Rascasse Audience Intelligence

Olive Audience in United States

A data profile of the people who buy, follow and care about Olive in United States — modelled from more than twelve digital signal sources. Olive has an estimated audience of 3,948,941 people in United States.

#11among Spice in United States#4350among Topic in United States#528in Food & Beverages

The average Olive fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Nordstrom rack, Staples (Canada), Pottery Barn, with strongest over-indexing on Nordstrom rack (1.72× the country average).

Demographically, the Olive audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Creativity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olive fan in United States is more female, around 42.6 years old, with strong Creativity tendencies and a notable affinity for Nordstrom rack.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olive profile in United States.

Audience size
3.9M
in United States
Gender
71.9%♀
28.1% male
Age
42.6
average years
Country rank
#8130
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olive fans

71.9% are female, 28.1% are male, average age 42.6.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Olive audience in United States
MetricValue
Female71.9%
Male28.1%
Average age42.6
Estimated audience size3,948,941
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Olive audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4924%
50+28%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Olive audience comes from United States.

Worldwide audience distribution share by country for Olive
CountryShare
Italy17.8%
United States14.5%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olive audience in United States is strongest.

Fig. 05

Top regions by affinity

Olive fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K6.47×
02New York~400K1.81×
03New Jersey~200K1.65×
04Michigan~100K1.25×
05California~500K1.20×
06Minnesota~70K1.16×
07Tennessee~80K1.01×
08Texas~300K1.00×
09Georgia~100K1.00×
10Florida~300K0.99×
11Maryland~70K0.98×
12Arizona~80K0.97×
13Alaska~8K0.97×
14Virginia~90K0.94×
15Washington~70K0.94×
16Nevada~40K0.94×
17Illinois~100K0.93×
18North Carolina~100K0.93×
19Massachusetts~70K0.93×
20Utah~30K0.93×
21Mississippi~30K0.93×
22Hawaii~20K0.93×
23Pennsylvania~100K0.92×
24Missouri~60K0.92×
25Oklahoma~40K0.92×
26Arkansas~30K0.92×
27Oregon~40K0.91×
28Connecticut~40K0.91×
29Washington, District of Columbia~10K0.91×
30Indiana~60K0.89×
31Wisconsin~50K0.89×
32Alabama~50K0.89×
33Delaware~10K0.88×
34Ohio~100K0.87×
35South Carolina~50K0.86×
36Iowa~30K0.85×
37West Virginia~20K0.85×
38Kansas~30K0.84×
39Nebraska~20K0.84×
40Idaho~20K0.84×
41Kentucky~40K0.83×
42New Mexico~20K0.82×
43Rhode Island~10K0.82×
44Maine~10K0.78×
45South Dakota~7K0.78×
46North Dakota~6K0.78×
47Colorado~50K0.77×
48New Hampshire~10K0.77×
49Vermont~5K0.75×
50Montana~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Olive, United States
0.74×1.00×6.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olive audience
#·InterestCategoryAffinity×
01Aerie (American Eagle Outfitters)Brand2.13×
02ManicureBeauty & Wellness1.79×
03Diaper bagKids & Family1.78×
04Nordstrom rackFashion & Accessoires1.72×
05AnthropologieShopping1.71×
06Nail polishBeauty & Wellness1.70×
07Free PeopleFashion & Accessoires1.69×
08Pottery BarnHome & Garden1.64×
09Infant clothingKids & Family1.64×
10Banana RepublicFashion & Accessoires1.64×
11J.CrewFashion & Accessoires1.63×
12Williams-SonomaHome & Garden1.63×
13FarmhouseTravel & Leisure1.62×
14BrassiereFood & Beverages1.59×
15Staples (Canada)Business & Career1.57×
16Bath and BodyworksShopping1.57×
17The Gilded AgeMovies & TV1.55×
18Boho-chicFashion & Accessoires1.54×
19KnittingHome & Garden1.53×
20Christmas treeKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olive audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.19×
SpiritualityBALANCE1.10×
Community OrientationOPEN1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olive audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Risk AppetiteTHRILL0.76×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olive have in United States?

Olive has an estimated audience of 3,948,941 people in United States, concentrated in California and New York.

02

What is the gender split and age of Olive fans?

71.9% of Olive fans are female, 28.1% are male, with an average age of 42.6 years.

03

Which brands do Olive fans like most?

Olive fans show strongest brand affinity for Nordstrom rack (1.72×), Staples (Canada) (1.57×), and Pottery Barn (1.64×) over the country average.

04

Where do Olive fans live in United States?

Olive fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Olive fans also like?

Beyond Olive itself, the audience over-indexes on Staples (Canada) (1.57×), Pottery Barn (1.64×), Aerie (American Eagle Outfitters) (2.13×), and Anthropologie (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Olive audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Olive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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