Rascasse Audience Intelligence

Printing Audience in United States

A data profile of the people who buy, follow and care about Printing in United States — modelled from more than twelve digital signal sources. Printing has an estimated audience of 84,560,004 people in United States.

#98among Topic in United States#10in Technology & Electronics

The average Printing fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Google, Real property, with strongest over-indexing on Planet Fitness (1.55× the country average).

Demographically, the Printing audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Printing fan in United States is balanced, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Planet Fitness.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Printing profile in United States.

Audience size
84.6M
in United States
Gender
54.8%♀
45.2% male
Age
43.1
average years
Country rank
#122
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Printing fans

54.8% are female, 45.2% are male, average age 43.1.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Printing audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.1
Estimated audience size84,560,004
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Printing audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Printing audience comes from United States.

Worldwide audience distribution share by country for Printing
CountryShare
United States22.8%
India5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Printing audience in United States is strongest.

Fig. 05

Top regions by affinity

Printing fans by region: top regions in United States
#RegionReachAffinity×
01New York~7M1.53×
02Washington, District of Columbia~400K1.42×
03California~13M1.36×
04Washington~2M1.24×
05Florida~7M1.19×
06Texas~8.5M1.16×
07Utah~900K1.16×
08Oregon~1M1.15×
09Nevada~900K1.15×
10Massachusetts~2M1.14×
11Georgia~3M1.10×
12New Jersey~2.5M1.09×
13Illinois~3M1.08×
14Arizona~2M1.05×
15Colorado~1.5M1.05×
16Alabama~1M1.03×
17Hawaii~400K1.03×
18Pennsylvania~3M1.02×
19Louisiana~1M1.02×
20Mississippi~700K1.02×
21North Carolina~2.5M1.01×
22Michigan~2M1.00×
23Tennessee~1.5M1.00×
24Indiana~1.5M1.00×
25Virginia~2M0.99×
26South Carolina~1.5M0.99×
27Idaho~400K0.99×
28Minnesota~1M0.98×
29Kentucky~1M0.98×
30Oklahoma~900K0.97×
31Arkansas~700K0.97×
32South Dakota~200K0.97×
33Maryland~1.5M0.95×
34Kansas~600K0.95×
35New Mexico~400K0.95×
36Connecticut~800K0.94×
37Maine~300K0.94×
38Montana~200K0.94×
39Ohio~2.5M0.93×
40West Virginia~400K0.93×
41North Dakota~200K0.93×
42Nebraska~400K0.92×
43Rhode Island~200K0.92×
44Missouri~1M0.90×
45Wisconsin~1M0.90×
46Iowa~600K0.88×
47Delaware~200K0.88×
48New Hampshire~300K0.87×
49Vermont~100K0.87×
50Alaska~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Printing, United States
0.85×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Printing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Printing audience
#·InterestCategoryAffinity×
01Demi MooreMovies & TV2.17×
02Billy Bob ThorntonMovies & TV2.13×
03Diaper bagKids & Family2.09×
04CrosswordGames1.86×
05Real propertyHome & Garden1.81×
06Made in USABusiness & Career1.76×
07MeteorologyHome & Garden1.68×
08Political scienceBusiness & Career1.65×
09AdoptionKids & Family1.64×
10Risk managementBusiness & Career1.60×
11DentistryBusiness & Career1.58×
12DoughFood & Beverages1.58×
13DemocracyPolitics & Society1.56×
14Planet FitnessSports1.55×
15Creative CommonsTechnology & Electronics1.55×
16GeneticsKids & Family1.53×
17MetaphysicsBusiness & Career1.53×
18Diane KeatonMovies & TV1.53×
19Movie theaterMovies & TV1.51×
20GoogleInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Printing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Printing audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.19×
ExtroversionTHRILL1.19×
IndulgenceJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Printing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Pet OwnershipJOY0.92×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Printing have in United States?

Printing has an estimated audience of 84,560,004 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Printing fans?

54.8% of Printing fans are female, 45.2% are male, with an average age of 43.1 years.

03

Which brands do Printing fans like most?

Printing fans show strongest brand affinity for Planet Fitness (1.55×), Google (1.5×), and Real property (1.81×) over the country average.

04

Where do Printing fans live in United States?

Printing fans in United States are most concentrated in California (reach ~13M), Texas (reach ~8.5M), and New York (reach ~7M). These three regions account for the largest share of the active audience.

05

What other brands do Printing fans also like?

Beyond Printing itself, the audience over-indexes on Google (1.5×), Real property (1.81×), Genetics (1.53×), and Diaper bag (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Printing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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