Renovation Audience in United States

Renovation logo

Renovation has an estimated audience of 51,374,609 people in United States. 51.7% are female, 48.3% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Lowe's, Home repair, Menards, Home Design.

The average Renovation fan in United States is 45.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Lowe's, Home repair, with strongest over-indexing on Home construction (3.66× the country average). Demographically, the Renovation audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Renovation fans

Demographic split for Renovation audience in United States
MetricValue
Female51.7%
Male48.3%
Average age45.6
Estimated audience size51,374,609

Audience persona

The typical Renovation fan in United States is balanced, around 45.6 years old, with strong DIY Mentality tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Renovation in United States
RegionReachAffinity
California6,344,0751.12×
Texas4,507,8421.02×
Florida3,805,3701.09×
New York3,526,6131.23×
Georgia2,088,0011.32×
North Carolina1,808,9771.17×
Pennsylvania1,683,5350.97×
Illinois1,653,4580.97×
Ohio1,653,2121.04×
Virginia1,415,6841.13×
Arizona1,365,7141.3×
New Jersey1,354,5631.04×
Michigan1,323,8790.99×
Louisiana1,282,1211.94×
Tennessee1,127,8641.09×
Washington947,6220.92×
Massachusetts926,7520.92×
Maryland925,7301.05×
Indiana915,5660.98×
South Carolina906,8511.17×
Missouri815,2000.98×
Alabama794,3351.11×
Colorado790,3530.98×
Wisconsin674,8680.87×
Minnesota674,0960.92×
Oregon670,1261.14×
Kentucky658,8271.02×
Mississippi522,2031.23×
Oklahoma505,8950.89×
Connecticut484,3560.94×
Nevada465,9830.94×
Kansas405,8021×
Arkansas401,5620.95×
Utah370,7490.81×
Iowa345,6330.82×
Hawaii274,1311.24×
New Mexico215,0140.83×
Idaho213,5500.83×
Maine201,8271.1×
Nebraska200,3880.78×
West Virginia199,0720.83×
New Hampshire191,1770.94×
Washington, District of Columbia169,9761.1×
Montana152,0041.07×
Delaware138,7140.98×
Rhode Island134,8750.82×
South Dakota117,0590.99×
Vermont106,6851.18×
Alaska89,0340.81×
North Dakota69,1330.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Renovation audience
BrandAffinityCategory
Home construction3.66×Home & Garden
Lowe's2.05×Shopping
Home repair2.67×Home & Garden
Menards2.81×Home & Garden
Home Design2.99×Home & Garden
Carpentry2.93×Home & Garden
Home improvement1.52×Home & Garden
Landscape design2.98×Business & Career
Property finder2.93×Home & Garden
Home Interior Design3.01×Home & Garden
Kitchen stove2.5×Home & Garden
Ace Hardware2.29×Home & Garden
Landscaping2.24×Home & Garden
Hobby Lobby1.6×Home & Garden
Home Appliances1.68×Home & Garden
Garden1.5×Home & Garden
Kitchenware2.21×Home & Garden
Building2.14×Home & Garden
Bathroom1.89×Home & Garden
Starter home2.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Renovation audience
TraitClusterScore
DIY MentalityTHRILL4.32
Design AffinityPREMIUM2.1
Luxury OrientationPREMIUM1.5
SustainabilityBALANCE1.37
IndulgenceJOY1.28
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Renovation
CountryShare
United States20.5%
Japan8.0%
United Kingdom5.4%

See Renovation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Renovation have in United States?

Renovation has an estimated audience of 51,374,609 people in United States, concentrated in California and Texas.

What is the gender split and age of Renovation fans?

51.7% of Renovation fans are female, 48.3% are male, with an average age of 45.6 years.

Which brands do Renovation fans like most?

Renovation fans show strongest brand affinity for Home construction (3.66×), Lowe's (2.05×), and Home repair (2.67×) over the country average.

Where do Renovation fans live in United States?

Renovation fans in United States are most concentrated in California (reach 6,344,075), Texas (reach 4,507,842), and Florida (reach 3,805,370). These three regions account for the largest share of the active audience.

What other brands do Renovation fans also like?

Beyond Renovation itself, the audience over-indexes on Lowe's (2.05×), Home repair (2.67×), Menards (2.81×), and Home Design (2.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.