Roswell, New Mexico Audience in United States

Roswell, New Mexico logo

Roswell, New Mexico has an estimated audience of 530,415 people in United States. 57.8% are female, 42.2% are male, average age 46.2. Top regions: Texas, California, New Mexico. Top brand affinities: Personality, Israel, Whataburger, Home staging, Personalised Gifts.

The average Roswell, New Mexico fan in United States is 46.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New Mexico. Top brand affinities include Personality, Israel, Whataburger, with strongest over-indexing on Personality (18.31× the country average). Demographically, the Roswell, New Mexico audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: TV series

Demographics of Roswell, New Mexico fans

Demographic split for Roswell, New Mexico audience in United States
MetricValue
Female57.8%
Male42.2%
Average age46.2
Estimated audience size530,415

Audience persona

The typical Roswell, New Mexico fan in United States is more female, around 46.2 years old, with strong Extroversion tendencies and a notable affinity for Personality.

Top regions in United States

Top regions ranked by reach for Roswell, New Mexico in United States
RegionReachAffinity
Texas87,5481.92×
California40,5710.7×
New Mexico38,04614.3×
Florida20,1000.56×
Arizona19,8301.83×
New York13,2970.45×
Colorado12,1101.45×
Illinois9,9370.56×
Ohio9,3400.57×
Oklahoma9,2391.57×
Pennsylvania8,7280.49×
North Carolina8,4900.53×
Georgia7,8830.48×
Michigan6,9980.5×
Washington6,9750.66×
Tennessee6,8700.65×
Missouri6,8580.8×
Virginia6,4090.5×
Indiana6,2530.65×
Louisiana5,4890.8×
New Jersey5,4720.41×
Nevada5,3411.04×
Utah5,1381.08×
Massachusetts4,7520.45×
Kentucky4,6710.7×
Wisconsin4,6630.58×
Minnesota4,6190.61×
Alabama4,5220.61×
Kansas4,5221.08×
Oregon4,3340.71×
South Carolina4,2280.53×
Arkansas4,1610.95×
Maryland4,0090.44×
Iowa3,2040.73×
Mississippi3,0070.69×
Idaho2,5200.95×
Connecticut2,3700.45×
Nebraska2,1560.81×
West Virginia1,6380.66×
Montana1,3500.92×
Hawaii1,1350.5×
Maine1,0690.56×
New Hampshire1,0650.51×
Wyoming9341.19×
South Dakota8930.73×
Alaska7910.7×
North Dakota7880.72×
Rhode Island7410.44×
Washington, District of Columbia6530.41×
Delaware5690.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roswell, New Mexico audience
BrandAffinityCategory
Personality18.31×Business & Career
Israel4.23×Travel & Leisure
Whataburger1.67×Food & Beverages
Home staging4.42×Home & Garden
Personalised Gifts3.58×Home & Garden
Historic site3.33×Arts & Culture
Google Photos1.75×Technology & Electronics
Jeep Wagoneer3.89×Cars & Mobility
The Nice Guys5.42×Movies & TV
Tezz4.7×Movies & TV
Panama2.02×Travel & Leisure
Wok3.41×Food & Beverages
Hocus Pocus2.35×Movies & TV
Strategic human resource planning4.43×Business & Career
Nebraska Cornhuskers football1.66×Sports
College of the Holy Cross6.86×Business & Career
Canon (music)8.2×Music & Radio
Mortgage insurance1.98×Business & Career
JamBase4.91×Music & Radio
headspace4×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roswell, New Mexico audience
TraitClusterScore
ExtroversionTHRILL1.43
TraditionCONSERVATISM1.4
Community OrientationOPEN1.23
PatriotismCONSERVATISM1.19
Family OrientationCONSERVATISM1.15
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Roswell, New Mexico
CountryShare
United States53.5%
France11.6%
Italy7.0%

See Roswell, New Mexico audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Roswell, New Mexico have in United States?

Roswell, New Mexico has an estimated audience of 530,415 people in United States, concentrated in Texas and California.

What is the gender split and age of Roswell, New Mexico fans?

57.8% of Roswell, New Mexico fans are female, 42.2% are male, with an average age of 46.2 years.

Which brands do Roswell, New Mexico fans like most?

Roswell, New Mexico fans show strongest brand affinity for Personality (18.31×), Israel (4.23×), and Whataburger (1.67×) over the country average.

Where do Roswell, New Mexico fans live in United States?

Roswell, New Mexico fans in United States are most concentrated in Texas (reach 87,548), California (reach 40,571), and New Mexico (reach 38,046). These three regions account for the largest share of the active audience.

What other brands do Roswell, New Mexico fans also like?

Beyond Roswell, New Mexico itself, the audience over-indexes on Israel (4.23×), Whataburger (1.67×), Home staging (4.42×), and Personalised Gifts (3.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roswell, New Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.