. Top brand affinities: Pro Fantasy Rodeo, Justice, Alaska, Combat sport, Israel.

The average Mountain resort fan in United States is 45.1 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Florida. Top brand affinities include Pro Fantasy Rodeo, Justice, Alaska, with strongest over-indexing on Pro Fantasy Rodeo (37.63× the country average). Demographically, the Mountain resort audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

Demographics of Mountain resort fans

Demographic split for Mountain resort audience in United States
MetricValue
Female55.0%
Male45.0%
Average age45.1
Estimated audience size3,324,858

Audience persona

The typical Mountain resort fan in United States is balanced, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Pro Fantasy Rodeo.

Top regions in United States

Top regions ranked by reach for Mountain resort in United States
RegionReachAffinity
North Carolina241,7892.42×
California237,9760.65×
Florida206,4800.92×
Georgia203,8861.99×
New York195,7751.05×
Virginia185,1782.29×
Texas173,3310.61×
Pennsylvania164,3411.47×
Colorado138,2902.64×
New Jersey117,6221.39×
Maryland97,0491.7×
South Carolina89,5511.79×
Massachusetts83,6151.28×
Illinois77,3550.7×
Tennessee71,6581.07×
Ohio69,6230.68×
Washington65,2430.98×
Michigan63,5870.73×
Alabama42,6610.92×
Louisiana41,0060.96×
Oregon36,2620.95×
Missouri35,0690.65×
Utah34,8731.17×
Arizona29,5410.44×
Connecticut29,4700.88×
Indiana27,9340.46×
Kentucky27,8350.67×
Mississippi26,2250.96×
New Hampshire23,9901.83×
Oklahoma23,5700.64×
Kansas21,7210.83×
Wisconsin20,2390.4×
Minnesota19,7780.42×
Arkansas19,2810.7×
Iowa16,3660.6×
Nevada15,2300.47×
Idaho15,1670.91×
Vermont11,1001.9×
West Virginia10,8250.7×
Delaware10,6381.16×
Nebraska10,5410.63×
New Mexico9,8870.59×
Montana9,4171.02×
Washington, District of Columbia9,2180.92×
Rhode Island9,2070.87×
Maine6,8270.57×
Wyoming6,3411.29×
North Dakota4,9930.73×
Alaska4,4700.63×
Hawaii3,9510.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain resort audience
BrandAffinityCategory
Pro Fantasy Rodeo37.63×Sports
Justice3.17×Politics & Society
Alaska1.87×Travel & Leisure
Combat sport1.7×Sports
Israel1.95×Travel & Leisure
Bank account1.92×Business & Career
UK garage4.13×Music & Radio
Natural rubber1.53×Cars & Mobility
Building envelope6.98×Home & Garden
edureka24.1×Business & Career
Nebraska Cornhuskers football2.27×Sports
Pro-Ject2.36×Music & Radio
The Streets13.64×Music & Radio
San Pellegrino3.97×Food & Beverages
Jesse Plemons1.86×Movies & TV
Cam Ward2×Sports
Monogram1.92×Home & Garden
Nurse education1.61×Kids & Family
Mothercare1.58×Kids & Family
New Era (Namibia)3.64×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain resort audience
TraitClusterScore
TravellingTHRILL1.67
LGBTQ+ IdentityOPEN1.56
IndulgenceJOY1.55
Sports ActivityPOWER1.52
Family OrientationCONSERVATISM1.42
Risk AppetiteTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Mountain resort
CountryShare
United States25.8%
Germany17.5%
Italy5.1%

See Mountain resort audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Mountain resort have in United States?

Mountain resort has an estimated audience of 3,324,858 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Mountain resort fans?

55.0% of Mountain resort fans are female, 45.0% are male, with an average age of 45.1 years.

Which brands do Mountain resort fans like most?

Mountain resort fans show strongest brand affinity for Pro Fantasy Rodeo (37.63×), Justice (3.17×), and Alaska (1.87×) over the country average.

Where do Mountain resort fans live in United States?

Mountain resort fans in United States are most concentrated in North Carolina (reach 241,789), California (reach 237,976), and Florida (reach 206,480). These three regions account for the largest share of the active audience.

What other brands do Mountain resort fans also like?

Beyond Mountain resort itself, the audience over-indexes on Justice (3.17×), Alaska (1.87×), Combat sport (1.7×), and Israel (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.