Printing Audience in United States

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Printing has an estimated audience of 84,560,004 people in United States. 54.8% are female, 45.2% are male, average age 43.1. Top regions: California, New York, Texas. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Printing fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (16.08× the country average). Demographically, the Printing audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Printing fans

Demographic split for Printing audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.1
Estimated audience size84,560,004

Audience persona

The typical Printing fan in United States is balanced, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Printing in United States
RegionReachAffinity
California15,508,2211.67×
New York9,384,9041.99×
Texas8,924,4711.23×
Florida7,619,2411.33×
Illinois3,357,7211.19×
Georgia2,802,6291.08×
Pennsylvania2,766,2810.97×
New Jersey2,683,4841.25×
Washington2,637,0131.55×
North Carolina2,557,3951.01×
Michigan2,190,3190.99×
Ohio2,176,3250.84×
Virginia2,107,6181.02×
Massachusetts1,940,5311.16×
Arizona1,839,6451.07×
Colorado1,607,0101.21×
Tennessee1,566,1790.92×
Indiana1,510,7510.98×
Maryland1,334,1460.92×
Oregon1,328,2761.37×
Missouri1,179,6600.87×
Minnesota1,156,6400.95×
South Carolina1,077,8770.85×
Wisconsin1,057,7530.83×
Nevada1,017,4751.24×
Utah983,8571.3×
Louisiana903,1270.83×
Alabama840,6700.71×
Oklahoma823,6530.88×
Kentucky796,1250.75×
Connecticut739,3450.87×
Kansas575,7380.86×
Arkansas566,4910.81×
Iowa553,9270.8×
Mississippi532,1400.76×
Washington, District of Columbia448,1751.76×
Idaho424,1751×
Hawaii404,3811.11×
New Mexico376,9020.89×
Nebraska328,1380.77×
Maine264,4870.87×
New Hampshire264,0890.79×
West Virginia257,6200.65×
Rhode Island227,9510.85×
Montana201,4160.86×
Delaware163,3100.7×
Alaska143,6520.79×
South Dakota131,6040.67×
North Dakota128,1380.74×
Vermont123,5850.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Printing audience
BrandAffinityCategory
Goop16.08×Internet & Social Media
Governor of Michigan19.96×Politics & Society
Vocal harmony10.65×Music & Radio
Grinch8.26×Movies & TV
Wok13.28×Food & Beverages
Google Home11.99×Technology & Electronics
Hibachi13.99×Food & Beverages
Cherish (group)17.68×Music & Radio
Hipster15.47×Politics & Society
Grace Slick14.06×Music & Radio
Fairy godmother11.18×Literature
No Escape (1994 film)15.82×Movies & TV
El Paso County, Colorado17.11×Travel & Leisure
TV Fanatic13.48×Movies & TV
Kikar HaShabbat19.04×News
Guitarist (magazine)13.18×Music & Radio
Israel2.41×Travel & Leisure
La Jolla10×Travel & Leisure
Mathcore8.17×Music & Radio
Gift registry13.19×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Printing audience
TraitClusterScore
ExtroversionTHRILL1.22
Price SensitivityPREMIUM1.04
Family OrientationCONSERVATISM0.96
Early Adopter MentalityPOWER0.95
CreativityOPEN0.93
Urban LifestyleOPEN0.93

Worldwide distribution

Worldwide audience distribution share by country for Printing
CountryShare
United States22.8%
India5.2%
United Kingdom5.0%

See Printing audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Printing have in United States?

Printing has an estimated audience of 84,560,004 people in United States, concentrated in California and New York.

What is the gender split and age of Printing fans?

54.8% of Printing fans are female, 45.2% are male, with an average age of 43.1 years.

Which brands do Printing fans like most?

Printing fans show strongest brand affinity for Goop (16.08×), Governor of Michigan (19.96×), and Vocal harmony (10.65×) over the country average.

Where do Printing fans live in United States?

Printing fans in United States are most concentrated in California (reach 15,508,221), New York (reach 9,384,904), and Texas (reach 8,924,471). These three regions account for the largest share of the active audience.

What other brands do Printing fans also like?

Beyond Printing itself, the audience over-indexes on Governor of Michigan (19.96×), Vocal harmony (10.65×), Grinch (8.26×), and Wok (13.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.