Printing Audience in United Kingdom
Printing has an estimated audience of 18,686,005 people in United Kingdom. 59.8% are female, 40.2% are male, average age 44.8. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Hobby, Weddings, WhatsApp, Distilled beverage, TUI.
The average Printing fan in United Kingdom is 44.8 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Hobby, Weddings, WhatsApp, with strongest over-indexing on Hobby (1.93× the country average). Demographically, the Printing audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Printing fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 44.8 |
| Estimated audience size | 18,686,005 |
Audience persona
The typical Printing fan in United Kingdom is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,927,330 | 0.8× |
| South East | 2,219,559 | 0.88× |
| Yorkshire and the Humber | 2,043,844 | 1.36× |
| East of England | 1,880,878 | 1.1× |
| Scotland | 1,654,060 | 0.98× |
| South West | 1,249,593 | 0.81× |
| Wales | 1,176,772 | 1.1× |
| West Midlands | 1,150,174 | 1.44× |
| East Midlands | 1,076,266 | 0.82× |
| North West | 998,918 | 0.5× |
| North East | 788,307 | 1.08× |
| Northern Ireland | 638,733 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.93× | Home & Garden |
| Weddings | 1.9× | Kids & Family |
| 1.75× | Internet & Social Media | |
| Distilled beverage | 1.7× | Food & Beverages |
| TUI | 1.74× | Travel & Leisure |
| Betfair | 2.22× | Games |
| Refrigerator | 2.02× | Home & Garden |
| William Hill (bookmaker) | 1.63× | Games |
| TripAdvisor | 1.72× | Travel & Leisure |
| DeviantArt | 3.01× | Internet & Social Media |
| Satire | 2.08× | Literature |
| Crossword | 2.08× | Games |
| Bored Panda | 2.94× | Internet & Social Media |
| Luxury yacht | 2.34× | Travel & Leisure |
| Expensive Taste | 1.9× | Business & Career |
| Home business | 2.97× | Business & Career |
| Mango | 2.89× | Shopping |
| Purchase discount | 2.65× | Shopping |
| Mobile home | 1.82× | Cars & Mobility |
| Real property | 1.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.11 |
| Convenience Orientation | PREMIUM | 1.08 |
| Extroversion | THRILL | 1.05 |
| Luxury Orientation | PREMIUM | 1.04 |
| Social Media Usage | JOY | 1.02 |
| Community Orientation | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
See Printing audiences in other countries
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Printing have in United Kingdom?
Printing has an estimated audience of 18,686,005 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Printing fans?
59.8% of Printing fans are female, 40.2% are male, with an average age of 44.8 years.
Which brands do Printing fans like most?
Printing fans show strongest brand affinity for Hobby (1.93×), Weddings (1.9×), and WhatsApp (1.75×) over the country average.
Where do Printing fans live in United Kingdom?
Printing fans in United Kingdom are most concentrated in England (reach 13,927,330), South East (reach 2,219,559), and Yorkshire and the Humber (reach 2,043,844). These three regions account for the largest share of the active audience.
What other brands do Printing fans also like?
Beyond Printing itself, the audience over-indexes on Weddings (1.9×), WhatsApp (1.75×), Distilled beverage (1.7×), and TUI (1.74×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.