Oxygen (TV channel) Audience in Germany
A data profile of the people who buy, follow and care about Oxygen (TV channel) in Germany — modelled from more than twelve digital signal sources. Oxygen (TV channel) has an estimated audience of 222,236 people in Germany.
The average Oxygen (TV channel) fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Frying pan, Learning to read, The Gilded Age, with strongest over-indexing on Frying pan (18.11× the country average).
Demographically, the Oxygen (TV channel) audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Oxygen (TV channel) fan in Germany is more male, around 41.1 years old, with strong Pet Ownership tendencies and a notable affinity for Frying pan.
At a glance
The key figures that characterise the Oxygen (TV channel) profile in Germany.
Search interest · 12-month trend
Audience demographics of Oxygen (TV channel)
32.1% are female, 67.9% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 41.1 |
| Estimated audience size | 222,236 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 27% | |
| 40-49 | 28% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Oxygen (TV channel) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 48.0% |
| Brazil | 9.2% |
| France | 8.8% |
Geography
Where the Oxygen (TV channel) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~20K | 1.18× | |
| 02 | Bremen | ~2K | 1.12× | |
| 03 | Berlin | ~10K | 1.08× | |
| 04 | Nordrhein-Westfalen | ~50K | 1.06× | |
| 05 | Rheinland-Pfalz | ~10K | 1.02× | |
| 06 | Baden-Württemberg | ~30K | 0.99× | |
| 07 | Niedersachsen | ~20K | 0.99× | |
| 08 | Hamburg | ~5K | 0.99× | |
| 09 | Saarland | ~3K | 0.98× | |
| 10 | Sachsen | ~10K | 0.97× | |
| 11 | Bayern | ~40K | 0.96× | |
| 12 | Mecklenburg-Vorpommern | ~4K | 0.96× | |
| 13 | Thüringen | ~6K | 0.95× | |
| 14 | Schleswig-Holstein | ~8K | 0.94× | |
| 15 | Brandenburg | ~7K | 0.93× | |
| 16 | Sachsen-Anhalt | ~5K | 0.93× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Oxygen (TV channel) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frying pan | Home & Garden | 18.11× | ||
| 02 | Non-stick surface | Home & Garden | 6.23× | ||
| 03 | Zucchini | Food & Beverages | 6.23× | ||
| 04 | Learning to read | Kids & Family | 5.29× | ||
| 05 | The One (2001 film) | Movies & TV | 5.21× | ||
| 06 | Olive | Food & Beverages | 5.02× | ||
| 07 | The White Lotus | Movies & TV | 4.93× | ||
| 08 | romantic comedies | Movies & TV | 4.35× | ||
| 09 | Downton Abbey | Movies & TV | 4.23× | ||
| 10 | The Gilded Age | Movies & TV | 4.11× | ||
| 11 | Dakota Johnson | Movies & TV | 3.94× | ||
| 12 | Snapped | Movies & TV | 3.89× | ||
| 13 | Court | Business & Career | 3.73× | ||
| 14 | Desperate Housewives | Movies & TV | 3.73× | ||
| 15 | Scandal (TV series) | Movies & TV | 3.50× | ||
| 16 | Pretty Little Liars (TV series) | Movies & TV | 3.05× | ||
| 17 | Soap opera | Movies & TV | 2.54× | ||
| 18 | Sex and the City | Movies & TV | 2.52× | ||
| 19 | IServ | Technology & Electronics | 2.07× | ||
| 20 | Bridgerton | Movies & TV | 1.59× |
Personality of the Oxygen (TV channel) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.28× | |
| Early Adopter Mentality | POWER | 0.27× | |
| Design Affinity | PREMIUM | 0.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.13× | |
| Family Orientation | CONSERVATISM | 0.13× | |
| Price Sensitivity | PREMIUM | 0.14× |
Frequently asked questions
How many fans does Oxygen (TV channel) have in Germany?
Oxygen (TV channel) has an estimated audience of 222,236 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oxygen (TV channel) fans?
32.1% of Oxygen (TV channel) fans are female, 67.9% are male, with an average age of 41.1 years.
Which brands do Oxygen (TV channel) fans like most?
Oxygen (TV channel) fans show strongest brand affinity for Frying pan (18.11×), Learning to read (5.29×), and The Gilded Age (4.11×) over the country average.
Where do Oxygen (TV channel) fans live in Germany?
Oxygen (TV channel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Oxygen (TV channel) fans also like?
Beyond Oxygen (TV channel) itself, the audience over-indexes on Learning to read (5.29×), The Gilded Age (4.11×), Dakota Johnson (3.94×), and Downton Abbey (4.23×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See Oxygen (TV channel) audiences in other countries
- Oxygen (TV channel) — United States
- Oxygen (TV channel) — United Kingdom
- Oxygen (TV channel) — France
- Oxygen (TV channel) — Italy
- Oxygen (TV channel) — Spain
- Oxygen (TV channel) — Brazil
- Oxygen (TV channel) — Japan
- Oxygen (TV channel) — South Korea
- Oxygen (TV channel) — India
- Oxygen (TV channel) — Canada
- Oxygen (TV channel) — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oxygen (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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