Rascasse Audience Intelligence

Pottery Barn Target Market in United States

A data profile of the people who buy, follow and care about Pottery Barn in United States — modelled from more than twelve digital signal sources. Pottery Barn has an estimated audience of 31,737,347 people in United States.

#2among Furniture in United States#91among Brand in United States#55in Home & Garden

The average Pottery Barn fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marshalls, CVS Pharmacy, Home decorating ideas, with strongest over-indexing on Marshalls (1.56× the country average).

Demographically, the Pottery Barn audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pottery Barn fan in United States is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Marshalls.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pottery Barn profile in United States.

Audience size
31.7M
in United States
Gender
66.4%♀
33.6% male
Age
36.5
average years
Country rank
#841
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pottery Barn

66.4% are female, 33.6% are male, average age 36.5.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Pottery Barn audience in United States
MetricValue
Female66.4%
Male33.6%
Average age36.5
Estimated audience size31,737,347
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Pottery Barn audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

81.1%

of the worldwide Pottery Barn audience comes from United States.

Worldwide audience distribution share by country for Pottery Barn
CountryShare
United States81.1%
Canada5.8%
Australia3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pottery Barn audience in United States is strongest.

Fig. 05

Top regions by affinity

Pottery Barn customers by region in United States
#RegionReachAffinity×
01Connecticut~500K1.69×
02Massachusetts~900K1.48×
03New Hampshire~200K1.38×
04New Jersey~1M1.37×
05Rhode Island~100K1.29×
06Maine~100K1.24×
07South Carolina~600K1.23×
08Virginia~900K1.20×
09Minnesota~500K1.19×
10North Carolina~1M1.17×
11Colorado~600K1.15×
12California~4M1.14×
13Washington~700K1.14×
14Vermont~60K1.13×
15Florida~2.5M1.12×
16Tennessee~700K1.12×
17Idaho~200K1.12×
18Delaware~100K1.12×
19Oregon~400K1.09×
20New York~2M1.08×
21Georgia~1M1.08×
22Illinois~1M1.06×
23Alabama~500K1.04×
24Maryland~600K1.03×
25Pennsylvania~1M1.01×
26Michigan~800K1.00×
27Arizona~600K0.99×
28Kentucky~400K0.98×
29Utah~300K0.98×
30Texas~2.5M0.95×
31Nebraska~200K0.95×
32Louisiana~400K0.93×
33Oklahoma~300K0.93×
34Kansas~200K0.93×
35Iowa~200K0.91×
36Wisconsin~400K0.90×
37Arkansas~200K0.90×
38Ohio~900K0.89×
39Missouri~400K0.88×
40Montana~80K0.88×
41Washington, District of Columbia~80K0.84×
42Indiana~500K0.82×
43Nevada~200K0.80×
44Mississippi~200K0.76×
45North Dakota~40K0.66×
46New Mexico~100K0.65×
47West Virginia~100K0.65×
48South Dakota~40K0.61×
49Alaska~30K0.51×
50Hawaii~50K0.39×
Fig. 06

Affinity by region

Affinity by region — Pottery Barn, United States
0.39×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pottery Barn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pottery Barn audience
#·InterestCategoryAffinity×
01Home decorating ideasHome & Garden1.99×
02Boho-chicFashion & Accessoires1.77×
03Architecture & DesignBusiness & Career1.77×
04Williams-SonomaHome & Garden1.76×
05Diaper bagKids & Family1.75×
06Dog loversPets & Animals1.68×
07Health And BeautyBeauty & Wellness1.66×
08AnthropologieShopping1.62×
09Infant clothingKids & Family1.61×
10Curly HairBeauty & Wellness1.60×
11Healthy habitsHealth1.59×
12Fashion NovaShopping1.58×
13HomeGoodsHome & Garden1.58×
14CVS PharmacyShopping1.57×
15MarshallsFashion & Accessoires1.56×
16T.J.MaxxShopping1.56×
17J.CrewFashion & Accessoires1.54×
18H.O.M.E.Home & Garden1.53×
19Retro styleFashion & Accessoires1.52×
20Home DesignHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pottery Barn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pottery Barn audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.25×
IndividualismJOY1.12×
Luxury OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pottery Barn audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
PatriotismCONSERVATISM0.76×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pottery Barn's target market in United States?

Pottery Barn's target market in United States covers an estimated 31,737,347 people, concentrated in California and Texas.

02

What is the gender split and age of Pottery Barn customers?

66.4% of the Pottery Barn audience are female, 33.6% are male, with an average age of 36.5 years.

03

Which brands do Pottery Barn fans like most?

Pottery Barn fans show strongest brand affinity for Marshalls (1.56×), CVS Pharmacy (1.57×), and Home decorating ideas (1.99×) over the country average.

04

Where do Pottery Barn fans live in United States?

Pottery Barn fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Pottery Barn fans also like?

Beyond Pottery Barn itself, the audience over-indexes on CVS Pharmacy (1.57×), Home decorating ideas (1.99×), T.J.Maxx (1.56×), and Fashion Nova (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See Pottery Barn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pottery Barn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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