Rascasse Audience Intelligence

Self storage Audience in United States

A data profile of the people who buy, follow and care about Self storage in United States — modelled from more than twelve digital signal sources. Self storage has an estimated audience of 6,691,276 people in United States.

#3129among Topic in United States#375in Home & Garden

The average Self storage fan in United States is 46.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ace Hardware, Public Storage, Home Renovations, with strongest over-indexing on Ace Hardware (3.43× the country average).

Demographically, the Self storage audience skews more male with an average age of 46.3, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Self storage fan in United States is more male, around 46.3 years old, with strong DIY Mentality tendencies and a notable affinity for Ace Hardware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self storage profile in United States.

Audience size
6.7M
in United States
Gender
43.3%♀
56.7% male
Age
46.3
average years
Country rank
#5218
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self storage fans

43.3% are female, 56.7% are male, average age 46.3.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Self storage audience in United States
MetricValue
Female43.3%
Male56.7%
Average age46.3
Estimated audience size6,691,276
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Self storage audience in United States
Age bracketShare%
16-198%
20-2912%
30-3917%
40-4925%
50+38%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Self storage audience comes from United States.

Worldwide audience distribution share by country for Self storage
CountryShare
United States33.5%
United Kingdom8.0%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self storage audience in United States is strongest.

Fig. 05

Top regions by affinity

Self storage fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K2.50×
02Idaho~70K2.20×
03Tennessee~200K1.84×
04Colorado~200K1.47×
05New York~500K1.44×
06South Carolina~100K1.35×
07Florida~600K1.33×
08California~900K1.26×
09New Hampshire~30K1.21×
10Texas~700K1.19×
11Wyoming~10K1.19×
12Georgia~200K1.17×
13Washington, District of Columbia~20K1.17×
14Washington~200K1.16×
15Oregon~90K1.16×
16Arkansas~60K1.12×
17New Mexico~40K1.10×
18Arizona~100K1.09×
19New Jersey~200K1.05×
20Hawaii~30K1.05×
21Kansas~50K1.04×
22Ohio~200K1.03×
23Virginia~200K1.02×
24Delaware~20K1.02×
25Oklahoma~70K1.01×
26Maine~20K1.00×
27North Carolina~200K0.96×
28Alabama~90K0.96×
29Montana~20K0.96×
30Pennsylvania~200K0.92×
31Nevada~60K0.92×
32Louisiana~80K0.90×
33Illinois~200K0.86×
34Maryland~100K0.86×
35Vermont~10K0.81×
36West Virginia~20K0.78×
37Michigan~100K0.77×
38Connecticut~50K0.77×
39Kentucky~60K0.76×
40Rhode Island~20K0.74×
41Missouri~80K0.72×
42South Dakota~10K0.72×
43Massachusetts~90K0.71×
44Indiana~90K0.71×
45Wisconsin~70K0.68×
46Minnesota~60K0.68×
47Mississippi~40K0.68×
48Nebraska~20K0.66×
49Alaska~8K0.58×
50Iowa~30K0.54×
Fig. 06

Affinity by region

Affinity by region — Self storage, United States
0.54×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self storage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self storage audience
#·InterestCategoryAffinity×
01Herman Miller (manufacturer)Home & Garden9.04×
02Public StorageBusiness & Career6.51×
03DIY ProjectsHome & Garden6.35×
04Home-improvement centerHome & Garden6.03×
05Home RenovationsHome & Garden5.27×
06Extra Space StorageHome & Garden4.57×
07PorchHome & Garden3.86×
08U-HaulBusiness & Career3.83×
09Multi-toolHome & Garden3.80×
10Ace HardwareHome & Garden3.43×
11MachiningBusiness & Career3.39×
12Machine toolHome & Garden3.39×
13BackyardHome & Garden2.77×
14Home Interior DesignHome & Garden2.54×
15CarpentryHome & Garden2.38×
16H.O.M.E.Home & Garden2.27×
17Home DesignHome & Garden2.26×
18Discount TireShopping2.25×
19Cars (film)Movies & TV2.16×
20Freight transportCars & Mobility1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self storage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self storage audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.36×
PatriotismCONSERVATISM1.32×
Risk AppetiteTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self storage audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.90×
TraditionCONSERVATISM0.93×
IndulgenceJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self storage have in United States?

Self storage has an estimated audience of 6,691,276 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Self storage fans?

43.3% of Self storage fans are female, 56.7% are male, with an average age of 46.3 years.

03

Which brands do Self storage fans like most?

Self storage fans show strongest brand affinity for Ace Hardware (3.43×), Public Storage (6.51×), and Home Renovations (5.27×) over the country average.

04

Where do Self storage fans live in United States?

Self storage fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Self storage fans also like?

Beyond Self storage itself, the audience over-indexes on Public Storage (6.51×), Home Renovations (5.27×), U-Haul (3.83×), and Extra Space Storage (4.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Self storage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Self storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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