Rascasse Audience Intelligence

Renovation Audience in United States

A data profile of the people who buy, follow and care about Renovation in United States — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 51,374,609 people in United States.

#281among Topic in United States#22in Home & Garden

The average Renovation fan in United States is 45.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home construction, Menards, Home repair, with strongest over-indexing on Home construction (3.66× the country average).

Demographically, the Renovation audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Renovation fan in United States is balanced, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for Home construction.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renovation profile in United States.

Audience size
51.4M
in United States
Gender
51.7%♀
48.3% male
Age
45.6
average years
Country rank
#385
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Renovation fans

51.7% are female, 48.3% are male, average age 45.6.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Renovation audience in United States
MetricValue
Female51.7%
Male48.3%
Average age45.6
Estimated audience size51,374,609
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Renovation audience in United States
Age bracketShare%
16-196%
20-2914%
30-3920%
40-4925%
50+34%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Renovation audience comes from United States.

Worldwide audience distribution share by country for Renovation
CountryShare
United States20.5%
Japan8.0%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renovation audience in United States is strongest.

Fig. 05

Top regions by affinity

Renovation fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~1M1.83×
02Virginia~1.5M1.37×
03Mississippi~500K1.26×
04Georgia~2M1.19×
05Oregon~700K1.18×
06Arizona~1M1.16×
07Hawaii~300K1.16×
08New York~3.5M1.15×
09North Carolina~1.5M1.12×
10South Carolina~900K1.12×
11Vermont~100K1.11×
12Kansas~400K1.10×
13Maryland~900K1.07×
14Alabama~800K1.07×
15Tennessee~1M1.06×
16Kentucky~700K1.06×
17Oklahoma~600K1.05×
18Washington, District of Columbia~200K1.05×
19Montana~200K1.05×
20Missouri~900K1.04×
21Florida~3.5M1.03×
22Maine~200K1.03×
23Delaware~100K1.03×
24California~5.5M1.02×
25South Dakota~100K1.01×
26Ohio~1.5M1.00×
27Alaska~100K0.99×
28Colorado~800K0.98×
29Michigan~1.5M0.97×
30New Jersey~1.5M0.97×
31Pennsylvania~1.5M0.96×
32Indiana~900K0.96×
33Texas~4M0.95×
34Minnesota~700K0.95×
35Nevada~500K0.94×
36Arkansas~400K0.94×
37West Virginia~200K0.94×
38Rhode Island~200K0.94×
39Connecticut~500K0.93×
40Illinois~1.5M0.91×
41New Hampshire~200K0.91×
42Iowa~400K0.90×
43New Mexico~200K0.90×
44Massachusetts~900K0.89×
45Idaho~200K0.88×
46Nebraska~200K0.88×
47North Dakota~90K0.88×
48Washington~900K0.86×
49Wisconsin~700K0.84×
50Utah~400K0.82×
Fig. 06

Affinity by region

Affinity by region — Renovation, United States
0.82×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renovation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renovation audience
#·InterestCategoryAffinity×
01Home constructionHome & Garden3.66×
02Home Interior DesignHome & Garden3.01×
03Home DesignHome & Garden2.99×
04Landscape designBusiness & Career2.98×
05CarpentryHome & Garden2.93×
06Property finderHome & Garden2.93×
07MenardsHome & Garden2.81×
08Home repairHome & Garden2.67×
09Starter homeHome & Garden2.59×
10H.O.M.E.Home & Garden2.58×
11Kitchen stoveHome & Garden2.50×
12Ace HardwareHome & Garden2.29×
13LandscapingHome & Garden2.24×
14KitchenwareHome & Garden2.21×
15BuildingHome & Garden2.14×
16BathroomHome & Garden1.89×
17Home AppliancesHome & Garden1.68×
18Hobby LobbyHome & Garden1.60×
19Home improvementHome & Garden1.52×
20GardenHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renovation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renovation audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.82×
DIY MentalityTHRILL1.61×
Quality AwarenessPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renovation audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
ExtroversionTHRILL0.88×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Renovation have in United States?

Renovation has an estimated audience of 51,374,609 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Renovation fans?

51.7% of Renovation fans are female, 48.3% are male, with an average age of 45.6 years.

03

Which brands do Renovation fans like most?

Renovation fans show strongest brand affinity for Home construction (3.66×), Menards (2.81×), and Home repair (2.67×) over the country average.

04

Where do Renovation fans live in United States?

Renovation fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Renovation fans also like?

Beyond Renovation itself, the audience over-indexes on Menards (2.81×), Home repair (2.67×), Home Design (2.99×), and Carpentry (2.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Renovation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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