A data profile of the people who buy, follow and care about Printing in Brazil — modelled from more than twelve digital signal sources. Printing has an estimated audience of 17,865,725 people in Brazil.
Printing has an estimated audience of 17,865,725 people in Brazil. 61.9% are female, 38.1% are male, average age 40.4. Top brand affinities: MSN, Samsung, Hypermarket, JusBrasil, Documentary movies.
Top brand affinities include MSN, Samsung, Hypermarket, with strongest over-indexing on MSN (1.74× the country average).
Demographically, the Printing audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Printing fan in Brazil is more female, around 40.4 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Printing profile in Brazil.
61.9% are female, 38.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 40.4 |
| Estimated audience size | 17,865,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Printing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yahoo! | Internet & Social Media | 2.10× | ||
| 02 | Marie Curie | Business & Career | 1.89× | ||
| 03 | Strawberry | Food & Beverages | 1.88× | ||
| 04 | Deborah Secco | Movies & TV | 1.75× | ||
| 05 | veterinaria | Pets & Animals | 1.75× | ||
| 06 | MSN | News | 1.74× | ||
| 07 | JusBrasil | Internet & Social Media | 1.73× | ||
| 08 | Spanish language | Politics & Society | 1.73× | ||
| 09 | Bossa nova | Music & Radio | 1.73× | ||
| 10 | Xabi Alonso | Sports | 1.73× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.66× | ||
| 12 | United Nations | Politics & Society | 1.63× | ||
| 13 | Notebook | Technology & Electronics | 1.63× | ||
| 14 | Juliana Paes | Movies & TV | 1.62× | ||
| 15 | Samsung | Technology & Electronics | 1.59× | ||
| 16 | Hypermarket | Shopping | 1.59× | ||
| 17 | Duvet | Home & Garden | 1.59× | ||
| 18 | Tok&Stok | Home & Garden | 1.57× | ||
| 19 | Liam Neeson | Movies & TV | 1.52× | ||
| 20 | Documentary movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.31× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Creativity | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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