A data profile of the people who buy, follow and care about Printing in Netherlands — modelled from more than twelve digital signal sources. Printing has an estimated audience of 4,354,439 people in Netherlands.
The average Printing fan in Netherlands is 44.7 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Algemeen Dagblad, Rabobank, Current events, with strongest over-indexing on Algemeen Dagblad (1.5× the country average).
Demographically, the Printing audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Printing fan in Netherlands is more female, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for Algemeen Dagblad.
The key figures that characterise the Printing profile in Netherlands.
60.3% are female, 39.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 44.7 |
| Estimated audience size | 4,354,439 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Printing audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
Where the Printing audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2M | 2.59× | |
| 02 | Zuid-Holland | ~1.5M | 1.34× | |
| 03 | Utrecht | ~400K | 1.17× | |
| 04 | Groningen | ~200K | 1.17× | |
| 05 | Limburg | ~300K | 0.96× | |
| 06 | North Brabant | ~700K | 0.94× | |
| 07 | Flevoland | ~100K | 0.93× | |
| 08 | Overijssel | ~200K | 0.80× | |
| 09 | Gelderland | ~400K | 0.77× | |
| 10 | Friesland | ~100K | 0.69× | |
| 11 | Zeeland | ~60K | 0.69× | |
| 12 | Drenthe | ~90K | 0.67× |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 3.44× | ||
| 02 | Crossword | Games | 2.56× | ||
| 03 | Real property | Home & Garden | 2.06× | ||
| 04 | Sunweb | Travel & Leisure | 1.94× | ||
| 05 | Belgium | Travel & Leisure | 1.90× | ||
| 06 | MSN | News | 1.80× | ||
| 07 | Rabobank | Business & Career | 1.66× | ||
| 08 | Current events | Arts & Culture | 1.66× | ||
| 09 | Libelle | Pets & Animals | 1.66× | ||
| 10 | Black Friday (shopping) | Shopping | 1.64× | ||
| 11 | Center Parcs | Travel & Leisure | 1.60× | ||
| 12 | TUI | Travel & Leisure | 1.59× | ||
| 13 | dumpert.nl | Movies & TV | 1.59× | ||
| 14 | Pets | Pets & Animals | 1.56× | ||
| 15 | Hornbach | Shopping | 1.56× | ||
| 16 | Happiness | Health | 1.52× | ||
| 17 | Aldi | Shopping | 1.51× | ||
| 18 | Algemeen Dagblad | News | 1.50× | ||
| 19 | Games | Games | 1.50× | ||
| 20 | Bol.com | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.91× | |
| Creativity | OPEN | 0.92× | |
| Design Affinity | PREMIUM | 0.95× |
Printing has an estimated audience of 4,354,439 people in Netherlands, concentrated in North Holland and Zuid-Holland.
60.3% of Printing fans are female, 39.7% are male, with an average age of 44.7 years.
Printing fans show strongest brand affinity for Algemeen Dagblad (1.5×), Rabobank (1.66×), and Current events (1.66×) over the country average.
Printing fans in Netherlands are most concentrated in North Holland (reach ~2M), Zuid-Holland (reach ~1.5M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Printing itself, the audience over-indexes on Rabobank (1.66×), Current events (1.66×), Pets (1.56×), and Games (1.5×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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