A data profile of the people who buy, follow and care about Printing in United Kingdom — modelled from more than twelve digital signal sources. Printing has an estimated audience of 18,686,005 people in United Kingdom.
The average Printing fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (3.24× the country average).
Demographically, the Printing audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Printing fan in United Kingdom is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Printing profile in United Kingdom.
59.8% are female, 40.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 44.8 |
| Estimated audience size | 18,686,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Printing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
Where the Printing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.43× | |
| 02 | Yorkshire and the Humber | ~2M | 1.36× | |
| 03 | Northern Ireland | ~600K | 1.11× | |
| 04 | East of England | ~2M | 1.10× | |
| 05 | Wales | ~1M | 1.10× | |
| 06 | North East | ~800K | 1.08× | |
| 07 | Scotland | ~1.5M | 0.98× | |
| 08 | South East | ~2M | 0.89× | |
| 09 | East Midlands | ~1M | 0.83× | |
| 10 | South West | ~1.5M | 0.82× | |
| 11 | England | ~14M | 0.80× | |
| 12 | North West | ~1M | 0.52× |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.24× | ||
| 02 | Pierce Brosnan | Movies & TV | 2.98× | ||
| 03 | Adoption | Kids & Family | 2.80× | ||
| 04 | Sketch comedy | Movies & TV | 2.71× | ||
| 05 | Satire | Literature | 2.58× | ||
| 06 | Margot Robbie | Movies & TV | 2.54× | ||
| 07 | Esso | Cars & Mobility | 2.32× | ||
| 08 | Risk management | Business & Career | 2.27× | ||
| 09 | Refrigerator | Home & Garden | 2.25× | ||
| 10 | Hobby | Home & Garden | 2.11× | ||
| 11 | Betfair | Games | 2.06× | ||
| 12 | Hot tub | Home & Garden | 2.05× | ||
| 13 | William Hill (bookmaker) | Games | 1.94× | ||
| 14 | Mobile home | Cars & Mobility | 1.94× | ||
| 15 | Mother's Day | Kids & Family | 1.90× | ||
| 16 | Internet & Social Media | 1.77× | |||
| 17 | Distilled beverage | Food & Beverages | 1.76× | ||
| 18 | Volunteering | Politics & Society | 1.71× | ||
| 19 | Kitchen | Home & Garden | 1.58× | ||
| 20 | Aldi | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Convenience Orientation | PREMIUM | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Indulgence | JOY | 0.91× | |
| Quality Awareness | PREMIUM | 0.92× |
Printing has an estimated audience of 18,686,005 people in United Kingdom, concentrated in England and South East.
59.8% of Printing fans are female, 40.2% are male, with an average age of 44.8 years.
Printing fans show strongest brand affinity for Wikipedia (3.24×), Hobby (2.11×), and Kitchen (1.58×) over the country average.
Printing fans in United Kingdom are most concentrated in England (reach ~14M), South East (reach ~2M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Printing itself, the audience over-indexes on Hobby (2.11×), Kitchen (1.58×), William Hill (bookmaker) (1.94×), and Satire (2.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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