Rascasse Audience Intelligence

Roswell, New Mexico Audience in United States

A data profile of the people who buy, follow and care about Roswell, New Mexico in United States — modelled from more than twelve digital signal sources. Roswell, New Mexico has an estimated audience of 530,415 people in United States.

#3668among POI in United States#2827in Travel & Leisure

The average Roswell, New Mexico fan in United States is 46.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New Mexico, California.

Top brand affinities include Demi Moore, Rumer Willis, Forest Whitaker, with strongest over-indexing on Demi Moore (56.99× the country average).

Demographically, the Roswell, New Mexico audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roswell, New Mexico fan in United States is more female, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Demi Moore.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roswell, New Mexico profile in United States.

Audience size
530K
in United States
Gender
57.8%♀
42.2% male
Age
46.2
average years
Country rank
#35411
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roswell, New Mexico fans

57.8% are female, 42.2% are male, average age 46.2.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Roswell, New Mexico audience in United States
MetricValue
Female57.8%
Male42.2%
Average age46.2
Estimated audience size530,415
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Roswell, New Mexico audience in United States
Age bracketShare%
16-198%
20-2912%
30-3917%
40-4927%
50+37%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Roswell, New Mexico audience comes from United States.

Worldwide audience distribution share by country for Roswell, New Mexico
CountryShare
United States53.4%
France11.5%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roswell, New Mexico audience in United States is strongest.

Fig. 05

Top regions by affinity

Roswell, New Mexico fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K17.94×
02Arizona~20K1.74×
03Texas~70K1.64×
04Oklahoma~8K1.41×
05Colorado~10K1.26×
06Wyoming<1K1.02×
07Arkansas~4K1.01×
08Kansas~4K0.98×
09Utah~5K0.96×
10Nevada~5K0.90×
11Montana~1K0.87×
12South Dakota~1K0.83×
13Alaska<1K0.83×
14Idaho~2K0.82×
15Nebraska~2K0.82×
16North Dakota<1K0.79×
17Missouri~6K0.75×
18Louisiana~5K0.75×
19Mississippi~3K0.73×
20West Virginia~2K0.71×
21Iowa~3K0.70×
22Maine~1K0.67×
23Delaware<1K0.67×
24Rhode Island~1K0.66×
25Kentucky~4K0.65×
26Oregon~4K0.65×
27New Hampshire~1K0.65×
28Hawaii~1K0.64×
29Tennessee~7K0.62×
30Alabama~5K0.61×
31Washington, District of Columbia<1K0.60×
32Washington~6K0.59×
33Indiana~6K0.59×
34California~30K0.58×
35Wisconsin~5K0.58×
36Minnesota~4K0.56×
37Connecticut~3K0.53×
38Illinois~9K0.52×
39South Carolina~4K0.52×
40Florida~20K0.51×
41Ohio~8K0.51×
42Michigan~7K0.50×
43Virginia~6K0.48×
44North Carolina~8K0.47×
45Massachusetts~5K0.47×
46Maryland~4K0.47×
47Pennsylvania~8K0.46×
48Georgia~7K0.44×
49New Jersey~6K0.44×
50New York~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Roswell, New Mexico, United States
0.40×1.00×17.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roswell, New Mexico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roswell, New Mexico audience
#·InterestCategoryAffinity×
01Rumer WillisMovies & TV64.81×
02Forest WhitakerMovies & TV58.44×
03Demi MooreMovies & TV56.99×
04Wilmer ValderramaMovies & TV38.21×
05Black Mirror (TV series)Movies & TV33.37×
06Oxygen (TV channel)Movies & TV17.99×
07Maya RudolphMovies & TV16.35×
08Ashton KutcherMovies & TV13.80×
09Eva LongoriaMovies & TV12.81×
10Romeo and JulietArts & Culture11.65×
11Heather LocklearMovies & TV10.71×
12Bruce WillisMovies & TV9.88×
13Olivia MunnMovies & TV8.55×
14General HospitalMovies & TV8.30×
15Cats (musical)Music & Radio7.49×
16Billy Bob ThorntonMovies & TV4.63×
17ZendayaMovies & TV4.19×
18Tom CruiseMovies & TV4.11×
19TMZInternet & Social Media2.29×
20RedditInternet & Social Media1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roswell, New Mexico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roswell, New Mexico audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Convenience OrientationPREMIUM1.37×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roswell, New Mexico audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.77×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roswell, New Mexico have in United States?

Roswell, New Mexico has an estimated audience of 530,415 people in United States, concentrated in Texas and New Mexico.

02

What is the gender split and age of Roswell, New Mexico fans?

57.8% of Roswell, New Mexico fans are female, 42.2% are male, with an average age of 46.2 years.

03

Which brands do Roswell, New Mexico fans like most?

Roswell, New Mexico fans show strongest brand affinity for Demi Moore (56.99×), Rumer Willis (64.81×), and Forest Whitaker (58.44×) over the country average.

04

Where do Roswell, New Mexico fans live in United States?

Roswell, New Mexico fans in United States are most concentrated in Texas (reach ~70K), New Mexico (reach ~50K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Roswell, New Mexico fans also like?

Beyond Roswell, New Mexico itself, the audience over-indexes on Rumer Willis (64.81×), Forest Whitaker (58.44×), Black Mirror (TV series) (33.37×), and Wilmer Valderrama (38.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Roswell, New Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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