Rascasse Audience Intelligence

Oxygen (TV channel) Audience in United States

A data profile of the people who buy, follow and care about Oxygen (TV channel) in United States — modelled from more than twelve digital signal sources. Oxygen (TV channel) has an estimated audience of 2,912,091 people in United States.

#102among TV Channel in United States#1415in Movies & TV

The average Oxygen (TV channel) fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Maya Rudolph, Paula Patton, Moonlight (TV series), with strongest over-indexing on Maya Rudolph (25.31× the country average).

Demographically, the Oxygen (TV channel) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oxygen (TV channel) fan in United States is more female, around 41.7 years old, with strong Spirituality tendencies and a notable affinity for Maya Rudolph.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oxygen (TV channel) profile in United States.

Audience size
2.9M
in United States
Gender
69.3%♀
30.7% male
Age
41.7
average years
Country rank
#10558
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Oxygen (TV channel)

69.3% are female, 30.7% are male, average age 41.7.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Oxygen (TV channel) audience in United States
MetricValue
Female69.3%
Male30.7%
Average age41.7
Estimated audience size2,912,091
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Oxygen (TV channel) audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

48.0%

of the worldwide Oxygen (TV channel) audience comes from United States.

Worldwide audience distribution share by country for Oxygen (TV channel)
CountryShare
United States48.0%
Brazil9.2%
France8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oxygen (TV channel) audience in United States is strongest.

Fig. 05

Top regions by affinity

Oxygen (TV channel) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.46×
02New Mexico~20K1.29×
03California~400K1.19×
04Arizona~70K1.19×
05Texas~300K1.16×
06Kentucky~40K1.16×
07Alabama~50K1.14×
08Georgia~100K1.13×
09Oklahoma~40K1.13×
10Mississippi~30K1.13×
11North Carolina~100K1.11×
12Colorado~50K1.11×
13South Carolina~50K1.10×
14West Virginia~10K1.10×
15South Dakota~7K1.09×
16Virginia~80K1.06×
17Florida~200K1.05×
18North Dakota~6K1.05×
19Wyoming~5K1.05×
20Indiana~50K1.03×
21Tennessee~60K1.02×
22Missouri~50K1.02×
23Arkansas~20K1.02×
24Hawaii~10K1.00×
25Washington~60K0.99×
26Pennsylvania~100K0.98×
27Maryland~50K0.98×
28Idaho~10K0.98×
29Alaska~6K0.98×
30Ohio~90K0.97×
31Utah~30K0.97×
32Kansas~20K0.97×
33Michigan~70K0.96×
34New Jersey~70K0.96×
35Nevada~30K0.96×
36New York~100K0.91×
37Illinois~90K0.91×
38Nebraska~10K0.91×
39Montana~7K0.91×
40Oregon~30K0.90×
41Connecticut~30K0.89×
42Maine~9K0.88×
43Delaware~7K0.88×
44Minnesota~40K0.87×
45Iowa~20K0.87×
46New Hampshire~10K0.85×
47Washington, District of Columbia~7K0.85×
48Massachusetts~50K0.84×
49Wisconsin~40K0.84×
50Rhode Island~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Oxygen (TV channel), United States
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oxygen (TV channel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oxygen (TV channel) audience
#·InterestCategoryAffinity×
01Paula PattonMovies & TV33.31×
02Terrence HowardMovies & TV30.43×
03Moonlight (TV series)Movies & TV28.64×
04Sneaky PeteMovies & TV25.81×
05Maya RudolphMovies & TV25.31×
06Forest WhitakerMovies & TV24.97×
07Ugly BettyMovies & TV23.08×
08Wilmer ValderramaMovies & TV21.55×
09AnxiousMusic & Radio21.29×
10Don CheadleMovies & TV21.17×
11America FerreraMovies & TV20.19×
12Rashida JonesMovies & TV17.72×
13Laurence FishburneMovies & TV17.07×
14SnappedMovies & TV14.35×
15Queen LatifahMusic & Radio13.42×
16Regina KingMovies & TV12.65×
17Salma HayekMovies & TV8.82×
18AMC (TV channel)Movies & TV7.67×
19PrayerPolitics & Society4.35×
20Melania TrumpPolitics & Society3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oxygen (TV channel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oxygen (TV channel) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.75×
PatriotismCONSERVATISM1.33×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oxygen (TV channel) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Design AffinityPREMIUM0.93×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oxygen (TV channel) have in United States?

Oxygen (TV channel) has an estimated audience of 2,912,091 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oxygen (TV channel) fans?

69.3% of Oxygen (TV channel) fans are female, 30.7% are male, with an average age of 41.7 years.

03

Which brands do Oxygen (TV channel) fans like most?

Oxygen (TV channel) fans show strongest brand affinity for Maya Rudolph (25.31×), Paula Patton (33.31×), and Moonlight (TV series) (28.64×) over the country average.

04

Where do Oxygen (TV channel) fans live in United States?

Oxygen (TV channel) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Oxygen (TV channel) fans also like?

Beyond Oxygen (TV channel) itself, the audience over-indexes on Paula Patton (33.31×), Moonlight (TV series) (28.64×), Terrence Howard (30.43×), and America Ferrera (20.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oxygen (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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