A data profile of the people who buy, follow and care about Printing in India — modelled from more than twelve digital signal sources. Printing has an estimated audience of 19,142,937 people in India.
Printing has an estimated audience of 19,142,937 people in India. 27.9% are female, 72.1% are male, average age 32.5. Top brand affinities: Videography, Embroidery, Weaving, England cricket team, NDTV.
Top brand affinities include Videography, Embroidery, Weaving, with strongest over-indexing on Videography (2.3× the country average).
Demographically, the Printing audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Printing fan in India is more male, around 32.5 years old, with strong Indulgence tendencies and a notable affinity for Videography.
The key figures that characterise the Printing profile in India.
27.9% are female, 72.1% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 32.5 |
| Estimated audience size | 19,142,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Printing audience comes from India.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 2.30× | ||
| 02 | Weaving | Fashion & Accessoires | 2.25× | ||
| 03 | Real property | Home & Garden | 2.03× | ||
| 04 | Textile industry | Fashion & Accessoires | 2.01× | ||
| 05 | Crossword | Games | 1.99× | ||
| 06 | Embroidery | Home & Garden | 1.91× | ||
| 07 | Mahesh Babu | Movies & TV | 1.65× | ||
| 08 | OnePlus | Technology & Electronics | 1.62× | ||
| 09 | Priyanka Chopra | Movies & TV | 1.61× | ||
| 10 | Hoodie | Fashion & Accessoires | 1.61× | ||
| 11 | Roulette | Games | 1.60× | ||
| 12 | Alia Bhatt | Movies & TV | 1.58× | ||
| 13 | England cricket team | Sports | 1.57× | ||
| 14 | NDTV | Movies & TV | 1.57× | ||
| 15 | Sewing | Home & Garden | 1.56× | ||
| 16 | Watercolor painting | Arts & Culture | 1.56× | ||
| 17 | Ranveer Singh | Movies & TV | 1.52× | ||
| 18 | Hrithik Roshan | Movies & TV | 1.52× | ||
| 19 | BSE SENSEX | Business & Career | 1.51× | ||
| 20 | Akshay Kumar | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.21× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Quality Awareness | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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