A data profile of the people who buy, follow and care about Condominio in Brazil — modelled from more than twelve digital signal sources. Condominio has an estimated audience of 10,553,010 people in Brazil.
Condominio has an estimated audience of 10,553,010 people in Brazil. 65.1% are female, 34.9% are male, average age 41.5. Top brand affinities: Mortgage loans, Caixa Econômica Federal, Furniture, Renovation, Medicine.
Top brand affinities include Mortgage loans, Caixa Econômica Federal, Furniture, with strongest over-indexing on Mortgage loans (4.37× the country average).
Demographically, the Condominio audience skews more female with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Condominio fan in Brazil is more female, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Condominio profile in Brazil.
65.1% are female, 34.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 41.5 |
| Estimated audience size | 10,553,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Condominio audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 38.8% |
| United States | 7.6% |
| Japan | 5.1% |
The strongest cross-interests of the Condominio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage loans | Business & Career | 4.37× | ||
| 02 | First-time buyer | Shopping | 4.36× | ||
| 03 | Mobile banking | Business & Career | 3.50× | ||
| 04 | Duvet | Home & Garden | 2.89× | ||
| 05 | Hardware store | Home & Garden | 2.38× | ||
| 06 | Caixa Econômica Federal | Business & Career | 2.36× | ||
| 07 | Renovation | Home & Garden | 2.22× | ||
| 08 | Blanket | Home & Garden | 2.16× | ||
| 09 | Business class | Travel & Leisure | 2.07× | ||
| 10 | Real property | Home & Garden | 1.84× | ||
| 11 | Lojas Renner | Fashion & Accessoires | 1.67× | ||
| 12 | JusBrasil | Internet & Social Media | 1.64× | ||
| 13 | Riachuelo | Shopping | 1.62× | ||
| 14 | mulheres | Movies & TV | 1.62× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 16 | Furniture | Home & Garden | 1.56× | ||
| 17 | PCI Concursos | Shopping | 1.55× | ||
| 18 | Air travel | Travel & Leisure | 1.52× | ||
| 19 | Art jewelry | Fashion & Accessoires | 1.51× | ||
| 20 | Medicine | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.06× | |
| Design Affinity | PREMIUM | 2.04× | |
| Quality Awareness | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.71× | |
| Extroversion | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Condominio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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