Olive Audience in United States

Demographics of Olive fans

Audience persona

The typical Olive fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Nordstrom rack.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Olive audiences in other countries

• Olive — Germany
• Olive — United Kingdom
• Olive — France
• Olive — Italy
• Olive — Spain
• Olive — Brazil
• Olive — Japan
• Olive — South Korea
• Olive — India

More Spice audiences in United States

• Sugar (50,518,817)
• Herb (27,181,051)
• Honey (16,350,185)
• Chili pepper (8,826,210)
• Vanilla (8,641,025)

Frequently asked questions

How many fans does Olive have in United States?

Olive has an estimated audience of 3,948,941 people in United States, concentrated in California and Texas.

What is the gender split and age of Olive fans?

71.9% of Olive fans are female, 28.1% are male, with an average age of 42.6 years.

Which brands do Olive fans like most?

Olive fans show strongest brand affinity for Nordstrom rack (1.72×), The Gilded Age (1.55×), and Staples (Canada) (1.57×) over the country average.

Where do Olive fans live in United States?

Olive fans in United States are most concentrated in California (reach 607,600), Texas (reach 388,951), and New York (reach 327,157). These three regions account for the largest share of the active audience.

What other brands do Olive fans also like?

Beyond Olive itself, the audience over-indexes on The Gilded Age (1.55×), Staples (Canada) (1.57×), Pottery Barn (1.64×), and Anthropologie (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Olive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.