Rascasse Audience Intelligence

Demi Moore Audience in United States

A data profile of the people who buy, follow and care about Demi Moore in United States — modelled from more than twelve digital signal sources. Demi Moore has an estimated audience of 12,051,674 people in United States.

#37among Actor Actress or TV Star in United States#130among Person in United States#209in Movies & TV

The average Demi Moore fan in United States is 48.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rumer Willis, Dude, Where's My Car?, Megyn Kelly, with strongest over-indexing on Rumer Willis (122.38× the country average).

Demographically, the Demi Moore audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Demi Moore fan in United States is more female, around 48.3 years old, with strong Spirituality tendencies and a notable affinity for Rumer Willis.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Demi Moore profile in United States.

Audience size
12.1M
in United States
Gender
70.6%♀
29.4% male
Age
48.3
average years
Country rank
#2964
Person in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Demi Moore fans

70.6% are female, 29.4% are male, average age 48.3.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Demi Moore audience in United States
MetricValue
Female70.6%
Male29.4%
Average age48.3
Estimated audience size12,051,674
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Demi Moore audience in United States
Age bracketShare%
16-194%
20-299%
30-3917%
40-4930%
50+40%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Demi Moore audience comes from United States.

Worldwide audience distribution share by country for Demi Moore
CountryShare
United States24.7%
Brazil7.9%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Demi Moore audience in United States is strongest.

Fig. 05

Top regions by affinity

Demi Moore fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~70K1.25×
02Idaho~70K1.15×
03Oklahoma~100K1.13×
04Colorado~200K1.11×
05Arkansas~100K1.11×
06Montana~30K1.10×
07Texas~1M1.09×
08Missouri~200K1.09×
09California~1.5M1.08×
10Tennessee~200K1.08×
11Oregon~100K1.08×
12Kentucky~200K1.07×
13Connecticut~100K1.06×
14Kansas~90K1.05×
15New York~700K1.04×
16Illinois~400K1.04×
17Massachusetts~200K1.04×
18Utah~100K1.04×
19Florida~800K1.03×
20New Jersey~300K1.03×
21Washington~200K1.02×
22Nevada~100K1.02×
23Minnesota~200K1.01×
24West Virginia~50K1.01×
25New Hampshire~50K1.01×
26Pennsylvania~400K1.00×
27Ohio~400K1.00×
28Indiana~200K1.00×
29Iowa~90K1.00×
30Wisconsin~200K0.99×
31Nebraska~60K0.99×
32Maine~40K0.99×
33North Carolina~300K0.98×
34Louisiana~100K0.98×
35South Dakota~30K0.98×
36North Dakota~20K0.98×
37Michigan~300K0.97×
38South Carolina~200K0.97×
39Arizona~200K0.96×
40Rhode Island~30K0.96×
41Virginia~300K0.95×
42Georgia~300K0.92×
43Mississippi~90K0.92×
44Vermont~20K0.90×
45Washington, District of Columbia~30K0.87×
46Maryland~200K0.86×
47Alabama~100K0.86×
48Hawaii~40K0.85×
49Delaware~30K0.85×
50Alaska~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Demi Moore, United States
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Demi Moore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Demi Moore audience
#·InterestCategoryAffinity×
01Rumer WillisMovies & TV122.38×
02Dude, Where's My Car?Movies & TV111.30×
03Roswell, New MexicoTravel & Leisure56.99×
04Pete CarrollSports40.58×
05Megyn KellyMovies & TV37.17×
06Mikey MadisonMovies & TV33.66×
07That '70s Show (Official)Movies & TV27.97×
08Sara GilbertMovies & TV26.81×
09Nathan FillionMovies & TV25.94×
10Terry CrewsMovies & TV24.36×
11Seth GreenMovies & TV22.87×
12Rosie Huntington-WhiteleyFashion & Accessoires22.71×
13Mila KunisMovies & TV19.97×
14Sharon StoneMovies & TV18.66×
15Anne BurrellFood & Beverages15.68×
16Jason StathamMovies & TV15.41×
17Katherine HeiglMovies & TV15.00×
18Elizabeth BanksMovies & TV14.42×
19Sharon OsbourneMovies & TV13.24×
20Bruce WillisMovies & TV11.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Demi Moore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Demi Moore audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.80×
Community OrientationOPEN1.39×
CreativityOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Demi Moore audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Pet OwnershipJOY1.04×
Family OrientationCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Demi Moore have in United States?

Demi Moore has an estimated audience of 12,051,674 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Demi Moore fans?

70.6% of Demi Moore fans are female, 29.4% are male, with an average age of 48.3 years.

03

Which brands do Demi Moore fans like most?

Demi Moore fans show strongest brand affinity for Rumer Willis (122.38×), Dude, Where's My Car? (111.3×), and Megyn Kelly (37.17×) over the country average.

04

Where do Demi Moore fans live in United States?

Demi Moore fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Demi Moore fans also like?

Beyond Demi Moore itself, the audience over-indexes on Dude, Where's My Car? (111.3×), Megyn Kelly (37.17×), Pete Carroll (40.58×), and Mikey Madison (33.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Demi Moore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Demi Moore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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