Oxygen (TV channel) Audience in Germany
Oxygen (TV channel) has an estimated audience of 227,784 people in Germany. 32.1% are female, 67.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Frying pan, Learning to read, The Gilded Age, Dakota Johnson, Sex and the City.
The average Oxygen (TV channel) fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Frying pan, Learning to read, The Gilded Age, with strongest over-indexing on Frying pan (18.11× the country average). Demographically, the Oxygen (TV channel) audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Oxygen (TV channel) fans
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 41.1 |
| Estimated audience size | 227,784 |
Audience persona
The typical Oxygen (TV channel) fan in Germany is more male, around 41.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Frying pan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,418 | 1.13× |
| Bayern | 36,114 | 0.99× |
| Baden-Württemberg | 33,642 | 1.08× |
| Niedersachsen | 21,864 | 0.99× |
| Hessen | 21,251 | 1.22× |
| Rheinland-Pfalz | 12,396 | 1.09× |
| Berlin | 11,297 | 1.11× |
| Sachsen | 9,749 | 0.87× |
| Schleswig-Holstein | 7,697 | 0.94× |
| Brandenburg | 6,120 | 0.87× |
| Hamburg | 5,320 | 1.03× |
| Thüringen | 4,926 | 0.85× |
| Sachsen-Anhalt | 4,884 | 0.83× |
| Mecklenburg-Vorpommern | 3,287 | 0.76× |
| Bremen | 2,630 | 1.35× |
| Saarland | 2,505 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Frying pan | 18.11× | Home & Garden |
| Learning to read | 5.29× | Kids & Family |
| The Gilded Age | 4.11× | Movies & TV |
| Dakota Johnson | 3.94× | Movies & TV |
| Sex and the City | 2.52× | Movies & TV |
| Downton Abbey | 4.23× | Movies & TV |
| romantic comedies | 4.35× | Movies & TV |
| The White Lotus | 4.93× | Movies & TV |
| The One (2001 film) | 5.21× | Movies & TV |
| The White Lotus | 1.81× | Movies & TV |
| Non-stick surface | 6.23× | Home & Garden |
| Soap opera | 2.54× | Movies & TV |
| Desperate Housewives | 3.73× | Movies & TV |
| Court | 3.73× | Business & Career |
| IServ | 2.07× | Technology & Electronics |
| Zucchini | 6.23× | Food & Beverages |
| Olive | 5.02× | Food & Beverages |
| Ellen Pompeo | 4.79× | Movies & TV |
| Scandal (TV series) | 3.5× | Movies & TV |
| Pretty Little Liars (TV series) | 3.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.48 |
| Early Adopter Mentality | POWER | 1.41 |
| Price Sensitivity | PREMIUM | 1.39 |
| Need for Security | CONSERVATISM | 1.35 |
| Indulgence | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.9% |
| Brazil | 9.2% |
| France | 8.8% |
See Oxygen (TV channel) audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Oxygen (TV channel) have in Germany?
Oxygen (TV channel) has an estimated audience of 227,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oxygen (TV channel) fans?
32.1% of Oxygen (TV channel) fans are female, 67.9% are male, with an average age of 41.1 years.
Which brands do Oxygen (TV channel) fans like most?
Oxygen (TV channel) fans show strongest brand affinity for Frying pan (18.11×), Learning to read (5.29×), and The Gilded Age (4.11×) over the country average.
Where do Oxygen (TV channel) fans live in Germany?
Oxygen (TV channel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,418), Bayern (reach 36,114), and Baden-Württemberg (reach 33,642). These three regions account for the largest share of the active audience.
What other brands do Oxygen (TV channel) fans also like?
Beyond Oxygen (TV channel) itself, the audience over-indexes on Learning to read (5.29×), The Gilded Age (4.11×), Dakota Johnson (3.94×), and Sex and the City (2.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oxygen (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.