Renovation Audience in Brazil
Renovation has an estimated audience of 9,882,365 people in Brazil. 57.0% are female, 43.0% are male, average age 44.7. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Condominio, Modern architecture, Wallpaper (magazine), Dining room, Furniture.
The average Renovation fan in Brazil is 44.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Condominio, Modern architecture, Wallpaper (magazine), with strongest over-indexing on Condominio (2.22× the country average). Demographically, the Renovation audience skews more female with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Renovation fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.7 |
| Estimated audience size | 9,882,365 |
Audience persona
The typical Renovation fan in Brazil is more female, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Condominio.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,206,957 | 0.86× |
| Rio de Janeiro | 808,225 | 0.87× |
| Minas Gerais | 675,933 | 0.66× |
| Santa Catarina | 459,100 | 1.01× |
| Rio Grande do Sul | 442,019 | 0.76× |
| Paraná | 347,385 | 0.58× |
| Bahia | 342,414 | 0.53× |
| Pernambuco | 339,442 | 0.75× |
| Ceará | 279,803 | 0.65× |
| Goiás | 213,486 | 0.57× |
| Alagoas | 160,555 | 1.11× |
| Federal District | 153,821 | 0.93× |
| Maranhão | 146,677 | 0.59× |
| Mato Grosso do Sul | 140,143 | 0.97× |
| Paraíba | 138,886 | 0.7× |
| Espírito Santo | 135,716 | 0.66× |
| Rio Grande do Norte | 127,257 | 0.77× |
| Piauí | 126,798 | 0.92× |
| Pará | 120,499 | 0.37× |
| Amazonas | 111,879 | 0.65× |
| Sergipe | 111,645 | 1.08× |
| Rondônia | 109,155 | 1.33× |
| Mato Grosso | 102,126 | 0.55× |
| Tocantins | 95,839 | 1.47× |
| Roraima | 89,324 | 3.2× |
| Amapá | 82,427 | 2.35× |
| Acre | 72,273 | 2.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Condominio | 2.22× | Home & Garden |
| Modern architecture | 2.76× | Arts & Culture |
| Wallpaper (magazine) | 3.42× | Home & Garden |
| Dining room | 2.97× | Home & Garden |
| Furniture | 1.53× | Home & Garden |
| Apartment | 1.8× | Business & Career |
| Home repair | 3.79× | Home & Garden |
| Home improvement | 1.67× | Home & Garden |
| Real property | 1.73× | Home & Garden |
| Household | 2.08× | Home & Garden |
| Funding | 1.73× | Business & Career |
| Gated community | 1.57× | Home & Garden |
| Bed | 1.86× | Home & Garden |
| Blanket | 2.73× | Home & Garden |
| Living room | 2.35× | Home & Garden |
| Bedding | 2.37× | Home & Garden |
| Air travel | 1.58× | Travel & Leisure |
| Architect | 2.44× | Home & Garden |
| Home décor products | 2.96× | Home & Garden |
| Bedroom | 3.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.66 |
| Design Affinity | PREMIUM | 1.86 |
| Luxury Orientation | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.56 |
| Indulgence | JOY | 1.32 |
| Mindfulness | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
See Renovation audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Renovation have in Brazil?
Renovation has an estimated audience of 9,882,365 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Renovation fans?
57.0% of Renovation fans are female, 43.0% are male, with an average age of 44.7 years.
Which brands do Renovation fans like most?
Renovation fans show strongest brand affinity for Condominio (2.22×), Modern architecture (2.76×), and Wallpaper (magazine) (3.42×) over the country average.
Where do Renovation fans live in Brazil?
Renovation fans in Brazil are most concentrated in São Paulo (reach 2,206,957), Rio de Janeiro (reach 808,225), and Minas Gerais (reach 675,933). These three regions account for the largest share of the active audience.
What other brands do Renovation fans also like?
Beyond Renovation itself, the audience over-indexes on Modern architecture (2.76×), Wallpaper (magazine) (3.42×), Dining room (2.97×), and Furniture (1.53×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.