Olive Audience in Germany

Demographics of Olive fans

Audience persona

The typical Olive fan in Germany is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Aleppo.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Olive audiences in other countries

• Olive — United States
• Olive — United Kingdom
• Olive — France
• Olive — Italy
• Olive — Spain
• Olive — Brazil
• Olive — Japan
• Olive — South Korea
• Olive — India

More Spice audiences in Germany

• Sugar (4,327,880)
• Herb (2,231,227)
• Honey (1,477,726)
• Safran (1,086,397)
• Olive oil (1,054,859)

Frequently asked questions

How many fans does Olive have in Germany?

Olive has an estimated audience of 518,665 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Olive fans?

60.4% of Olive fans are female, 39.6% are male, with an average age of 40.6 years.

Which brands do Olive fans like most?

Olive fans show strongest brand affinity for Aleppo (8.17×), Homs (8.04×), and Damascus (6.14×) over the country average.

Where do Olive fans live in Germany?

Olive fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,507), Bayern (reach 89,149), and Baden-Württemberg (reach 83,779). These three regions account for the largest share of the active audience.

What other brands do Olive fans also like?

Beyond Olive itself, the audience over-indexes on Homs (8.04×), Damascus (6.14×), Syrian cuisine (6.5×), and Egyptian Arabic (5.69×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Olive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.