A data profile of the people who buy, follow and care about JusBrasil in Brazil — modelled from more than twelve digital signal sources. JusBrasil has an estimated audience of 9,134,959 people in Brazil.
The average JusBrasil fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Casablanca (film), El Bosque University, Ditto Music, with strongest over-indexing on Casablanca (film) (32.51× the country average).
Demographically, the JusBrasil audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical JusBrasil fan in Brazil is more female, around 40.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Casablanca (film).
The key figures that characterise the JusBrasil profile in Brazil.
65.2% are female, 34.8% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 40.7 |
| Estimated audience size | 9,134,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide JusBrasil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.8% |
| Portugal | 0.4% |
| United States | 0.4% |
Where the JusBrasil audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rondônia | ~100K | 1.51× | |
| 02 | Mato Grosso | ~200K | 1.32× | |
| 03 | Goiás | ~400K | 1.29× | |
| 04 | Mato Grosso do Sul | ~200K | 1.23× | |
| 05 | Tocantins | ~70K | 1.10× | |
| 06 | Bahia | ~700K | 1.09× | |
| 07 | Piauí | ~100K | 1.04× | |
| 08 | Paraíba | ~200K | 1.01× | |
| 09 | Sergipe | ~100K | 1.01× | |
| 10 | Paraná | ~600K | 1.00× | |
| 11 | Santa Catarina | ~400K | 1.00× | |
| 12 | Minas Gerais | ~900K | 0.98× | |
| 13 | Rio Grande do Norte | ~100K | 0.98× | |
| 14 | Rio de Janeiro | ~800K | 0.94× | |
| 15 | Amazonas | ~100K | 0.94× | |
| 16 | São Paulo | ~2M | 0.93× | |
| 17 | Espírito Santo | ~200K | 0.91× | |
| 18 | Amapá | ~30K | 0.90× | |
| 19 | Pernambuco | ~400K | 0.89× | |
| 20 | Maranhão | ~200K | 0.89× | |
| 21 | Acre | ~30K | 0.89× | |
| 22 | Alagoas | ~100K | 0.88× | |
| 23 | Federal District | ~100K | 0.87× | |
| 24 | Rio Grande do Sul | ~500K | 0.86× | |
| 25 | Roraima | ~20K | 0.86× | |
| 26 | Ceará | ~300K | 0.84× | |
| 27 | Pará | ~200K | 0.82× |
The strongest cross-interests of the JusBrasil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Bosque University | Business & Career | 89.59× | ||
| 02 | Ditto Music | Music & Radio | 67.25× | ||
| 03 | Casablanca (film) | Movies & TV | 32.51× | ||
| 04 | Ethanol fuel | Home & Garden | 29.81× | ||
| 05 | Government procurement | Politics & Society | 17.22× | ||
| 06 | APEX | Music & Radio | 14.11× | ||
| 07 | ConJur | Technology & Electronics | 12.21× | ||
| 08 | Environmental law | Politics & Society | 11.40× | ||
| 09 | International criminal law | Politics & Society | 8.61× | ||
| 10 | Law firm | Business & Career | 4.73× | ||
| 11 | sbt | Movies & TV | 3.20× | ||
| 12 | Court | Business & Career | 3.17× | ||
| 13 | Jazz music | Music & Radio | 1.95× | ||
| 14 | Parent | Kids & Family | 1.91× | ||
| 15 | Politics and social issues | Politics & Society | 1.81× | ||
| 16 | Harry Potter | Movies & TV | 1.79× | ||
| 17 | Printing | Technology & Electronics | 1.73× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.64× | ||
| 19 | Culture | Literature | 1.61× | ||
| 20 | Psychology | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.19× | |
| Sustainability | BALANCE | 1.48× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Extroversion | THRILL | 0.74× | |
| Convenience Orientation | PREMIUM | 0.74× |
JusBrasil has an estimated audience of 9,134,959 people in Brazil, concentrated in São Paulo and Minas Gerais.
65.2% of JusBrasil fans are female, 34.8% are male, with an average age of 40.7 years.
JusBrasil fans show strongest brand affinity for Casablanca (film) (32.51×), El Bosque University (89.59×), and Ditto Music (67.25×) over the country average.
JusBrasil fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~900K), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
Beyond JusBrasil itself, the audience over-indexes on El Bosque University (89.59×), Ditto Music (67.25×), Environmental law (11.4×), and Ethanol fuel (29.81×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for JusBrasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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