Rascasse Audience Intelligence

Porch Audience in United States

A data profile of the people who buy, follow and care about Porch in United States — modelled from more than twelve digital signal sources. Porch has an estimated audience of 11,257,410 people in United States.

#2080among Topic in United States#226in Home & Garden

The average Porch fan in United States is 46.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Pergola, Single-family detached home, Home Appliances, with strongest over-indexing on Pergola (8.48× the country average).

Demographically, the Porch audience skews more female with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porch fan in United States is more female, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Pergola.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porch profile in United States.

Audience size
11.3M
in United States
Gender
60.8%♀
39.2% male
Age
46.1
average years
Country rank
#3183
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porch fans

60.8% are female, 39.2% are male, average age 46.1.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Porch audience in United States
MetricValue
Female60.8%
Male39.2%
Average age46.1
Estimated audience size11,257,410
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Porch audience in United States
Age bracketShare%
16-198%
20-2912%
30-3919%
40-4926%
50+36%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Porch audience comes from United States.

Worldwide audience distribution share by country for Porch
CountryShare
United States30.5%
Germany7.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porch audience in United States is strongest.

Fig. 05

Top regions by affinity

Porch fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~500K2.97×
02Georgia~900K2.58×
03Ohio~600K1.79×
04Kentucky~200K1.24×
05North Carolina~400K1.12×
06Texas~1M1.08×
07Virginia~300K1.06×
08California~1.5M1.04×
09South Carolina~200K1.04×
10Hawaii~50K1.04×
11Vermont~20K1.04×
12Pennsylvania~400K1.03×
13Massachusetts~200K1.03×
14Arkansas~100K1.03×
15Illinois~400K0.99×
16New Jersey~300K0.98×
17Washington~200K0.98×
18Minnesota~200K0.98×
19Mississippi~90K0.98×
20Florida~700K0.97×
21Maryland~200K0.96×
22New York~600K0.95×
23Connecticut~100K0.94×
24Arizona~200K0.93×
25Louisiana~100K0.93×
26New Mexico~50K0.93×
27West Virginia~50K0.93×
28Tennessee~200K0.92×
29Delaware~30K0.91×
30Iowa~80K0.90×
31Alaska~20K0.90×
32Indiana~200K0.89×
33Oklahoma~100K0.89×
34Idaho~50K0.89×
35Michigan~300K0.88×
36Utah~90K0.88×
37Kansas~80K0.88×
38Nebraska~50K0.88×
39Maine~40K0.88×
40Rhode Island~30K0.88×
41New Hampshire~40K0.86×
42South Dakota~20K0.81×
43Oregon~100K0.80×
44North Dakota~20K0.80×
45Wisconsin~100K0.79×
46Washington, District of Columbia~30K0.79×
47Missouri~100K0.78×
48Montana~20K0.78×
49Colorado~100K0.77×
50Nevada~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Porch, United States
0.75×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porch audience
#·InterestCategoryAffinity×
01PergolaHome & Garden8.48×
02Multiple listing serviceHome & Garden6.41×
03Single-family detached homeHome & Garden5.93×
04Garden furnitureHome & Garden3.48×
05Microwave ovenHome & Garden2.79×
06PatioHome & Garden2.77×
07KitchenwareHome & Garden2.70×
08Real propertyHome & Garden2.57×
09Ace HardwareHome & Garden2.56×
10Hardware storeHome & Garden2.29×
11Home AppliancesHome & Garden2.21×
12RenovationHome & Garden2.18×
13MenardsHome & Garden2.14×
14Mortgage loansBusiness & Career1.91×
15Shopping mallsShopping1.84×
16SubwayFood & Beverages1.77×
17AirbnbTravel & Leisure1.74×
18ApartmentBusiness & Career1.71×
19Planet FitnessSports1.65×
20FurnitureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porch audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.75×
Quality AwarenessPREMIUM1.53×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porch audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
MindfulnessBALANCE0.88×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porch have in United States?

Porch has an estimated audience of 11,257,410 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Porch fans?

60.8% of Porch fans are female, 39.2% are male, with an average age of 46.1 years.

03

Which brands do Porch fans like most?

Porch fans show strongest brand affinity for Pergola (8.48×), Single-family detached home (5.93×), and Home Appliances (2.21×) over the country average.

04

Where do Porch fans live in United States?

Porch fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Georgia (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Porch fans also like?

Beyond Porch itself, the audience over-indexes on Single-family detached home (5.93×), Home Appliances (2.21×), Renovation (2.18×), and Kitchenware (2.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Porch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Porch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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