Porch Audience in United States
Porch has an estimated audience of 11,257,410 people in United States. 60.8% are female, 39.2% are male, average age 46.1. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Porch audience skews more female with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
Category: Home & Garden · Type: Topic
Demographics of Porch fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 46.1 |
| Estimated audience size | 11,257,410 |
Audience persona
The typical Porch fan in United States is more female, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| MSN | 3.37× | News |
| Pergola | 6.98× | Home & Garden |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Anjelica Huston | 13.68× | Movies & TV |
| Staples (Canada) | 3.16× | Business & Career |
| Great Clips | 3.47× | Beauty & Wellness |
| Home Appliances | 2.31× | Home & Garden |
| Single-family detached home | 5.6× | Home & Garden |
| Planet Fitness | 2.03× | Sports |
| Renovation | 2.19× | Home & Garden |
| Copa Airlines | 11.73× | Travel & Leisure |
| Multiple listing service | 6.84× | Home & Garden |
| Diaper bag | 3.22× | Kids & Family |
| Bank of America | 1.93× | Business & Career |
| Made in USA | 2.85× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.6 |
| Urban Lifestyle | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
| Design Affinity | PREMIUM | 1.15 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| Germany | 7.0% |
| United Kingdom | 5.9% |
See Porch audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Porch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.