Porch Audience in United States
Porch has an estimated audience of 11,257,410 people in United States. 60.8% are female, 39.2% are male, average age 46.1. Top brand affinities: Product design, Israel, UK garage, Jeep Wagoneer, Kendra Scott.
Top brand affinities include Product design, Israel, UK garage, with strongest over-indexing on Product design (2.54× the country average). Demographically, the Porch audience skews more female with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
Category: Home & Garden · Type: Topic
Demographics of Porch fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 46.1 |
| Estimated audience size | 11,257,410 |
Audience persona
The typical Porch fan in United States is more female, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.54× | Business & Career |
| Israel | 2.44× | Travel & Leisure |
| UK garage | 3.98× | Music & Radio |
| Jeep Wagoneer | 3.69× | Cars & Mobility |
| Kendra Scott | 1.53× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 1.79× | Sports |
| Jesse Plemons | 1.57× | Movies & TV |
| Hebe | 2.8× | Home & Garden |
| 9NEWS (KUSA) | 1.79× | Movies & TV |
| Janitor | 2.32× | Home & Garden |
| Stamp collecting | 1.67× | Home & Garden |
| Kento Yamazaki | 3.8× | Movies & TV |
| Paducah, Kentucky | 3.22× | Travel & Leisure |
| Jack White | 1.55× | Movies & TV |
| Meals on Wheels | 1.83× | Food & Beverages |
| Laneige | 1.71× | Beauty & Wellness |
| Charlamagne Tha God | 2.92× | Movies & TV |
| Embroidery Library | 4.52× | Home & Garden |
| Home staging | 1.52× | Home & Garden |
| Kodiak, Alaska | 2.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.6 |
| Urban Lifestyle | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
| Design Affinity | PREMIUM | 1.15 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| Germany | 7.0% |
| United Kingdom | 5.9% |
See Porch audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Porch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.