Demi Moore Audience in United States

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Demi Moore has an estimated audience of 11,397,505 people in United States. 70.6% are female, 29.4% are male, average age 48.3. Top regions: California, Texas, Florida. Top brand affinities: Rumer Willis, Dude, Where's My Car?, Megyn Kelly, Mikey Madison, Pete Carroll.

The average Demi Moore fan in United States is 48.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rumer Willis, Dude, Where's My Car?, Megyn Kelly, with strongest over-indexing on Rumer Willis (122.38× the country average). Demographically, the Demi Moore audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Demi Moore fans

Demographic split for Demi Moore audience in United States
MetricValue
Female70.6%
Male29.4%
Average age48.3
Estimated audience size11,397,505

Audience persona

The typical Demi Moore fan in United States is more female, around 48.3 years old, with strong Risk Appetite tendencies and a notable affinity for Rumer Willis.

Top regions in United States

Top regions ranked by reach for Demi Moore in United States
RegionReachAffinity
California1,540,0531.23×
Texas1,138,8691.16×
Florida825,3721.07×
New York781,2811.23×
Illinois440,9581.16×
Pennsylvania405,7951.06×
Ohio356,6311.02×
North Carolina347,1011.01×
Georgia339,6800.97×
New Jersey335,3461.16×
Michigan295,1740.99×
Virginia279,2361.01×
Massachusetts261,5771.16×
Washington250,4791.1×
Tennessee243,9201.07×
Colorado210,3611.17×
Indiana204,1710.98×
Missouri195,2211.06×
Arizona183,1840.79×
Maryland178,2040.91×
Minnesota170,5011.04×
Wisconsin170,1380.99×
South Carolina163,6180.95×
Oregon150,6471.15×
Kentucky145,3371.02×
Louisiana139,7120.95×
Oklahoma137,2851.08×
Connecticut130,0461.14×
Nevada118,3341.07×
Utah109,0261.07×
Alabama100,3510.63×
Arkansas98,3211.05×
Kansas92,0731.03×
Iowa91,6930.98×
Mississippi77,6860.83×
New Mexico68,8281.2×
Idaho60,1841.05×
Nebraska54,5970.96×
West Virginia47,0870.89×
New Hampshire45,0501×
Hawaii42,2710.86×
Maine39,5900.97×
Rhode Island35,5610.98×
Washington, District of Columbia33,5820.98×
Montana31,8291.01×
Delaware26,0700.83×
South Dakota22,1170.84×
North Dakota19,1360.82×
Vermont18,1880.91×
Wyoming14,9500.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Demi Moore audience
BrandAffinityCategory
Rumer Willis122.38×Movies & TV
Dude, Where's My Car?111.3×Movies & TV
Megyn Kelly37.17×Movies & TV
Mikey Madison33.66×Movies & TV
Pete Carroll40.58×Sports
Nathan Fillion25.94×Movies & TV
Anne Burrell15.68×Food & Beverages
Terry Crews24.36×Movies & TV
Bruce Willis11.2×Movies & TV
Mila Kunis19.97×Movies & TV
That '70s Show (Official)27.97×Movies & TV
Jason Statham15.41×Movies & TV
Roswell, New Mexico56.99×Travel & Leisure
Seth Green22.87×Movies & TV
Sharon Osbourne13.24×Movies & TV
Sharon Stone18.66×Movies & TV
Elizabeth Banks14.42×Movies & TV
Katherine Heigl15×Movies & TV
Sara Gilbert26.81×Movies & TV
Rosie Huntington-Whiteley22.71×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Demi Moore audience
TraitClusterScore
Risk AppetiteTHRILL2.21
Luxury OrientationPREMIUM1.44
ExtroversionTHRILL1.37
IndulgenceJOY1.22
MindfulnessBALANCE1.2
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Demi Moore
CountryShare
United States24.4%
Brazil8.3%
Italy5.4%

See Demi Moore audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Demi Moore have in United States?

Demi Moore has an estimated audience of 11,397,505 people in United States, concentrated in California and Texas.

What is the gender split and age of Demi Moore fans?

70.6% of Demi Moore fans are female, 29.4% are male, with an average age of 48.3 years.

Which brands do Demi Moore fans like most?

Demi Moore fans show strongest brand affinity for Rumer Willis (122.38×), Dude, Where's My Car? (111.3×), and Megyn Kelly (37.17×) over the country average.

Where do Demi Moore fans live in United States?

Demi Moore fans in United States are most concentrated in California (reach 1,540,053), Texas (reach 1,138,869), and Florida (reach 825,372). These three regions account for the largest share of the active audience.

What other brands do Demi Moore fans also like?

Beyond Demi Moore itself, the audience over-indexes on Dude, Where's My Car? (111.3×), Megyn Kelly (37.17×), Mikey Madison (33.66×), and Pete Carroll (40.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Demi Moore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.