Pottery Barn Audience in United States

Pottery Barn logo

Pottery Barn has an estimated audience of 31,509,454 people in United States. 66.4% are female, 33.6% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Marshalls, Yahoo!奇摩名人娛樂, CVS Pharmacy, T.J.Maxx, Home decorating ideas.

The average Pottery Barn fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marshalls, Yahoo!奇摩名人娛樂, CVS Pharmacy, with strongest over-indexing on Marshalls (1.56× the country average). Demographically, the Pottery Barn audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Pottery Barn fans

Demographic split for Pottery Barn audience in United States
MetricValue
Female66.4%
Male33.6%
Average age36.5
Estimated audience size31,509,454

Audience persona

The typical Pottery Barn fan in United States is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Marshalls.

Top regions in United States

Top regions ranked by reach for Pottery Barn in United States
RegionReachAffinity
California4,153,6531.2×
Texas2,619,9790.97×
Florida2,418,9731.13×
New York1,972,0761.12×
Illinois1,148,4051.09×
North Carolina1,144,1031.21×
New Jersey1,130,7501.41×
Pennsylvania1,106,5161.04×
Georgia1,069,6741.1×
Massachusetts937,5291.51×
Virginia935,9551.22×
Ohio895,8150.92×
Michigan847,9171.03×
Washington753,1471.19×
Tennessee725,7591.15×
Arizona638,8280.99×
South Carolina595,9831.26×
Colorado593,7811.2×
Maryland565,5331.04×
Minnesota547,0881.21×
Connecticut534,7411.69×
Indiana487,8440.85×
Alabama458,0251.04×
Missouri455,2880.9×
Wisconsin431,0870.91×
Oregon388,4471.08×
Kentucky377,3540.96×
Louisiana374,0810.92×
Oklahoma319,8810.91×
Utah270,9750.96×
Nevada241,6750.79×
Iowa236,1560.91×
Arkansas227,6870.88×
Kansas221,6610.89×
Mississippi195,0560.75×
New Hampshire171,5071.38×
Idaho168,4411.07×
Nebraska144,9040.92×
Maine137,5951.22×
Rhode Island125,3871.25×
New Mexico97,3090.62×
Delaware96,3901.11×
West Virginia90,1880.61×
Washington, District of Columbia78,7480.83×
Montana72,3490.83×
Vermont59,2211.07×
Hawaii51,4790.38×
South Dakota42,4710.58×
North Dakota39,7880.61×
Alaska30,6750.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pottery Barn audience
BrandAffinityCategory
Marshalls1.56×Fashion & Accessoires
Yahoo!奇摩名人娛樂1.54×Internet & Social Media
CVS Pharmacy1.57×Shopping
T.J.Maxx1.56×Shopping
Home decorating ideas1.99×Home & Garden
Fashion Nova1.58×Shopping
Dog lovers1.68×Pets & Animals
Healthy habits1.59×Health
HomeGoods1.58×Home & Garden
Williams-Sonoma1.76×Home & Garden
Retro style1.52×Fashion & Accessoires
Infant clothing1.61×Kids & Family
Boho-chic1.77×Fashion & Accessoires
Diaper bag1.75×Kids & Family
Architecture & Design1.77×Business & Career
Curly Hair1.6×Beauty & Wellness
Anthropologie1.62×Shopping
Health And Beauty1.66×Beauty & Wellness
Home Design1.5×Home & Garden
J.Crew1.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pottery Barn audience
TraitClusterScore
Design AffinityPREMIUM2.39
DIY MentalityTHRILL1.64
IndulgenceJOY1.59
SustainabilityBALANCE1.58
Luxury OrientationPREMIUM1.5
CreativityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Pottery Barn
CountryShare
United States81.3%
Canada5.9%
Australia3.9%

See Pottery Barn audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Pottery Barn have in United States?

Pottery Barn has an estimated audience of 31,509,454 people in United States, concentrated in California and Texas.

What is the gender split and age of Pottery Barn fans?

66.4% of Pottery Barn fans are female, 33.6% are male, with an average age of 36.5 years.

Which brands do Pottery Barn fans like most?

Pottery Barn fans show strongest brand affinity for Marshalls (1.56×), Yahoo!奇摩名人娛樂 (1.54×), and CVS Pharmacy (1.57×) over the country average.

Where do Pottery Barn fans live in United States?

Pottery Barn fans in United States are most concentrated in California (reach 4,153,653), Texas (reach 2,619,979), and Florida (reach 2,418,973). These three regions account for the largest share of the active audience.

What other brands do Pottery Barn fans also like?

Beyond Pottery Barn itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.54×), CVS Pharmacy (1.57×), T.J.Maxx (1.56×), and Home decorating ideas (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pottery Barn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.