Oxygen (TV channel) Audience in United States

Oxygen (TV channel) logo

Oxygen (TV channel) has an estimated audience of 2,915,574 people in United States. 69.3% are female, 30.7% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Paula Patton, Maya Rudolph, Moonlight (TV series), Terrence Howard, Euphoria.

The average Oxygen (TV channel) fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Paula Patton, Maya Rudolph, Moonlight (TV series), with strongest over-indexing on Paula Patton (33.31× the country average). Demographically, the Oxygen (TV channel) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Oxygen (TV channel) fans

Demographic split for Oxygen (TV channel) audience in United States
MetricValue
Female69.3%
Male30.7%
Average age41.7
Estimated audience size2,915,574

Audience persona

The typical Oxygen (TV channel) fan in United States is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Paula Patton.

Top regions in United States

Top regions ranked by reach for Oxygen (TV channel) in United States
RegionReachAffinity
California380,6231.19×
Texas314,5411.25×
Florida227,1881.15×
New York157,8300.97×
Georgia105,3341.17×
North Carolina99,2801.13×
Pennsylvania95,1620.97×
Illinois90,4650.93×
Ohio89,4041×
Virginia78,1061.1×
Michigan77,2981.01×
Arizona74,1921.25×
New Jersey73,1740.99×
Washington62,9231.08×
Tennessee62,2661.06×
Colorado56,4681.23×
Indiana54,0451.01×
Maryland51,4231.03×
Massachusetts51,2340.89×
Alabama48,0551.18×
Missouri47,2961.01×
South Carolina46,0731.05×
Louisiana41,3731.1×
Minnesota38,1610.91×
Kentucky37,6831.03×
Wisconsin36,7270.84×
Oklahoma35,6041.1×
Oregon32,4200.97×
Mississippi27,9041.16×
Nevada27,2960.97×
Connecticut26,9200.92×
Utah25,7680.99×
Arkansas24,2631.01×
Kansas21,6260.94×
Iowa21,5990.9×
New Mexico19,6511.34×
West Virginia15,5801.15×
Idaho13,7990.94×
Nebraska13,1290.9×
Hawaii11,9710.96×
New Hampshire9,1050.79×
Maine8,7240.84×
Washington, District of Columbia8,0290.92×
Montana7,2930.9×
Delaware7,1110.88×
Rhode Island6,8490.74×
Alaska5,5840.9×
South Dakota5,4120.8×
North Dakota5,4070.9×
Wyoming3,9270.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oxygen (TV channel) audience
BrandAffinityCategory
Paula Patton33.31×Movies & TV
Maya Rudolph25.31×Movies & TV
Moonlight (TV series)28.64×Movies & TV
Terrence Howard30.43×Movies & TV
Euphoria3.83×Movies & TV
Forest Whitaker24.97×Movies & TV
Snapped14.35×Movies & TV
Fox News Channel3.3×Movies & TV
Sneaky Pete25.81×Movies & TV
Rashida Jones17.72×Movies & TV
America Ferrera20.19×Movies & TV
Laurence Fishburne17.07×Movies & TV
Salma Hayek8.82×Movies & TV
AMC (TV channel)7.67×Movies & TV
Wilmer Valderrama21.55×Movies & TV
Don Cheadle21.17×Movies & TV
Queen Latifah13.42×Music & Radio
Ugly Betty23.08×Movies & TV
Anxious21.29×Music & Radio
Prayer4.35×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oxygen (TV channel) audience
TraitClusterScore
ExtroversionTHRILL1.41
Urban LifestyleOPEN1.26
IndulgenceJOY1.16
Social Media UsageJOY1.16
Family OrientationCONSERVATISM1.16
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Oxygen (TV channel)
CountryShare
United States47.9%
Brazil9.2%
France8.8%

See Oxygen (TV channel) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Oxygen (TV channel) have in United States?

Oxygen (TV channel) has an estimated audience of 2,915,574 people in United States, concentrated in California and Texas.

What is the gender split and age of Oxygen (TV channel) fans?

69.3% of Oxygen (TV channel) fans are female, 30.7% are male, with an average age of 41.7 years.

Which brands do Oxygen (TV channel) fans like most?

Oxygen (TV channel) fans show strongest brand affinity for Paula Patton (33.31×), Maya Rudolph (25.31×), and Moonlight (TV series) (28.64×) over the country average.

Where do Oxygen (TV channel) fans live in United States?

Oxygen (TV channel) fans in United States are most concentrated in California (reach 380,623), Texas (reach 314,541), and Florida (reach 227,188). These three regions account for the largest share of the active audience.

What other brands do Oxygen (TV channel) fans also like?

Beyond Oxygen (TV channel) itself, the audience over-indexes on Maya Rudolph (25.31×), Moonlight (TV series) (28.64×), Terrence Howard (30.43×), and Euphoria (3.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oxygen (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.