A data profile of the people who buy, follow and care about Printing in Belgium — modelled from more than twelve digital signal sources. Printing has an estimated audience of 2,617,867 people in Belgium.
Printing has an estimated audience of 2,617,867 people in Belgium. 56.6% are female, 43.4% are male, average age 43.5. Top brand affinities: Do it yourself (DIY), Crossword, Bol.com, HEMA, Innovation.
Top brand affinities include Do it yourself (DIY), Crossword, Bol.com, with strongest over-indexing on Do it yourself (DIY) (1.69× the country average).
Demographically, the Printing audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Printing fan in Belgium is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Printing profile in Belgium.
56.6% are female, 43.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.5 |
| Estimated audience size | 2,617,867 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Printing audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 3.23× | ||
| 02 | Digital printing | Arts & Culture | 2.51× | ||
| 03 | Watercolor painting | Arts & Culture | 2.16× | ||
| 04 | Poster | Arts & Culture | 2.15× | ||
| 05 | Child development | Business & Career | 1.83× | ||
| 06 | Diary | Kids & Family | 1.70× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 1.69× | ||
| 08 | Uniqlo | Shopping | 1.69× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.69× | ||
| 10 | New Balance | Fashion & Accessoires | 1.69× | ||
| 11 | Bol.com | Shopping | 1.68× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.65× | ||
| 13 | Danish design | Home & Garden | 1.63× | ||
| 14 | Chanel | Fashion & Accessoires | 1.61× | ||
| 15 | Musical film | Movies & TV | 1.59× | ||
| 16 | Eurostar | Cars & Mobility | 1.56× | ||
| 17 | Political science | Business & Career | 1.52× | ||
| 18 | HEMA | Shopping | 1.51× | ||
| 19 | Luxury real estate | Business & Career | 1.51× | ||
| 20 | Innovation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Individualism | JOY | 1.27× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Convenience Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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